Patricia Fonseca Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Raritan, New Jersey, Us

Melbourne, Victoria, Au

• Responsible for leading digital strategy development and governance for nine different brands across three Therapeutical Areas (Immunology, Hematology, and Respiratory) maintaining a consistent branded experience across multiple digital channels.• Collaborate with internal stakeholders, external agencies, and vendors ensuring best practices and guaranteeing digital brand identity.• Develop personalized digital customer experience strategies for patients and healthcare providers through non-personal promotion tactics aligning with each brand’s business goals including brand awareness, disease state education, script lift, competitor switch, and so on. • Lead impactful digital brand presence in multiple channels including paid search, programmatic ads, podcasts, email campaigns, social media, apps, etc. by continuously refining segments with the intent to reach a condition-specific audience with compliance and precision, increasing audience quality and improving conversions.• Identify relevant key performance indicators (KPIs) and metrics ensuring proper implementation and execution based on different objectives including retention, acquisition, education, and switch, among others.• Understand the various reporting systems available and educate the teams on the existing metrics and insights in terms of audience engagement, response to ads, and campaign fulfillment to ensure that teams are making data-driven decisions.• Build personal digital expertise by evaluating emerging technologies, participating in leadership programs and industry conferences seeking new perspectives to help the brands grow and expand into digital spaces.• Digital liaison for internal teams providing guidance and constantly evaluating agency partners and vendors on the proper project execution, and making recommendations that align with each individual business goal.

• Manage print and digital advertisements by designing, creating, and executing campaign plans every step of the way.• Supervise email campaigns and team members, identified the target audience, boosted campaign performance, suggested improvements, and reported on sales revenue generated.o Results are featured in Get Response’s Case Study (attached).• Utilize digital knowledge to employ new technologies and new channels to develop customer-experience (CX) best practices and targeting; achieving an optimal customer experience through personalization and relevant content.• Monitor International Marketing to reach potential and current consumers at the right time, right place, in the right channel with relevant and personalized content to meet their needs and create a premier user experience (UX).• Provide recommendations for Search Engine Marketing (SEM) campaign strategies and engagement analytics and measurement plans to ensure that assets were targeted properly.• Head the design for Google Ads Display and other digital campaigns focusing on the creative process, resources, and relevant content.• Create digital strategies and ensured proper implementation, identified key opportunities to improve processes, and supported the changes to help the program continue to evolve.

• Help to develop working draft of Marketing Calendar• Increase the company’s brand awareness nationally and internationally on Social Media, printed and online advertising, and through Press Release distributions• Research different Marketing strategies for current, new, and strategic accounts focusing on increasing leads and quotes• Create and maintain advertising (print & digital) schedule • Negotiate print and online ads with magazines’ sales people• Create ads calendar • Collect and distribute leads from ads• Create and maintain Email Marketing Program • Develop more automation with emails• Translate and set up international email campaigns • Review, design, schedule, and send email campaigns • Collect and analyze email campaign data• Collect and distribute email campaign leads• Keep the customer email list updated• Co-develop email campaign strategies• Develop, produce and stream webinar• Support of Reps and Distributors• Create and update Marketing collateral

Lelystad, Flevoland, Nl

• Composed and designed marketing collateral such as flyers, newsletters, technical notes, and sales presentations that increased customer engagement, brand awareness, and sales.• Developed, maintained, and monitored multi-channel marketing capabilities for local and international customers and business partners.• Execute global promotion and education literature for Europe, United States, and Latin America allowing better communication among distributors and customers around the world.• Coordinated and represented the brand at trade shows in the United States and in Latin America training sales representatives in Brazil and Mexico facilitating cross-region learning.• Supervised Latin America sales and marketing in constant interaction with CEOs, directors, and managers building networks, focusing on the customer, and driving results.• Increased the company’s brand awareness globally.• Researched multiple pharmaceutical industries to enhance the process of sample preservation and storage.

• Edited commercials, concerts, weddings, and other videos using Avid Media Composer bringing different points of view to editing. • Took creative pictures (e.g. panoramas, close-ups, unexpected reactions) to be added to the videos and the company’s website. • Created an online marketing plan (webpage, Facebook, and YouTube) for the company that increased visibility by 30%.

• Prepared small and large events including a presentation about historical events by a recognized researcher for more than 2000 students. This event was considered a success by the professors and the students because every detail was strategically planned to engage everyone during the presentation.• Organized, wrote, and edited the layout of a monthly newspaper.• Managed students’ projects and helped them to figure out budgets, timelines, and goals to achieve them.• Produced and sent (online and mail) press releases to the local media about the school increasing the school’s visibility in town.• Filmed web videos for professors to be utilized during course lectures. This project was well received by most students.

• Collected course material from university professors and created printed materials including magazines, books, and booklets

Master'S Degree, Business/Corporate Communications

Bachelor'S Degree, Communication, Journalism, And Related Programs

Technician, Tourism And Travel Services Management