Patrícia Pires Email and Phone Number
Patrícia Pires work email
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Patrícia Pires personal email
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• Professional with over 20 years of experience in the market acting in Leadership and Management positions in the Commercial area, working in large multinational companies such as AMBEV, PEPSICO, COCA COLA FEMSA, PHILIP MORRIS BRASIL and CLARIOS, interacting with multidisciplinary and multicultural teams;• Sales Management, Trade Marketing, Account Management, Strategic Sales Planning, Channel Management (Wholesale and Retail), Market Research and Pricing, New Account Management, Distribution Channel Management and Process Management, interacting with all areas, reporting to Managers and Directors; • Budget Management, Implementation of Team Restructuring Projects, Sales Channels and New Channels, Expansion Management, End-to-End Operations, Campaign Development, Participation in Fairs and Sector Events; Focus on Operational Excellence and Customer Service;• Expertise in B2C and B2B projects, and performance in Preparation, Planning, Implementation and Execution: Direct Sales, Distributor, Wholesale, Key Account, Small Retail, Trade Marketing; Monitoring of KPI's of the teams; working on the development of new business models and new sales channels;• Experience in Leading, Managing and Restructuring Teams, supervising up to 15 employees. Acting in the Development and Improvement of Skills in Communication, Leadership and Strategy;• Extensive experience in negotiations with national and international companies, relating with C-level executives, establishing relationships with effective customers and working in the conversion of new customers (leads);• Experience in Team Restructuring (Job Rotation), Creation of New Distribution Models, Expansion and end-to-end Operations; Proximity with Post Sales, Customer Service and UX teams;• Proactive, Communicative, Analytical, People Engagement Oriented profile promoting Teamwork, always following Compliance and Governance Policies (ESG) and market trends;• Graduated in Business Administration from Estácio in 2005; Specialization in Advanced Negotiation from FIA in 2010, Trade Marketing from ESPM in 2011 and Trade Marketing in Retail from FGV in 2018;• Knowledge in Office Package, Power BI, Nielsen Methodology, Operating Systems and CRM; • Intermediate English and Spanish.
Red Bull
View- Website:
- redbull.com
- Employees:
- 5
- Company phone:
- +43 662 6582 0
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Regional Off Premise ManagerRed Bull Mar 2023 - PresentCentro Oeste▪ Responsável pelo gerenciamento de uma carteira de vendas a distribuidores e Ambev de R$360MM de faturamento/ano, atendendo a região do Centro Oeste (DF/GO/MT e MS), sendo responsável pela estratégia de preços, volumes, distribuição, execução e planejamento financeiro (Margem) dos principais Stakeholdes da região.▪ Desenvolvimento e liderança direta da gestão de 3 Gerentes Comerciais no formato de atendimento híbrido (Distribuidores e Ambev).▪ Liderança indireta com um time de 20… Show more ▪ Responsável pelo gerenciamento de uma carteira de vendas a distribuidores e Ambev de R$360MM de faturamento/ano, atendendo a região do Centro Oeste (DF/GO/MT e MS), sendo responsável pela estratégia de preços, volumes, distribuição, execução e planejamento financeiro (Margem) dos principais Stakeholdes da região.▪ Desenvolvimento e liderança direta da gestão de 3 Gerentes Comerciais no formato de atendimento híbrido (Distribuidores e Ambev).▪ Liderança indireta com um time de 20 pessoas dos canais complementares (Key Account Regional, Key Account Nacional, Field Sales e On premise) a distribuição com interação 360 de execução.▪ Implementação de novos modelos de negócios na região do Centro Oeste, com planos de contingência para aumento da distribuição númerica, ponderada e participação de mercado.▪ Alteração da malha de distribuição com análise da capilaridade por região para atendimento as áreas complementares (áreas de oportunidade).▪ Controle de margem e rentabilidade do negócio através do controle financeiro e P&L. Show less
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Regional Sales ManagerClarios Oct 2018 - Sep 2022São Paulo• Responsible for managing a portfolio of sales to distributors with R$120MM turnover/year, serving the South Region, being responsible for the pricing and volume strategy of Mercadocar, the largest auto parts retailer in Latin America, totaling R$24MM turnover/year; reports to the Commercial Director;• Responsible for restructuring the São Paulo region through the division of direct and indirect channel with reduction in the number of distributors, which resulted in a 20% increase in… Show more • Responsible for managing a portfolio of sales to distributors with R$120MM turnover/year, serving the South Region, being responsible for the pricing and volume strategy of Mercadocar, the largest auto parts retailer in Latin America, totaling R$24MM turnover/year; reports to the Commercial Director;• Responsible for restructuring the São Paulo region through the division of direct and indirect channel with reduction in the number of distributors, which resulted in a 20% increase in sales;• Leader of the PORTO SEGURO project, nationwide, which incorporated 330 retail stores of this insurance company, resulting in the additional sale of 26,000 batteries, generating revenues of R$8 MM per year;• Implementation of the Heliar Express project in Greater Sao Paulo, online sales, which in the first year already represented a 6% increase in revenues in the region. Show less -
Sales And Trade Marketing ManagerPhilip Morris International Jan 2016 - Oct 2018São Paulo E Região, Brasil• Responsible for sales in the East Zone, ABCD and South Zone regions of São Paulo, leading a team of 20 employees, with sales of R$60 MM per year and a budget for commercial actions of R$2 MM per year;• Restructuring of the team in order to adapt to the set of compliance values of the company, resulting in an increase of 3% in market share;• Implementation of the distribution project through a Nielsen research study, acting in the restructuring of a low performance area, resulting in a… Show more • Responsible for sales in the East Zone, ABCD and South Zone regions of São Paulo, leading a team of 20 employees, with sales of R$60 MM per year and a budget for commercial actions of R$2 MM per year;• Restructuring of the team in order to adapt to the set of compliance values of the company, resulting in an increase of 3% in market share;• Implementation of the distribution project through a Nielsen research study, acting in the restructuring of a low performance area, resulting in a 25% gain in numerical distribution and 20% weighted, adding 1,200 new customers and the opening of 2 fixed service routes;• Leader in Trade MKT actions aimed at retail, creating incentive programs, awards and events, increasing consumer engagement by 80% by breaking the competition's retail merchandising exclusivity, which was recognized with the Phillip Morris Award (Above and Beyond the Call of Duty). Show less -
Key Accounts ManagerPhilip Morris International Jul 2012 - Dec 2015São Paulo, Brasil• Responsible for a commercial actions budget of R$200 MM/year; responsible for the first Black Friday project in the GPA account with record retail market share (30% Market Share);• Expansion in GPA Minimercado banner increasing visibility by 70%; Decentralization of Carrefour in store-to-store service, increasing sales to final consumer by 40% (sell-out);• Leader in negotiation to recover R$ 500,000 in bad debts from the Supermarket channel.
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Trade Marketing SupervisorPhilip Morris International Nov 2008 - Jun 2012São Paulo, Brasil• Leader of a team of 15 employees with a budget of R$2 MM/year; Report to the Trade MKT Manager;Responsible for the Boost Project in the city of São Paulo, focusing on exposure points and promotional material, increasing visibility by 25% with 700 new contracts, generating internal promotion in the company.
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Trade Marketing AnalystPhilip Morris International Apr 2007 - Oct 2008Rio De Janeiro, Brasil• Creation and implementation of a trade marketing action for the low price segment fighting the biggest competitor brand and bringing in 300 new customers, generating internal promotion within the company.
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Sales Information AnalystPhilip Morris Brasil Dec 2003 - Mar 2007Rio De Janeiro, Brasil• Direct action in the restructuring project of distributors in Rio de Janeiro, making the change to direct selling, resulting in a 3% increase in market share in the period of 2 months.
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Sales SpecialistCoca-Cola Femsa Aug 2003 - Dec 2003São Paulo, Brasil• Coordination of the Kaiser and Bavária project in the interior of São Paulo, building all sales processes, planning, implementation (04 support rooms for commercial support) and control of project expenses. -
Sales SpecialistPepsico Jul 2002 - Aug 2003Rio De Janeiro, Brasil• Acting as Sales Analyst with focus on the Indirect Channel of the Food Division; Strategic planning and management of orders and budget for the indirect channel in the Southeast and Northeast states. -
Business Information AnalystAmbev Dec 2000 - Jul 2002Rio De Janeiro, Brasil• Acting as Market Information and Price Analyst, serving the Southeast and North regions.
Patrícia Pires Skills
Patrícia Pires Education Details
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Marketing -
Intensivo Trade Marketing -
Negociação Avançada -
Administração De Empresas
Frequently Asked Questions about Patrícia Pires
What company does Patrícia Pires work for?
Patrícia Pires works for Red Bull
What is Patrícia Pires's role at the current company?
Patrícia Pires's current role is Regional Sales Manager | Account Management | Trade Marketing | New Business Development | Strategic Planning | Budget Management | B2B | B2C | Customer Service | Post Sales | People Management.
What is Patrícia Pires's email address?
Patrícia Pires's email address is pm****@****ail.com
What schools did Patrícia Pires attend?
Patrícia Pires attended Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Fia Business School, Universidade Estácio De Sá.
What are some of Patrícia Pires's interests?
Patrícia Pires has interest in Children, Health.
What skills is Patrícia Pires known for?
Patrícia Pires has skills like Trade Marketing, Dos, Fmcg, Key Account Development, Market Planning, Sales Operations, Shopper Marketing, Marketing Management, Key Account Management, Market Analysis, Sales Management.
Who are Patrícia Pires's colleagues?
Patrícia Pires's colleagues are Eugenio Del Campo Yuste, Godfred Mamphey, Jeffrey Caloobanan, Cedric Duquesne, Marco Rocha, Lea Schenk, Riddhi Juyal.
Not the Patrícia Pires you were looking for?
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Patricia Pires
Gestora Em Saúde | Gerente De Operações Hospitalares | Especialista Em Qualidade Médica | Líder Em Gestão Hospitalar | Coordenadora De Atendimento | Consultora De Clínicas E Processos Administrativos E AtendimentoEusébio, Ce -
Patricia Pires
São Paulo, Brazil -
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