Marketing strategy and execution for the SLED vertical.

Responsible for marketing efforts for all Gordian products to the Federal vertical.Develop the strategy and manage marketing programs and sales support that drive demand for Federal products.In conjunction with extended marketing team, create and execute integrated marketing plans to drive brand awareness, customer engagement, demand creation and lead generation for the Federal vertical.Manage Federal-specific lead gen opportunities and strategy (associations, trade shows, webinars, digital, etc.)Coordinate with Content team to ensure Federal messaging is included in marketing efforts and all customer touch points in a consistent and impactful way.Develop and maintain demand generation marketing calendar.Plan, execute and track Marketing efforts:Campaign setup in marketing systems and tools, including Marketo and Salesforce.Monitor campaigns and their effectiveness, providing recommendations for testing, optimization and future enhancements.Define appropriate marketing activity and KPI metrics at the campaign, program, and industry level; and monitor and report performance to company leadership.Serve as main Marketing point of contact for Federal sales and product teams:Provide sales enablement for the Federal sales teams to assist in converting leads.Manage Federal-specific marketing lead funnel and work with sales teams to manage lead volume and velocity.Serve as main Marketing point of contact for Federal Product Manager, understanding product road map and identifying marketing needs and opportunities.Serve as Marketing subject matter expert for Federal industry:Assist in defining industry buyer personas and voice of the customerKeep up-to-date with industry and competitive landscapeUnderstand the product buyer journey and identify and capitalize on customer retention and satisfaction opportunities.

Develop mobile marketing initiatives to grow comScore's worldwide mobileresearch panel including app download user acquisition marketing programs tracked through AppsFlyer and mobile web signup through server to server integration. Develop and manage strategic advertising channel partnerships in accordance with IAB and GDPR guidelines. Manage and allocate $3.5 million annual advertising budget across ad network, affiliate network, and agency partners.Launch, manage and optimize app download campaigns for global VPN product on both Android and iOS including product positioning statements, unique value propositions, and messaging. Collaborate with application developers during daily Scrum MeetingsCreate, manage and optimize app store listings in Google Console and iTunes Connect through A/B testing, competitive analysis, and app store optimization.Continuously test new partners and channels to determine the most efficient install sourcessuch as managed service providers, in-app RTB advertising, AdWords Universal App campaigns, mobile web display advertising, paid Facebook ads, and sponsored blog posts.Provide direction to graphic designers to create banners, images, and othermarketing materialsWork with team members to improve the conversion funnel through improveduser experience flow, content, and designMonitor, analyze, and report on marketing campaign performance and user retention.Track record of consistently maintaining or exceeding global user acquisitiontargets while staying within budget

Promoted to Lead Panel Development Manager

North America Region Marketing Lead responsible for enabling NAR Account Executives to close enterprise level sales of cybersecurity education, training, and certification programsDeveloped integrated B2C, B2B and B2G persona-based lead generation campaigns to drive sales of cybersecurity training programs and certification products. Developed and executed integrated B2C, B2B, B2G lead generation campaigns via LinkedIn ads, email marketing campaigns, PPC AdWords campaigns, trade show sponsorships, Unbounce lead capture forms, WTOP radio ads, Hootsuite social media, display and print advertising to drive awareness and interest of product offerings. Managed regional tradeshow sponsorships.Developed and managed strategic co-marketing partnerships.Created sales and partner enablement materials promoting the unique value proposition based on competitive analysis of the cyber security education marketDeveloped and executed lead nurture email marketing campaigns including content, listsegmentation by product, and qualification by a custom Unbounce lead capture landing page form and analyzing results using Salesforce. Average 10% lead to opportunity conversion rate.

Enabled Public Sector sales teams to close deals for the integration of AvePoint's proprietary governance, compliance, and management SaaS technology for enterprise collaboration systemsProvided Account Based Marketing (ABM) support to enable sales executives to exceed quarterly quotas.Managed all aspects of trade show sponsorship and presence.Qualified and distributed sales leads at the account owner level using Salesforce and Marketo drip automation with lead scoring. Influenced 28 open opportunities resulting in an account level pipeline influence of over $700,000 in H1 2015.Lead on 13 industry trade shows, including 3 internationals.Content creation, HTML copy and execution of tradeshow email campaigns with an average 90% delivery success rate and 18.2% open rate using MarketoCollaborated with designers and product managers on marketing materials, reviewed andedited blog posts to guarantee high quality content, proofed and approved production andprinting drafts of promotional materials

Managed the day-to-day operations of a boutique public policy research and analysis firm specializing in advising leading asset management investors on tech/telecom, and fiscal policy.Attended and reported on relevant public hearings on the Hill.Tracked voting history of House and Senate members and conservative/liberal ratings for predictive analysis.Assisted in research initiatives using policy intelligence platforms such as Politico.Analyzed and reported on business profit and loss monthly using QuickBooks.

Maintained oversight of proposed legislation related to Public Safety, Human Services and Zoning Code Compliance. Worked closely with the Department of Code Compliance, the Community Services Board, and the Police Chief to address and resolve constituent concerns. Regularly received handwritten thank you letters.Used Oracle Siebel CRM to manage constituent communications. Responsible for briefing the elected official and responding to constituent concerns on proposed legislation in the areas of Public Safety, Human Services, and Zoning Code ComplianceRepresented the elected official at regular committee meetings in my areas of purview

Responsible for gathering and summarizing authoritative research articles in support of a Senior Fellow at a leading DC think tank and research center dedicated to nonpartisan analysis of US and international economic, security, and political issues.