Patricia Russo Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Mornington Peninsula

Responsible for Marketing, Communications, Social Media, Design, Website Management, Brand Development, Internal and External Communications, and Advertising. Tailored communications and marketing actions for each business area and sub brands of the venue across traditional and digital channels. Created content and imagery for social and online profiles and third party platforms, website, loyalty program, Member Kiosk, member and patron communications, customer reviews, SMS messaging, in-house… Show more Responsible for Marketing, Communications, Social Media, Design, Website Management, Brand Development, Internal and External Communications, and Advertising. Tailored communications and marketing actions for each business area and sub brands of the venue across traditional and digital channels. Created content and imagery for social and online profiles and third party platforms, website, loyalty program, Member Kiosk, member and patron communications, customer reviews, SMS messaging, in-house TV Advertising, Internal Communications, and Operational collateral.- Set up social media accounts and planned/managed, content, imagery and Ads, for FB, IG, LinkedIn, You-tube, Google- Created print media Ads in relevant publications as well as online Ads and boosted social media posts in online channels- Campaign Management of all Loyalty Program and Venue giveaways program for key calendar events, including décor, F&B deals, giveaways, loyalty program competition, collateral, promoted event online.: mother’s/father’s day, Christmas, Easter, Valentine’s Day, AU Day.- Managed Major Prize Draw’s promotions as well as and mid-year big ticket member giveaways: Cruise and Bali Trip Giveaways, BBQ, TV, Pizza Oven. Created collateral for, and promoted, these events and loyalty program activities, via online and offline channels. Responsible for décor, purchasing of prizes, internal communications, back-end mechanics for prizes on the venue Bepoz system. - Re-designed/revamped, and created new business and marketing collateral (flyers, forms, posters, manuals, policies, guidelines) as well as promotional videos and an image library for the venue.- Won the 2018 & 2020 AHA VIC Awards for Best Gaming Venue, and prepared submissions for and was short-listed in Top 5, for Best Marketed, Best Family Dining, and Best Sports Bar. - Revamped the Rewards Loyalty Program: rebranded, re-designed and created new collateral Show less

Mornington Peninsula

Charged with setting up the Marketing, Communications and Promotions strategy for a start-up Mobile Coffee Van business; development of Marketing Plan, Brand Development, Social Media and Sales Strategy.

Melbourne, Australia

Mornington, Melbourne

Managed the day to day running of a leading Australian Adventure Travel Tour Operator specialising in iconic walks worldwide. Tasked with a broad range of administrative, financial and business support related tasks that stimulated growth and development of the business and staff, in conjunction with the day to day running of a SME. Charged with improving efficiency within each area of the business and increasing productivity through smarter working practices.Managed and developed a diverse… Show more Managed the day to day running of a leading Australian Adventure Travel Tour Operator specialising in iconic walks worldwide. Tasked with a broad range of administrative, financial and business support related tasks that stimulated growth and development of the business and staff, in conjunction with the day to day running of a SME. Charged with improving efficiency within each area of the business and increasing productivity through smarter working practices.Managed and developed a diverse team of 30+ professionals, including Office, Field and International Personnel, and provided daily direction concerning customer service, sales, product, operational and HR issues. Show less

Barcelona Area, Spain

Setup an inbound European based (Spain) DMC specialising in MICE, special events and destination management services. Developed marketing, communications and branding strategy, and equally responsible for BD, NPD, Client Management and Sales. –Executed full spectrum event disciplines including event production, operations and logistics solutions, recruited, motivated and effectively led events teams and prepared cost/benefit analysis, financial reporting and return on investment for client… Show more Setup an inbound European based (Spain) DMC specialising in MICE, special events and destination management services. Developed marketing, communications and branding strategy, and equally responsible for BD, NPD, Client Management and Sales. –Executed full spectrum event disciplines including event production, operations and logistics solutions, recruited, motivated and effectively led events teams and prepared cost/benefit analysis, financial reporting and return on investment for client events. –Managed tendering, contractual negotiations and procurement of suppliers, venues, and public administration bodies.Achievements –Tripled revenue and converted a predominantly leisure based clientele to 90% corporate within two years of agency launch –Produced and successfully delivered on 100’s of end-to-end events for complex 6 week long, multi-supplier large scale corporate programs for 1200 guests through to tailor made boutique events and client incentive programs that contributed to post event client results with increased sales, employee engagement, internal & external product familiarisztion, and attendee motivation –Galvanised nine years blue chip client management experience and grew an enviable portfolio of clients: Citroën international press launches ('09 & '11), Laura Ashley Catalogue Shoot, W L Gore Sales Conference, ATS Medical European VIP Event, Sanofi Synthelabo Product Launch, Pepsi Co. National Sales Conference, Kraft Sales Meet Incentive, Energizer Executive Global Meet, Scansource Sales Meet, Medtronics Global Sales Meets, Pepsi Co. National Meet, PayPal Volley Ball Tournament, Deloitte & Touche Incentive Weekend, Freshfields Global Banking Conferences, Randstad Regional Sales Meet, Procter & Gamble Team Activities etc. Show less

Barcelona Area, Spain

Multinational and global referral in certification. – Managed, mentored and developed a team of five brand managers– Oversaw and managed marketing plans for 20 sub-brands– Developed and rolled out co-branding certification products and services

Sydney, Australia

Multinational stapled industrial property group. –Nationally managed the re-branding of a portfolio of 110 commercial properties–Managed the project tender process, contract negotiation as well as signage design, production and implementation–Drove occupancy levels and brand awareness–Developed brand audit procedures and redesigned the corporate style guide

Sydney, Australia

Official PR institute representing communications practitioners and consultancies in Australia Project managed marketing and PR strategies to assist the institute refresh its corporate identity, marketing collateral, internal and external communications and website contentKey projects: –Brand analysis and re-positioned the Institute to increase its profile and drive new memberships–Developed the 2003 Professional Development Program (PDP).–Prepared communications for the… Show more Official PR institute representing communications practitioners and consultancies in Australia Project managed marketing and PR strategies to assist the institute refresh its corporate identity, marketing collateral, internal and external communications and website contentKey projects: –Brand analysis and re-positioned the Institute to increase its profile and drive new memberships–Developed the 2003 Professional Development Program (PDP).–Prepared communications for the 2002 PR Golden Target Awards. –Co-developed DM campaigns to source new memberships and promote courses Show less

Sydney, Australia

Multinational aircraft leasing company.Responsible for brand and Ad. strategy, PR & media relations, web, events, stakeholder comm's–Instrumental in setting up and driving the PR, media, branding and communications function –Re-positioned the brand and launched a new global Corporate Identity within 6 months –Developed communications strategies to integrate and support seven global locations –Defined and communicated external communication content for all stakeholder comm's… Show more Multinational aircraft leasing company.Responsible for brand and Ad. strategy, PR & media relations, web, events, stakeholder comm's–Instrumental in setting up and driving the PR, media, branding and communications function –Re-positioned the brand and launched a new global Corporate Identity within 6 months –Developed communications strategies to integrate and support seven global locations –Defined and communicated external communication content for all stakeholder comm's channels–Built local and international trade media relationships Achievements: –Developed and implemented integrated brand campaigns (ATL/BTL)–Formalised PR and Communications procedures, developed press kit and image library, implemented media policy and crisis management manual–Set up a global editorial team and an employee newsletter, co-developed website content and design, produced electronic corporate brochure, marketing collateral, corporate style guide, e- stationery templates Show less

Sydney, Australia

Global Express, Logistics & Mail –Planned and executed, tactical and strategic, integrated ATL/BTL marketing and communications strategies to promote the brand and assist in achieving business targets; managed PR & Media Relations, Internal and External Communications, Brand Management & Advertising –Internal liaison with CEO, management, 3 business units, 10 divisions, 120 sites, 6,500 staff Achievements: –Developed and implemented the national TNT ‘Smiley Face’ ATL/BTL brand… Show more Global Express, Logistics & Mail –Planned and executed, tactical and strategic, integrated ATL/BTL marketing and communications strategies to promote the brand and assist in achieving business targets; managed PR & Media Relations, Internal and External Communications, Brand Management & Advertising –Internal liaison with CEO, management, 3 business units, 10 divisions, 120 sites, 6,500 staff Achievements: –Developed and implemented the national TNT ‘Smiley Face’ ATL/BTL brand campaigns; re-positioned and launched the new corporate identity. Increased brand awareness from 39% to 62% and prompted brand awareness levels to 100%. Generated AU$800,000 media coverage –Generated trade and mainstream press coverage media value circa AU$200,000. Developed PR calendar, stakeholder communications plan, corporate messaging, videos,brochures, image library–Managed PR, media relations and internal communications for the Sydney 2000 Olympic Tickets Delivery Program. Mobilised 2,000 staff to work 5 weekends; co-developed a motivational campaign –Stakeholder Communications:Change Programs,e-commerce,Road Show,Values Campaign,IIP...–Implemented Australia wide media contact policy and Crisis Communication Program at 100 sites–NSW & QLD new terminal events with state dignitaries, Hon P. Beattie, Transport Min. C.Scully–Media adviser/strategist for CEO: Secured CNBC Asia and Business Daily CEO interview & provided communications counsel/expertise to executives for issues management –Co-developed revenue generation DM campaigns; stimulated ad-hoc/lapsed/new/existing clients Show less

Amsterdam Area, Netherlands

TNT Worldwide H.O. (TNT POST GROEP)Worldwide brand audit for a global re-branding project and launch of a new corporate identityAudited the network of 200 countries across all assets and executed the strategic roll out of the new corporate identity: fleet, signage, uniforms, office & operational consumables –Evaluated existing brands, developed audit guidelines, business, brand & site stratification criteria –Team leader for Southern Europe, Northern Asia, Scandinavia, AU and… Show more TNT Worldwide H.O. (TNT POST GROEP)Worldwide brand audit for a global re-branding project and launch of a new corporate identityAudited the network of 200 countries across all assets and executed the strategic roll out of the new corporate identity: fleet, signage, uniforms, office & operational consumables –Evaluated existing brands, developed audit guidelines, business, brand & site stratification criteria –Team leader for Southern Europe, Northern Asia, Scandinavia, AU and NZ and Latin America–Trained staff & suppliers on the correct application of the new identity, managed budget & timeline –Conducted brand awareness sessions & tailored communications to culturally diverse audiences –Contributed tactical user brand know-how to the central design team developing the style guideSpecial project: Seconded to the TNT Miami office and managed the re-branding of 20 countries in the Latin America & Caribbean region. Liaised with country managers and agencies, oversaw ATL & BTL actions: PR & media relations, Ad brand campaigns and application of the new C.I. Show less

Buenos Aires Area, Argentina

Seconded from TNT HQ for the M&A of a local courier company. Restructured and re-branded the new company and established a TNT business within 6 months. Key projects:-Marketing, PR, branding and stakeholder communications including: implementation of 1997/98 marketing plan, re-branding cost analysis, ATL/ BTL actions, PR and Ad agency fee negotiation, customer launch event (50+ staff, 300 customers), press conference and client communications-Capex and purchasing, leases and… Show more Seconded from TNT HQ for the M&A of a local courier company. Restructured and re-branded the new company and established a TNT business within 6 months. Key projects:-Marketing, PR, branding and stakeholder communications including: implementation of 1997/98 marketing plan, re-branding cost analysis, ATL/ BTL actions, PR and Ad agency fee negotiation, customer launch event (50+ staff, 300 customers), press conference and client communications-Capex and purchasing, leases and contracts issued, office refurbishments, implementation of customer service procedures, database cleansing and HR collective work organisation issues Show less

Amsterdam Area, Netherlands

Established quantitative and qualitative global customer service and business development market research; analysed and consolidated responses and managed agencies/suppliers. Key projects:–Pioneered a customer satisfaction tracking survey and contributed to improved satisfaction levels; based on KPIs, quarterly surveyed 37,000 clients in 40 countries from 200+ branches. Created a PC reporting tool and global ‘’Help Desk’’, updated DB with retention/attrition levels, identified poor… Show more Established quantitative and qualitative global customer service and business development market research; analysed and consolidated responses and managed agencies/suppliers. Key projects:–Pioneered a customer satisfaction tracking survey and contributed to improved satisfaction levels; based on KPIs, quarterly surveyed 37,000 clients in 40 countries from 200+ branches. Created a PC reporting tool and global ‘’Help Desk’’, updated DB with retention/attrition levels, identified poor performing branches, distributed findings and action plans down the line from VP's to depot mgt.–Global quarterly Transit Time Testing Program - bench mark company handling and delivery performance against key competitors and routes, identifying strengths and weaknesses in the network and findings to country managers for local action. Show less

Melbourne, Australia

CHAMBER OF COMMERCE AU AND NL: www.hollandtrade.com A body responsible for developing cultural, industrial, financial and cultural ties between AU & NL. Researched import and export inquiries for Dutch and Australian products. Coordinated DM, events and advertising activities in order to increase membership to the Chamber and promote commercial, industrial and cultural ties.

Sevilla Area, Spain

PROTOCOL ASSISTANT WORLD EXPO 1992AUSTRALIAN TOURISM COMMISSION:A body promoting Australian Tourism, globally and within Australia.

B.A. H2A, Politics, History, Languages

Education record