Founder of FMG, a full-service branding, marketing and public relations firm. We shape perceptions, turn our clients' experience into expertise, and provide a platform for professionals to share their wealth of knowledge and vast experience. Our services include:• BRANDING: Product naming, logo development and message execution; Development of key brand principles, attributes and drivers; Overall brand architecture; Corporate positioning.• MARKETING: Create marketing collateral; newsletters, brochures and print documentation; Internal and external corporate communications; Advertising (print and digital)• PUBLIC RELATIONS: Media strategy, planning and execution; Media and spokesperson training; Media pitching and placement; Editorial and content development

Responsible for executing marketing, communication and public relations initiatives for a global, public, financial services company. Position included:• Determining goals, objectives and procedures for instituting global marketing projects both internally and externally; this included a global rebrand of the company.• Implementing company’s communications activities and all PR initiatives; responsible for all interactions with TV and print journalists;• Designing, implementing, and facilitating communication plan for the firm; • Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate growth;• Developing promotional materials including marketing collateral and email campaigns;• Creating, designing and publishing quarterly company newsletter;• Responsible for negotiations of all external vendors and consultants, and• Developing, planning and coordinating all special events and conferences aimed at retaining and acquiring clients.View samples of my work in finance here: http://www.fallmediagroup.com/finance

Majestic Research was acquired by ITG, October, 2010. See above position for description.

Responsible for conceptualizing, booking guests, writing and producing segments for a live financial news show, 'Street Sweep', filmed at the NYSE.Position required: - Conceiving timely segments appropriate for the determined audience. - Gathering research on breaking financial news stories and relaying information to the executive producer and anchorpersons. - Coordinating the scheduling of guests and conducting pre-interviews to assess their knowledge of specific topics. - Directing, field producing and writing scripts for segments; creating Powerpoint slides for illustrating news data during shows. - The ability to handle multiple projects, meet strict deadlines and respond to breaking news in a high-pressure environment.

Responsible for the development and implementation of marketing and communication activities for the private wealth management area of a global investment firm. Position required: Creating and managing innovative marketing campaigns, including: development of public relations strategies, newsletters, direct mail tools, catalogs, advertisements, Inter/Intranet websites, seminars, training programs and client presentations. - Developing product logos, creating standards for their use and promoting brand awareness. - Monitoring competitive activity and working with sales support, research and product development areas to create strategies for program enhancements. - Managing, delegating and coordinating the responsibilities of the department’s writers, project coordinator and graphic designers and hiring freelancers for short-term assignments. - Ability to meet departmental goals, objectives and deadlines within a $3 million annual marketing budget. - Proficiency in written, oral, managerial and organizational skills.

Position was at Smith Barney (later acquired by Morgan Stanley) - Responsible for developing and implementing marketing activities for a leading, worldwide investment firm. Position included: - Devising budget plans for publicity, promotional and advertising campaigns. - Analyzing data provided by the research area to determine target markets and evaluate effectiveness of campaigns. - Organizing training conferences for continuing education of financial advisors, including formulating agendas, hiring guest speakers and creating handout materials.

Position required: - Acting as a liaison between the Research, Media, Creative and Account Management Departments. - Creating innovative advertising campaigns for both print and television that met the specific needs of the client and consumer. - Proofreading and editing final text for commercial scripts and print advertisements. - Coordinating focus groups for testing effectiveness of campaigns and brand awareness.