Patricia Vieira Fedullo Email & Phone Number

Malta

Remote

Planning campaign - actively contributing ideas to monthly/yearly promotions, from concept through, execution, Quality Assurance (QA) approval and post evaluation within the online gaming/gambling industry;Collaborating - closely with Head of Retention to identify segmentation groups and thresholds for target campaigns;Maintaining and creating automated lifecycle - ensuring accurate and up-to-date data for effective customer targeting;Conduct A/B Test/Split Test - on communication to maximise and optimise campaign performance and enhance customer engagement;Configuring/Executing communication, campaign send-outs (emails), promotional pages, onsite banners and bonuses, all aligned with marketing strategies;Testing all customer-facing communications (SMS, emails, landing pages, onsite messages, push notifications etc) around promotions and campaigns to ensure all assets are fully QA’d, approved and ready to go live by the required date.Compiling comprehensive status reports detailing campaign results, retention rates, A/B test outcomes, and presenting findings to relevant stakeholders;Overall skills: Experience in Digital Marketing with a focus on CRM roles;Basic knowledge of HTML;Tools: ClickUp, Pragmatic Solutions CMS and Back-office and FastTrack to execute, analyse and optimise campaigns and automated lifecycle journeys; Proficient in utilising Excel, Google Docs, Google Slides, and Microsoft Office products Proactively identify improvements and suggesting - enhancements to optimise CRM processes and campaign effectiveness;Demonstrating a willingness to embrace change and a commitment to continuous learning and development in the dynamic field of CRM marketing.

Sliema, Malta

Tone of voice definition - creation and monitoring the brand's guidelines and TOV across all creative assets;Writing and proofreading marketing copy through localisation to the Brazilian market for quality assurance (QA) of any marketing communications, such as website, SEO pages, all channel marketing content, games descriptions, blog, inner sections, affiliates reviews, landing pages, PR, online media, and banners;CRM content - customer-facing departments - templates, live chat, text messages and marketing campaigns with bespoke and monthly offers, seasonal campaigns, gamification challenges via emails, SMS, banners, push notifications, daily picks, and inner promotions pages;Automated CRM Communications canned responses and system mailers acknowledging customer account activity (e.g. welcome offer, first deposit approved, withdrawal request, bonus given.).CRM calendar to keep on track, preparing and testing emails and files with translations;Interface with CRM and relevant teams to deliver joined-up campaigns; designers, freelancers and third-party SEO companies for either solicitation or approval of content.

São Paulo

Execution of marketing and communication plan;Work closely with marketing agencies, products, sales team and different internal areas;Briefing agencies on publicity campaigns, including advertisements, advertising film, online media, sales campaign and internal communication; Chronogram management and status report of activities;Media and campaign management;Ensure and maintain the aligned communication tone between the product and the brand strategy;Reviewing (preventively and proactively) all the content and creative assets to align brand guidelines, brand codes and tone of voice; Compiling all the KPIs and results of all actions across the teams for the final presentation of results;Planning events to promote products, new products, workshops, training (size and scope, planning and budgeting.).Developing and coordinate merchandise projects from execution to production and distribution.

São Paulo Area, Brazil

Creation of new visual identity of the Maringá Turismo and Lemontech Technologies brands; Responsible for implementation of social media, creation and edition of intranet content, website, emails, newsletters and social media.Graphic Designer (online) templates, banners, landing pages, emails marketing;Graphic Designer (offline) advertising, folder, stamps, invitations, magazines, flyers;Responsible for endomarketing actions - a group of actions which have the aim of integrated and reunited employees, welcome onboarding, events, coffees, workshops and promotion of a healthy lifestyle.Volunteer work to an institution - AMEM (Associação dos Amigos da Criança) - creating newsletters and content for a blog and magazine;

São Paulo Area, Brazil

Execution of communication actions and marketing - involving all activities related to promoting the products and brands; Organization of the event Expomusic Brazil - International Music fair (size and scope, planning and budgeting);Co-organization of other important events such as Hi-Fi, Skol Beats, Dj Awards;Graphic Designer (online) templates, banners, landing pages, emails marketing;Graphic Designer (offline) advertising, folder, stamps, invitations, flyers;Adaptation and translation (English - Portuguese) of content in some materials online and offline;Interface with the publisher agency, with magazines and public relations;

Responsible for contacting and inviting V.I.P clients to events and tasting new products and services. This contact was by phone calls and emails; Handling sensitive information in a confidential manner;Processing expenses sheets and invoices;

São Paulo

Carrying administrative duties such as filing, typing, copying, binding, scanning etc.Writing letters and emails on behalf of other office staff.Processing expenses sheets and invoices.Scheduling of work program and organization of meetings.Responsible for implantation of the website;Interface with the publisher agency, with magazines and public relations;

Pós Graduação, Marketing E Comunicação Integrada

Activities and Societies: Início em Agosto de 2011.Concluído.

English Language Advanced - Level A, Idioms - English And Literature

On going

French Language - B1, French Language

On going

Espanhol - Nível A2, Spanish Language

On going

Social Media Management, Marketing

Google Adwords Fundamentals, Marketing

English Language

Interactive Marketing - Social Media, Marketing

Graphic Design, Photoshop, Illustrator. Indesign And Dreamweaver

Bachelor, Advertising And Marketing