Patricia Farrar

Patricia Farrar Email and Phone Number

Global Partner Program Manager at K2 @ K2
bellevue, washington, united states
Patricia Farrar's Location
Denver, Colorado, United States, United States
Patricia Farrar's Contact Details

Patricia Farrar work email

Patricia Farrar personal email

About Patricia Farrar

Enthusiastic, creative and highly qualified B2B marketing professional with numerous years of experience in the software industry. Known as a team builder and tactical planner with ability to develop key players through marketing communications in building strong business relationships. Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while directing product launches.Specialties: Strategic Partnerships and Alliances, Business Development, Marketing and Consumer Research, Competitive Analysis, Marketing Campaign Design, Advertising and Promotional Strategiesm Direct and Channel Marketing, Online Marketing, E-mail Marketing, Trade Show Management, Brand Development, New Product Launch, Product Positioning, Copywriting, and Streaming, Analyzing and Reporting Data

Patricia Farrar's Current Company Details
K2
Global Partner Program Manager at K2
bellevue, washington, united states
Website:
k2.com
Employees:
424
Patricia Farrar Work Experience Details
  • K2
    Global Partner Program Manager
    K2 Jan 2013 - Present
  • K2
    North America Partner Marketing Manager
    K2 Feb 2012 - Dec 2012
  • K2
    North America Partner Program Coordinator
    K2 Feb 2010 - Feb 2012
  • Landsculpt
    Marketing Manager
    Landsculpt Jan 2009 - Feb 2010
    Issaquah, Wa
    Reported directly to the Owner/Chief Designer. Responsible for all marketing operations including the implementation of numerous initiatives for improvement in sales and brand awareness.-- Developed effective marketing plan within one week with no experience in home improvement-- Created and updated all marketing communications content for promotional materials and collateral-- Conducted in-depth competitive research and analysis relating to services in order to gain a lead in the industry-- Assisted in developing company’s identity with the graphic designer-- Fabricated several promotions including a monthly newsletter, rebate discount and referral program while developing all content -- Effectively increased brand awareness by advertising through numerous local channels and investing in Google AdWords-- Ability to create and implement a valuable marketing plan on a low budget-- Researched, managed and tracked multiple online advertising channels which increased brand awareness and revenue-- In the process of assisting with website design while creating all content and developing the navigation system
  • K2
    Marketing Coordinator
    K2 Nov 2006 - Dec 2008
    Reported directly to VP, North America. Responsible for managing all aspects of the North American Marketing Business Unit, including market analysis, brand awareness, and strategic positioning.-- Increased lead generation for tradeshows/conferences by 80% within six months-- Formed, implemented and managed weekly webcasts to present customer case studies, product solutions and partner information -- Supported in achieving ‘Best of Tech Ed’ award at Microsoft Tech Ed Conference in 2008-- Developed and managed the first vertical/horizontal specific series of campaigns for SourceCode North America-- Assisted in the creation of direct mail content while managing the effort-- Increased calendar site traffic by 50% by assisting in web strategy-- Ability to manage 6+ events during one week on a national scale -- Developed general step-by-step process for events to aid in coordination-- Performed detailed research and analysis coinciding with the specific focus for GTM’s, campaigns and events-- Managed a variety of marketing communications vehicles and materials including website, sales materials, and campaign materials-- Coordinated several weekly User Groups nationwide resulting in a 100% increase of leads generated-- Ability to achieve challenging objectives under budget by the specified deadline-- Qualification to leverage multiple products and determine which products were necessary to highlight for the specific marketing initiative-- Fabricated numerous customer, partner and potential client surveys increasing the response rate by 100%-- Created marketing workflow processes in order to create more efficiency throughout the team-- Managed and negotiated costs with the vendors/service providers while maintaining a close relationship
  • America One Finance
    Mortgage Consultant
    America One Finance Oct 2005 - Oct 2007
    Self-employed; experience in all aspects of real estate finance, real estate investing and financial consulting.-- Managed client files between agents, appraisal companies, title companies, banks, and escrow companies to close transaction successfully and on time-- Assessed the borrowers’ circumstances and the current market to find a mortgage product that fit the client’s needs-- Negotiated interest rates with bank to fulfill clients expectations -- Applied for a lender’s agreement in principle -- Generated new business though presentation of bank products to customers and follow-up-- Provided loan counseling to clients, reviewed loan documents and created investment portfolio-- Maintained close relationships with past, current and potential customers-- Demonstrated the ability to meet aggressive deadlines-- Acted as a liaison between banks and clients-- Increased loan production through several marketing initiatives including online marketing

Patricia Farrar Skills

Email Marketing Online Advertising Business Development Lead Generation Marketing Copywriting Strategic Partnerships Online Marketing Competitive Analysis Marketing Strategy Management Leadership Analytics Program Management Sales Consulting Enterprise Software Saas Marketing Communications

Patricia Farrar Education Details

Frequently Asked Questions about Patricia Farrar

What company does Patricia Farrar work for?

Patricia Farrar works for K2

What is Patricia Farrar's role at the current company?

Patricia Farrar's current role is Global Partner Program Manager at K2.

What is Patricia Farrar's email address?

Patricia Farrar's email address is pa****@****ail.com

What is Patricia Farrar's direct phone number?

Patricia Farrar's direct phone number is +142588*****

What schools did Patricia Farrar attend?

Patricia Farrar attended Bellevue College, Newport High School.

What skills is Patricia Farrar known for?

Patricia Farrar has skills like Email Marketing, Online Advertising, Business Development, Lead Generation, Marketing, Copywriting, Strategic Partnerships, Online Marketing, Competitive Analysis, Marketing Strategy, Management, Leadership.

Who are Patricia Farrar's colleagues?

Patricia Farrar's colleagues are Oligo Ouyang, Ozéias Antonio Da Costa, Riaan Oberholster, Eliane Rosa Bezerra, Cathy Chen, Selina Shi, Nathalie Ranc.

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