Created demand through marketing campaigns to drive ideal customer profile (ICP) leads for ACTO’s AI intelligent field excellence platform. -Determined ICP through market analysis to develop demand generation campaigns. -Managed all facets of campaign execution including content syndication, digital advertising, product launches, webinars, and sponsored events. -Partnered with Product Strategy to develop key messaging and create high-value content based on industry trends and ICP needs. -Designed nurture campaigns for lead engagement and score fulfillment to convert to marketing qualified leads (MQL). -Executed all aspects of conference sponsorships including workshop development, exhibit, sales meetings, and events. -Worked with strategic allies to design and implement partner marketing initiatives. -Managed budgets, ensuring accurate forecasting and efficient allocation of resources. -Analyzed campaign metrics to share with leadership and optimize performance. -Regularly met with the Business Development and Sales leadership to deliver marketing analytics including MQL-to-lead ratios, pipeline conversion, and ICP matches.

Executed an integrated global campaign strategy to drive demand for Oracle’s Life Sciences eclinical platform Clinical One. -Analyzed target audience insights—including preferences, needs, and challenges—to develop a strategic mix of assets and digital marketing initiatives, driving MQL generation. -Planned a $500K budget for content creation and syndication, webinars, and events. -Collaborated with Product Strategy to support integrated account specific marketing. -Provided training and materials to Business Development and Field Sales teams. -Analyzed MQLs and marketing generated pipeline to assess performance and lead success. -Liaised with Marketing leadership to align campaign strategy with business goals and objectives.

Executed integrated global marketing programs for vertical markets, aligned with marketing and business goals. -Managed a combined marketing budget of $850K for the Life Sciences and Financial industries. -Developed lead pipeline through digital advertising, email and social media campaigns, content syndication, and industry events. -Targeted strategic accounts through customer education programs, user groups, and events. -Measured ROI through engagement analytics to effectively plan for future programs. -Liaised with Marketing leadership on campaign performance. -Developed Sales training and business development tools for customer engagement. -Contracted, planned, and executed an events calendar with over 30 annual conferences.

Executed marketing campaigns targeting two specific audiences: physicians looking to build ambulatory surgery centers and patients in need of dialysis-related surgeries. -Developed mail, social, and advertising campaigns for demand generation. -Designed a website, sales collateral and patient engagement tools for Field Sales team. -Executed tradeshows and cause-marketing programs for lead generation. -Implemented incentive and team-building programs for medical staff. -Defined surgery center needs to help leadership adjudicate issues and ensure satisfaction levels.

Executed operational and marketing activity to support business strategy and drive revenue for the dental and medical divisions. -Collaborated with manufacturer partners to develop a well-balanced merchandise assortment for catalogs. -Strategized price planning to maximize sales and increase margin. -Executed every facet of the annual Dental National Sales Meeting host to 1700 attendees including a $1.5M budget, venue contract, registration, transportation, agenda, food and beverage, and entertainment. -Led events team in the participation of over 40 tradeshows annually, including event research, product mix showcase, and cost-profit analysis to manage a $5M annual budget.

Executed the marketing plan for CA’s Unicenter as well as CA’s annual user conference to drive registration and attendance. -Developed sales brochures, marketing CDs, direct mail, and web content for Field Marketing -Managed tradeshow, seminar, and roadshow calendar including event research, product mix showcase, booth design, and onsite staff. -Executed a $4M marketing plan for CA World which included content creation, email & direct mail, advertising, website design, and an onsite daily newsletter. -Managed a team of marketing professionals to execute pre-conference, onsite, and post-conference activity.