Bringing Premium CBD hemp-based products to help people live life more joyfully. Our mission - educate with total transparency, employ pre and post retirement individuals who have a passion for helping others, bring trusted and tested products to market which can help most of us enjoy life with less pain and stress.www.olinalife.com

The Terra Nova team delivers strategic leadership and out-sourced executional fire power. Provide broad menu of marketing, operations, web development and financial advisory services to a wide variety of blue-chip corporations, start-ups and now Cannabis-driven companies. Launch new businesses and products on an out-sourced basis all with a bottom line focus. Current clients include a major vertically integrated Cannabis company, Becausemarket.com aimed at developing and delivering new products to the senior healthcare market and a start-up in the hemp-derived CBD arena. Example of previous clients: AmericanGreetings.com, Stonemor, Milliken, Hallmark, Intrawest, uBid, and gather.com, among others. Our team members each have 20+ years of experience in online and traditional marketing, social media, SEO, content marketing, operations, direct selling, IT, web development, database marketing, business modelling and analysis, customer research - across multiple industries.hoofbeatmedia.com (DBA Terra Nova Marketing)Affordable website development, social media and marketing consultant to small businesses (for profit and non-profit). Help small businesses broaden their markets, acquire new customers/members, develop a brand strategy and increase their Internet presence. Initial clients focused on the equestrian market. More recent clients in the education, art, non-profit, and entertainment industries.

In charge of the day-to-day operations of this leading cannabis concentrate company including extraction, packaging, sales and marketing. Developing and launching new cannabis concentrate products, opening up major new accounts and implementing programs to gain market share. Responsible for compliance and interfacing with regulatory agencies.- Implement operating processes and new systems to drastically improve inventory management at wholesale and processing levels. Work with sproutsmartsystems.com to develop an integrated solution with Metrc, Leaflink and internal data sources to track inventory and inventory components.- Develop KPIs to measure productivity in each department lowering COGS and increasing output. SOPs created for each department.- Improve client processing times by implementing a cross-system platform for trim, extraction, packaging and wholesale to track road bumps and identify solutions. - Oversee 3rd party vendors to get the best possible pricing while working together towards creative solutions.- Develop plans to relaunch brand in order to meet new regulatory packaging requirements.- Reconfigure extraction processes to meet the new lower levels of acceptable contaminants by the MED.- Manage the P&L and cash flow requirements during and after a 5-month shut-down (to comply with fire department regulations)- Lower turnover from 80% to less than 10% through better hiring practices and developing a culture of cooperation, accountability and entrepreneurial spirit.- Handle several large multi-chain accounts including Livwell during transition period with salespeople.- Work hand-in-hand with the Founder/CEO to stay focused on priorities and handle regulatory and legal matters frequent in the Cannabis industry. Main liaison with the bank for regular quarterly reviews.- Create strategic vision for use in presenting the company to investors and potential strategic partners.​

Conceived, built and brought to market virtualcelebration.com. Never say "sorry can't make it" again...virtualcelebration.com transforms the way we can celebrate together. This Internet gathering place alters the way we celebrate and lets us all experience the fun, excitement, and camaraderie of a party without ever leaving home. Events endure and memories endear in any virtual celebration from birthdays and anniversaries to holiday gatherings, recognition ceremonies and any event worth celebrating. Beta-tested an avon-like distribution channel for both b-to-c and b-to-b-to-c events. Partners have included Creative Memories, American Profile, Parade, Perkins School for the Blind, M&M Mars, and More Magazine.

Designed and executed a comprehensive marketing strategy for an innovative line of bathing products targeted to seniors with limited mobility wanting to maintain their independence at home. Led team in creation and implementation of highly sophisticated, multi-tiered marketing strategies to generate more authentic leads for Premier Care products across multiple channels, resulting in maximum exposure among diverse audiences.

Identified opportunities, led investments, and served on the Boards of start-up and second-stage Internet and Direct Marketing Companies. Focused on companies, whose growth would be driven by the integration of multiple channels of distribution, including direct marketing, retail, and e-commerce. Worked in partnership with a team of eight other individuals, including two senior partners at Madison Dearborn Partners, a large private equity firm. Reported to Board of Directors. Oversaw $100 million fund. Two of the three investments had a successful exit strategy.

Objectives were to drive all customer acquisition, relationship management and product sales on the Internet. Created multi-channel campaigns with Barnes and Noble retail stores to drive traffic to the Internet and back to the retail stores. Grew the revenues in only 18 months to over $200 million.

Responsible for new business development and marketing for Advanta's credit card division. Responsible for $150 million budget and staff of 95 people. Started AdvantaDirect, the Internet arm for Advanta Mortgage. Created partnerships with Intuit, First Mortgage Network and Lending Tree. Developed multi-channel approach to lead generation integrating DRTV, Direct Mail, Radio and the Internet reducing lead generation costs by over 50%.

Complete P&L responsibility for two of the nation's largest men's special interest publications, Popular Science and Home Mechanix, servicing eight million customers monthly and all the high-end marine publications including Yachting and Saltwater Sportsman. Generated over $100 million in revenue annually. Managed staff of over 100 including editorial, advertising, research, manufacturing and circulation.

Booz Allen and Hamilton, Time Incorporated, Compusearch