• Developed and implemented a comprehensive website strategy for the university’s website, resulting in a 30% increase in traffic within 3 months.• Spearheaded the technical SEO, including keyword research, and redesign of a 2500+ page website, significantly enhancing site performance and user experience through improved crawl efficiency and indexation.• Continually optimized the website, using SEO, UI, & UX techniques, resulting in more traffic & engagement to revenue-generating sections.• Developed and implemented SEO strategies, resulting in the impressions of top 20 ranking keywords increasing by 300%.• Implemented and optimized Google Analytics 4 and Google Search Console to enhance data-driven decision-making and monitor site health.• Conducted in-depth technical audits, identifying and resolving over 200 issues, laying the groundwork for A/B testing and continuous optimization.• Led initiatives to achieve ADA compliance by implementing WCAG AA guidelines, reducing accessibility vulnerabilities by 83%.• Developed content strategy that aligned with the target audience and goals of the website.• Managed day-to-day operations, including updates, troubleshooting, and performance monitoring.• Collaborated with cross-functional teams including IT and external vendors to ensure seamless website content, security & data protection enhancements were in place.

Led a highly successful marketing strategy workshop at the Work on Your Business Retreat, clarifying messages and revitalizing brands for small business owners. Developed targeted marketing strategies resulting in measurable business growth and implemented SEO tactics to boost website visibility. The retreat, attended by a maximum of 10 participants, delivered actionable plans for achieving business goals and provided ongoing support through accountability sessions.

• Led a 15-member global team in successfully coordinating a $2 million Migration project to upgrade the asset management platform, as part of a larger $8 million global implementation. Negotiated project scope with business customers and provided regular progress reports to management and stakeholders.• Planned, scheduled, and executed User Acceptance Testing (UAT) implementations across 4 release cycles, collaborating with over 150 testers. Oversaw the requirements and scoping phases for UAT Testing.• Implemented a streamlined defect and change management process that reduced response time by 30%. Assessed business risks for each project phase, monitored progress, and successfully met deadlines. Conducted daily scrum meetings that led to a 50% improvement in development backlog response.• Translated business needs into technical terms, prepared detailed work breakdown structures (WBS), and ensured shared accountability for achieving project milestones.• Resolved various project issues, including staffing shortages within budget, tactical matters, scope creep, and divergent business and user needs.

• Managed a 5 member cross-functional team to deliver a PRISM Wiki redesign project, resulting in a new structure and roadmap for users.• Consolidated all PRISM education modules into a ‘one-stop shop’ area, implementing standards and templates for ongoing training.• Headed effort to maintain security compliance according to IS Standards. Managed Risk evaluations for global control items.• Guided cross-functional PRISM team members in production level process and procedure methods to speed time to completion.

• Managed team of 150 web administrators, with 50 remote members in 5 different countries, deploying and managing over 300 projects, including the flagship w3.ibm.com site and IBM.com e-commerce website. Budget ranges from $25k - $1 mil. • Managed outsourced web administrators for 3 years and oversaw transition of global team.• Key representative of team to management, Program Office, DPEs and other matrixed teams• Coordinated management escalations, using knowledge of business to determine best path. Consulted and negotiated over 50 DOUs with new clients.

Supervised team of 120 web administrators, with teams in Southbury, Boulder, India, and Brazil.• Implemented Lean concepts to Production Support team, resulting in 40% efficiency improvement.• Developed new Transition model.• Coordinated and streamlined efforts between Production Support and Deployment teams.• Created improved resource process for Architect team.• Co-designed and implemented all phases of incorporating global resources into virtual team.• Trained new team membersWeb Hosting Production Support Lead 2005 – 2006• Led migration from a regional based team to a national based team called ASD, Americas Service Delivery, combining two teams with very different processes, procedures, and environments.• Developed best-of-breed processes.• Led training for the Northeast Steady State team under very short timelines.• Created and held daily ticket review process that improved the identification of problem accounts, addressing issues before they became larger problems. • As a result of activities initiated, team improved from 60% to 80% resolution rate.