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"Fight with determination, embrace life with passion, lose with class and win with boldness, because the world belongs to those who dare and life is too beautiful to be negligible" - Charles ChaplinBusiness strategy executive and entrepreneur with over 17 years of experience driving international marketing and branding programs. Year-over-year success in achieving revenue targets across various industries, including management consulting, advertising, education, and finance. Energized by leading full life cycle marketing experiments to drive customer acquisition and retention based on behavioral data. Proven experience motivating high-performing global teams with diverse backgrounds and ideas. Depth in building successful strategic positioning and tactics to drive higher conversion.Compelling presenter who excels at telling stories using data to influence strategic decisions. “Chief Dot Connector” with innate ability to connect the right people at the right time to achieve a desired result. Multi-lingual skills and cultural sensitivity provide valuable marketing perspective and best practices from around the globe to a range of projects and industries.• Strategic Planning / GTM Strategy• Digital Marketing• Brand Management• Higher Ed Marketing / Ed Techs• Digital Campaigns & Promotions• B2C, B2B and B2G Marketing• Campaign Management• Program Management• Data Analytics• Sales Training & Enablement• Lead Generation• Focus Group Research• Consumer Insights• Global Team Leadership & Coaching• Organizational Development• Executive Influence• L&D Leadership• P&L Management• Compelling Communicator and Presenter• Strategic Partnerships• Storytelling with Data• CRM systems• Fluent in Portuguese• Technical Skills: Salesforce, HubSpot, Slate, Mailchimp, Jira/Confluence, Trello, Harvest, Click Up, Akero, Figma, Miro, WordPress, Squarespace, Unbounce, Google Analytics, Meta, LinkedIn, and Google Ads Manager, Microsoft Office, and Adobe Creative Suite.
Kellogg Women@Emba
View- Employees:
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Kellogg Women@EmbaBoston, Ma, Us
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Founder | Fractional Marketing Executive | CmoKorall Group, Llc Sep 2023 - PresentProvides business and academic leaders with global marketing expertise on a fractional basis, including:▪Strategic Planning: Developing and executing comprehensive marketing strategies.▪Leadership and Collaboration: Guiding internal and outsourced marketing teams and collaborating across departments for cohesive efforts.▪Brand Oversight: Managing brand development to ensure consistency across all channels.▪Market Research: Conducting research on industry trends, customer behavior, and the competitive landscape.▪Campaign Management: Planning, executing, and evaluating marketing campaigns.▪Budgeting and Allocation: Efficiently managing the marketing budget and optimizing resource allocation.▪Performance Analysis: Monitoring and analyzing metrics for data-driven decisions and continuous improvement.▪Technology Integration: Implementing and optimizing marketing technologies for enhanced efficiency.▪Advisory Role: Serving as a strategic advisor, providing insights on market trends and best practices.▪Interim Support: Engaging during transitional periods, aiding companies in scaling or restructuring.
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Chief Strategy OfficerIntead - International Education Advantage, Llc 2019 - Aug 2023Salem, Massachusetts, UsRecruited by CEO as first Chief Strategy Officer to lead business expansion. Built and led a global team of 20+ employees and partners.▪Has produced 26% YOY revenue increase by establishing an in-house digital marketing capability, restructuring internal staff, and fostering strategic partnerships with ed techs, educational associations, and international on-the-ground recruitment allies.▪Drove 18% increase in revenue by launching an online subscription model as a new, recurring revenue stream.▪Oversaw higher ed marketing projects agency-wide, led client pitches, and spoke at industry conferences and workshops. -
Senior Brand StrategistHill Holliday 2018 - 2019Boston, Massachusetts, UsRecruited to support the Bank of America and Strategic Education Inc. (merger of Capella and Strayer) accounts. Guided media and creative counterparts in the execution of strategic marketing campaigns.▪Increased awareness and adult learner enrollment for Capella’s FlexPath, accounting for 28% of the institution’s bachelor’s and master’s degrees total enrollment. Directed content and creative teams on execution of digital, print, social, and TV ads. ▪Generated a record-breaking $378M for Chicago’s economy by crafting creative strategy for the 2018 BOA Chicago Marathon.▪Guided creative teams in the launch of various regional and national campaigns (digital, OOH, and radio) focused on BOA consumer banking and small business segments. -
Director Of Marketing StrategyIntead - International Education Advantage, Llc 2016 - 2018Salem, Massachusetts, UsCreated marketing & recruitment strategies to improve institutions’ enrollment and student retention. Managed multi-channel international campaigns with annual budgets of $1M+ supporting public and private profit and not-for-profit universities, community colleges, study abroad organizations, ed techs, specialized colleges, and K-12 schools.▪Grew Northeastern University’s graduate enrollment by 16% in three years by expanding digital presence in LATAM and Southeast Asia. Led global market research, social campaigns, and a strategic framework for future recruitment efforts. ▪Generated 11% increase in Fordham Law School’s LL.M. enrollment for Spring/Fall by leading cost-effective Google and Meta campaigns in Brazil, Italy, and France that generated 2x the number of impressions and 1.3x the number of leads forecasted.▪Led various marketing plans and recruitment efforts to increase student enrollment, including research and digital campaigns applied worldwide, multilingual collateral, websites, and nurture communications, and education agent network management. ▪Designed and delivered impactful workshops and training sessions to academic leaders, equipping them with a deep understanding of international education trends, cultural nuances, and best practices in marketing and recruitment.▪Managed the research and team of writers and designers that produced Quality.Cost.Convenience. ebook about opportunities and challenges in recruiting and retaining adult learners.
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Latin America Marketing SpecialistGlobalsign May 2016 - Apr 2017Portsmouth, Nh, UsRecruited to expand GlobalSign’s business in Latin America. Collaborated with CMO and VP of Sales to plan and execute annual LATAM marketing plan to generate sales pipeline.▪Increased LATAM regional revenue by 1.5x from in-country partners by implementing account-based marketing strategies.▪Boosted website conversion rates, social media engagement, B2C and B2B sales by applying effective content and digital tactics. LinkedIn, Google, and a thought-leadership approach proved to be the most effective in generating sales pipeline.▪Enhanced customer acquisition and experience by improving product demonstration and storytelling tactics. Created opportunities for new demos, sales & training materials, speaking roles at conferences, webinars, and sales pitches. -
Founder & PrincipalBrand Partners Gestão De Marcas E Tecnologia 2006 - 2016Developed marketing strategies and campaigns to enhance profitability for small- and medium-sized businesses. Recognized as “under 30” entrepreneur by the national magazine, Veja.▪Grew revenue and market share for life insurance and retirement products at the largest private bank in Brazil by creating a customer conversion model applied to sales training.▪Strengthened competitive advantage for Brazilian lighting distributor by conceptualizing and launching a low-cost LED product line. Completed market research, audience segmentation, GTM strategy, sales training, and multi-channel media plan.▪Led various branding projects and marketing plans for B2C, B2B and B2G clients, including the award-winning urban mobility plan for the FIFA Confederations Cup 2013 and FIFA World Cup 2014 in Belo Horizonte. -
Marketing ManagerLogit 2006 - 2010São Paulo, Sp, BrRecruited to establish and structure the company's first-ever internal marketing department with the overarching goal of enhancing the corporate brand both internally and externally, while also providing consultation on various B2C, B2B, and B2G projects. Reported to the CEO and Board of Directors. Hired and led cross-functional team of six and external PR and creative partners.▪Expanded in 18% the value of new contracts signed with public sectors globally by offering marketing capabilities applied to urban mobility, logistics, and transportation projects.▪Increased in 97% talent attraction and in 48% employee retention by forging relationships with top universities and collaborating with company’s leadership and HR to implement a new career progression framework.▪Drove successful adoption of high-impact and innovative transportation initiatives in Latin America, Africa, and South Asia by increasing community awareness and engagement through L&D workshops, PR, and marketing campaigns.
Patricia Tozzi Skills
Patricia Tozzi Education Details
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Northwestern University - Kellogg School Of ManagementExecutive Mba -
Babson F.W. Olin Graduate School Of BusinessInternational Business
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Espm Escola Superior De Propaganda E MarketingMarketing And Advertising
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General AssemblyCertified Marketer
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Harvard Business School OnlineCore: Credential Of Readiness
Frequently Asked Questions about Patricia Tozzi
What company does Patricia Tozzi work for?
Patricia Tozzi works for Kellogg Women@emba
What is Patricia Tozzi's role at the current company?
Patricia Tozzi's current role is Global Marketing Executive | GTM & Growth Strategies | Consumer Insights | Passionate about Edu and Tech.
What is Patricia Tozzi's email address?
Patricia Tozzi's email address is pa****@****ail.com
What is Patricia Tozzi's direct phone number?
Patricia Tozzi's direct phone number is +197874*****
What schools did Patricia Tozzi attend?
Patricia Tozzi attended Northwestern University - Kellogg School Of Management, Babson F.w. Olin Graduate School Of Business, Espm Escola Superior De Propaganda E Marketing, General Assembly, Harvard Business School Online.
What are some of Patricia Tozzi's interests?
Patricia Tozzi has interest in Children, Education.
What skills is Patricia Tozzi known for?
Patricia Tozzi has skills like Marketing Strategy, Marketing, Business Strategy, Marketing Research, Social Media Marketing, Brand Management, Team Leadership, Strategic Planning, Marketing Communications, Market Research, Marketing Management, Digital Marketing.
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