Patty Griffin Kellicker's Location
Boston, Massachusetts, United States, United States
Patty Griffin Kellicker's Contact Details
Patty Griffin Kellicker work email
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Patty Griffin Kellicker personal email
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Patty Griffin Kellicker phone numbers
About Patty Griffin Kellicker
Impactful marketing and business development leader with broad range of strategic and tactical skills, including business development, market strategy, SEO, content marketing, positioning and messaging, branding, product marketing, social media, inbound marketing, building effective teams, mentoring, pipeline nurturing and lead generation.
Patty Griffin Kellicker Work Experience Details
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Vp Of MarketingOntada Mar 2023 - PresentBoston, Ma, Us -
Member, ChiefChief Mar 2021 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down -
Vice President MarketingPanalgo Aug 2019 - Dec 2022Boston, Massachusetts, UsResponsible for leading product marketing including researching and evaluating market opportunities, launching new products, and creating compelling content. Oversee development and implementation of new brand and visual identity, lead social media and PR strategy, build measurable ABM program, build marketing team and roll out marketing best practices and create lead generation process and associated content assets. • Renamed and rebranded company from BHE to Panalgo (“an algorithm for everything”) including new visual identity and website -
Vice President MarketingBhe Aug 2019 - Jul 2020Boston, Massachusetts, UsRebranded company to Panalgo -
Vice President MarketingGns Healthcare Dec 2017 - Aug 2019Somerville, Massachusetts, UsLead corporate marketing and communications initiatives. Develop and execute product marketing plans for precision medicine AI solutions and platforms, develop and execute strategic marketing plan to increase brand awareness, generate leads and drive new business. Manage team of marketing professionals and external vendors.• Created annual GNS Precision Medicine forum• Launched weekly blog addressing AI, precision medicine and machine learning• Rebranded, redesigned and relaunched new website - www.gnshealthcare.com• Developed 20+ targeted case studies -
Vp Marketing And CommunicationsHayes Management Consulting Mar 2014 - Dec 2017Wellesley, Ma, UsLead corporate marketing, branding, lead generation and communication strategy for consulting services and compliance SaaS products. Created and launched six targeted marketing campaigns by creating over 150 pieces of new content, resulting in over $100M in new opportunities. Execute integrated marketing communications initiatives to support business development efforts. Responsible for driving marketing initiatives that achieve key strategic objectives, generating pipeline growth, developing and managing brand, creating content marketing strategy, developing corporate image standards and creating measurable results.• Created annual user group meetings for software clients and prospects to hear lessons learned, network with peers and learn new product enhancements• Increased blog growth 12% a year and launched Healthcare Leaders guest blog series featuring healthcare Csuite thought leaders across the country• Grew social media by 28% resulting in increased website visits by 5%• Rebranded and launched new website that increased visits by 24% • Hubspot certified in Content Marketing, Inbound and Email Marketing• Created the "5 Cool Things in Healthcare" weekly newsletter covering innovation and disruption in healthcare -
Director Of MarketingHumedica Aug 2012 - Mar 2014Boston, Ma, UsLead corporate marketing initiatives including marketing strategy, communications, market research, website, conference strategy and corporate development initiatives. Provide marketing direction and support for the provider, life sciences and research markets.Demonstrated success in building and managing a high-profile marketing department that supports high growth health IT business. Initiatives include:• redesign website to leverage SEO, engage target audience and integrate value proposition• launch new life sciences product by creating industry forum• create social media strategy• develop internal and external communications• develop white paper strategy and case studies to establish ROI and thought leadership• develop and execute conference and event strategy• launch Hubspot marketing platform to track ROI• create lead nurturing campaigns and content marketing plan -
Associate Director Of MarketingUniversity Of Massachusetts Medical School Jul 2011 - Aug 2012Responsible for oversight of all marketing and business development functions including internal, external and electronic communications. Work with business development staff across all lines of business to spearhead all activities related to sourcing, tracking and reporting of business opportunities. Oversee market research, business plan development and market strategy. Manage team of six marketing professionals.
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Senior Marketing ManagerUniversity Of Massachusetts Medical School Jan 2010 - Jul 2011
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OwnerHealth2Go Phone Apps May 2009 - Jul 2012iTunes Link: Patty KellickerHealth2Go® Phone Apps www.health2gophoneapp.com
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Marketing Consultant And WriterPgk Consulting Dec 1997 - Jan 2010Strategic marketing plans, competitive analysis, SEO review and website writes/rewrites, market research, strategic messaging, eletters, blogs, direct mail campaigns.
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CustomerSwebapps 2009 - 2010
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WriterEbsco Publishing 2002 - 2009Ipswich, Ma, UsDevelop and create patient education pieces for healthcare websites. Examples include procedures and diseases in brief, discharge instructions, and medical news. Google: Patricia Griffin Kellicker for samples. -
Marketing ConsultantPrecision Marketing Group 2007 - 2008Framingham, Ma, UsDeveloped marketing plans, ads, communications for range of small to medium sized clients. -
Director Of Business DevelopmentAsb Meditest Jul 1994 - Jan 1996Responsible for identifying and rolling out new product lines for OHS division. Responsibilities included regulation research, market analysis, vendor selection, and development of sales and marketing tools, pricing development, sales presentations, and training. Managed team of Project Managers.Highlights: National alcohol testing service National flu immunization program Hepatitis B vaccination program
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Director Of Operations, Occupational HealthAsb Meditest Jul 1991 - Jul 1994Responsible for overall operations in OHS including; product development, service delivery, training of personnel, system additions and revisions, policy and procedure implementation and management of Home Office department consisting of; 10 Client Service Representatives, CSR Supervisor, Product Specialist, Special Projects Coordinator, and Administrative Assistant.
Patty Griffin Kellicker Skills
Marketing Strategy
Strategy
Marketing
Leadership
Market Research
Management
Marketing Communications
Healthcare
Start Ups
Strategic Planning
Advertising
Business Development
Strategic Communications
Integrated Marketing
Lead Generation
Social Media Marketing
Email Marketing
Business Strategy
Analytics
Training
Team Building
Social Media
Competitive Analysis
Budgets
Strategic Partnerships
New Business Development
Product Marketing
Business Analysis
Blogging
Seo
Analysis
Market Analysis
Salesforce.com
Online Advertising
Cross Functional Team Leadership
Account Management
Business Planning
Marketing Management
Internal Communications
Proposal Generation
Product Development
Entrepreneurship
Product Management
Online Marketing
Direct Marketing
Crm
Digital Marketing
B2b
Saas
Marketing Research
Patty Griffin Kellicker Education Details
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Georgetown University -
Grub
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Notre Dame Academy, Worcester
Frequently Asked Questions about Patty Griffin Kellicker
What company does Patty Griffin Kellicker work for?
Patty Griffin Kellicker works for Ontada
What is Patty Griffin Kellicker's role at the current company?
Patty Griffin Kellicker's current role is Vice President Marketing, Ontada.
What is Patty Griffin Kellicker's email address?
Patty Griffin Kellicker's email address is pk****@****are.com
What is Patty Griffin Kellicker's direct phone number?
Patty Griffin Kellicker's direct phone number is +161755*****
What schools did Patty Griffin Kellicker attend?
Patty Griffin Kellicker attended Georgetown University, Grub, Notre Dame Academy, Worcester.
What are some of Patty Griffin Kellicker's interests?
Patty Griffin Kellicker has interest in Education.
What skills is Patty Griffin Kellicker known for?
Patty Griffin Kellicker has skills like Marketing Strategy, Strategy, Marketing, Leadership, Market Research, Management, Marketing Communications, Healthcare, Start Ups, Strategic Planning, Advertising, Business Development.
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