Coach to improve... sales performance and results, presentation power, customer loyalty, client communication and loyalty.

> Lector "Commerciële Vaardigheden": coaching future marketeers, entrepreneurs and engineers on how to interact with b-to-b prospects and clients, defining needs, sell solutions and VALUE instead of products, client oriëntation is key...> Lector Speech: coaching marketing students to speeches, powerpoint presentation ... that have the power to be remembered, to influence, to stick. > Lector "Workshop Sales": coaching future executive management assistants on client relations. From making appointments with prospects to quotation follow-up, from selling to complaint handling. > Coach Personal Branding and Leadership

Clients: *Proximity BBDO (loyalty project ‘A-kaart’ Stad Antwerpen); *Orion Communications (line & productextensions Sanoma Magazine: a.o. launch of travelsites, Uitgeverij De Boeck – line extensions. Several promotional campaigns P-Magazine, Joepie, Kinepolis…);*Move to Cure physical therapy (positioning, evolution from patient to client …);*Atos Worldline (contracting Spaar & Pluk loyalty program)

Main achievements: 1. Moving Bank Card Company from an unknown monopolist to a known and valued marketplayer. 2. Inventor of 'Spaar & Pluk'-Concept.- In charge of marketing strategy, above and below communication towards merchants and cardholders...rom 'store' till the 'envelop'.- Corporate communication: corporate identity & values, housestyle, internal and press communication.- Above the line campaigns Visa and MasterCard (latter untill 2000)- Department head, member of management.

Account management for (mainly above the line communication) Eurostar, Het Nieuwsblad, Histor/Sigma Coatings paintings, Maes Pils, Kodak, Corona Lotus.

Account executive follow-up for (below and above the line communications) Sandoz Pharmaceuticals, L'Oréal (Kérastase, Plénitude..), Nestlé (Nescafé), Club Med...