Creative Director and leader to the teams that develop effective marketing strategies and Brand Strategy, Brand Identity, Environmental Branding and Digital Branding. Ability to deliver an agile perspective, spotting gaps, making new connections and cultivating new ideas that build brand, cultivate awareness and make passionate advocates.KNOWLEDGEExtensive integrated brand design background in consumer packaging, retail display, environmental signage, web and inbound marketing - all aspects of print, direct, outdoor and digital marketing. Full capability using industry tools.LEADERSHIPExperienced at building and motivating cross-functional teams that see the world as it is and how it could be. Employing a collaborative approach to building a strong creative environment and fostering good client trust through healthy blend of individual/team empowerment, support, guidance and inspiration. Scanning the horizon for defining moments and moving all parties to a mutually desirable end result.

RESULTSFluent at taking several abstract complexities, capturing thought, birthing a worthy concept and 'making it real'. Design leadership with emphasis on results. Effectively utilize digital marketing strategies and social media content to engage individuals. Deploying relevant, emotional messaging making people respond and creating a positive brand experience at all touch points.Specialties:BRAND DESIGN• Brand strategy, positioning and messaging• Brand identity platform and adoption tools• Brand clarification, consolidation and refreshIDENTITY DESIGN• Corporate, product and service identity• Design center, systems + archItecture• Identity standards and style guide documentationEXPERIENCE DESIGN• Visual design, UI/UX design, inbound marketing• Landmark, environmental, Interpretive and wayfinding signage• Retail, packaging, merchandising and point-of-sale display design