Advertising professional, with a branding masters degree in Milan. Concept and strategic thinker. Absolute believer in brand experiences and creative solutions in order to generate experiences and bring revenue and sales to the brands, therefore the companies. Passionate for social behaviors and culture blending in order to have different points of view that help enrich my personal point of view. Experienced in managing, mostly mass brands in Colombia and in other Latin American Markets. Interested in personal growth, achieving goals. Very organized and detail oriented. Strengths in presenting and selling ideas, concepts and quotations.
Familia Jaramillo Dávila
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Full Time MomFamilia Jaramillo Dávila Aug 2018 - PresentMexico City, MexicoFull time dedicated mom to Emma. Helping her develop her motor and psychological skills to become a better person. Always searching for the best things for her and her happiness, non-stop day to day activities, endless nights and days, planning for a better well-being and a happy life. Never ungrateful with life and all its lessons. Looking to help other mothers in their admiring journey.
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Sales ManagerToro&Thill Studio Dec 2021 - Sep 2022Mexico City, MexicoWe help real estate developers streamline their projects through competitive and express comprehensive furnishing. -
Client Services DirectorDirty Kitchen May 2015 - Aug 2018Head of Client Services and strategic thinking team, providing guidelines and knowledge to the client's needs in terms of designing digital content platforms / formats, for the different channels according to the strategy and the opportunity. Therefore, we are able to reach the initial goals, and help them grow in terms of awareness, audience, relevance and engagement. Commercial and sales: In charge of understanding / hunting new needs for different businesses, in order to bring new clients or maintain the actual ones, with new opportunities that can become relevant for them. Business alliances in our owned media products, in order for the brands to participate and be part of the content created by us (Adulto Contemporáneo, Sincerademente, Memester). Achieving sales growth for Dirty Kitchen in 2017 by 133%Clients: • La Alquería (Dairy products company). • Avon • Bancos Aval (Banco de Bogotá, Banco AV Villas, Banco de Occidente) - Bank. • Grupo Aval - Bank group. • Carulla (Supermarkets)• Mondelez (Trident) - Candy. • Compensar (Caja de compensación Bogotá). • Diageo (Liquor). • Porvenir. • Corferias (Feria del Hogar). • Gef (Grupo Crystal) - Clothing. • gynoCanesten (Bayer) - Pharma. • Cencosud (Jumbo) - Supermarkets. • Renault (Cars). • Samsung (Technology). • Tigo (Telecommunication services). • Univision (U.S.A. mercado hispano) - TV Network.• MasterCard.• Bancolombia (Bank). • SURA (Inssurance / Investments).• Homecenter (Home goods department store).• FAB (Unilever) - FMCG -
Account DirectorMullenlowe Group Apr 2014 - Apr 2015Strategic thinking, client service and negotiations, as well as internal teamwork coordination. In charge of an internal accounts team of 2 people, answering client’s interests and defending the agencies points of view, all looking forward for successful results. Development, presentation and execution of brand communication strategies achieving brand identity, sales goals (sales growth), client recognition and engagement.Clients:• Comestibles Aldor (Candy industry).• National Coffee Growers Association. • Centro Comercial y de Negocios Andino (Shopping mall in Bogotá).• MINI. -
Publicist With A Branding MastersMullenlowe Group Nov 2005 - Apr 2015 -
Account DirectorMullenlowe Group Dec 2009 - Nov 2012Strategic thinker and head of the team of five different agencies working as a single team to achieve a complete 360° local development of global platforms, as well as internal teamwork coordination, client negotiations and client service. In charge of an internal accounts team of 2 people, answering client’s interests and defending the agencies points of view, all looking forward for successful results. Development, presentation and execution of brand communication strategies achieving brand identity, sales goals (sales growth), client recognition and engagement.2.010 – 2012: CEO’s Personal Assistant regarding Lowe LATAM’s requirements and management. They were named by Lowe World Wide to handle and align the network in Latin America. Clients:• Unilever Andean Account for Foods Category (Colombia, Ecuador and Venezuela): Rama, Becel and Knorr.• Unilever ANCAM (Andean and Central America) Account for Personal Care Category: Axe, Rexona Men, Rexona Women, Rexona Teens, Rexona Skin Cleansing, Rexona Efficient, Vaseline, Puro, Mimosín (Clothes softener) and Clear Anti-Dandruff Shampoo.• Cervecería Nacional Ecuador (SabMiller). Preparation, investigation and launch for 2 new market products in Ecuador. • Costeña Beer (Bavaria – SabMiller). Local beer brand. • Buendía Coffee. Local coffee brand. Part of the new business (pitches) team, in which the agency has participated. Responsible for the organization of the team, fulfilment of deliverables, quotations, putting together the proposals and team work with all the involved (depending on the type of pitch). -
Account ExecutiveMullenlowe Group May 2006 - Nov 2009Responsible and strategic thinker for leading five different agencies: ATL, BTL, PR, Media and Digital as a single team to achieve a complete 360° local development of global platforms, as well as coordination and day to day work and response towards the client. Development, presentation and execution of brand communication strategies in order to achieve brand identity, sales goals (sales growth), client recognition and engagement throughout activities and ideas to reach them in a friendly way. Budget control and competitors analysis.Clients:• Johnson & Johnson Regional account for: Johnson’s Baby, Carefree, O.B. and Adult products. • El Espectador, Cromos and Shock.• Red Bull Batalla de Gallos (Battle of Cockerel’s). Event setup, material production and logistics. • Agua Brisa (Bavaria – SabMiller).• Unilever Andean Account (Colombia, Bolivia, Ecuador, Perú and Venezuela) for Personal Care Category: Rexona Men, Rexona Women, Rexona Teens, Puro (Clothes bar soap), Rexona Skin Cleansing and Vaseline. • Agua Brisa (Bavaria – SabMiller). • Cola & Pola (Bavaria – SabMiller).• Unilever Colombia: Clear Anti-Dandruff Shampoo Launch in Colombia. -
BrandingIed Istituto Europeo Di Design Apr 2013 - Apr 2014August 2013: Product innovation for Ferrero – TicTac (Milán, Italia)November 2013: Digital brand positioning – Pomellato (Milán, Italia)March 2014: Positioning and brand design – Campari Mixx (Milán, Italia) -
TraineeBeat / Lowe Ssp3 Nov 2005 - May 2006Trainee in the accounts department. Responsible for the work the brands were working on, having them on time, investigating the category and the market (competitors, new brands, campaigns). Learning how to work with the clients, team work and satisfying their needs and requirements. Budget control and competitors analysis. Clients: • Regional Johnson & Johnson Account (Latin-American markets).• El Espectador (National Press), Cromos (National Magazine - gossip) and Shock (National Magazine - music).
Patricia Dávila Mejía Education Details
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Branding -
Lowe Institute -
Gimnasio FemeninoHigh School
Frequently Asked Questions about Patricia Dávila Mejía
What company does Patricia Dávila Mejía work for?
Patricia Dávila Mejía works for Familia Jaramillo Dávila
What is Patricia Dávila Mejía's role at the current company?
Patricia Dávila Mejía's current role is Full time dedicated mom.
What schools did Patricia Dávila Mejía attend?
Patricia Dávila Mejía attended Istituto Europeo Di Design, Lowe Institute, Fundación Universidad De Bogotá 'jorgetadeo Lozano', Gimnasio Femenino.
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