Support brands in the search of suppliers that better meet their needs (cost effective, sustainablility awareness, quality).Main supplier markets – China – India – Colombia – Uruguay – Brazil - Chile

Assisting Rubies to expand their line of products and connect with suppliers.

Specialized in swimwear collections.

As an Industrial Designer specialized in Fashion and Textiles, I spearheaded the establishment and growth of the Product & Design Department. Aligned with the company's objectives, I formulated a strategy and collaborated with the Director, assembling a proficient team of fashion designers and product managers. Under my leadership, the department evolved into a highly valuable and creative asset.I participated in brand integrity, overseeing brand awareness, marketing plans, and retail… Show more As an Industrial Designer specialized in Fashion and Textiles, I spearheaded the establishment and growth of the Product & Design Department. Aligned with the company's objectives, I formulated a strategy and collaborated with the Director, assembling a proficient team of fashion designers and product managers. Under my leadership, the department evolved into a highly valuable and creative asset.I participated in brand integrity, overseeing brand awareness, marketing plans, and retail concepts. Contributing to the definition of the brand's mission and vision, I effectively communicated its purpose to connect with the target audience.In pursuit of international sourcing expansion, I successfully entered new trade markets, building relationships with companies in China and India. This significantly improved margins and profitability. Regular business trips to fairs enhanced the supplier database, contributing to the company's success.My involvement in product development included creating new categories and private labels, driving sustained growth. Managing the entire development process, from collections structure definition to production, I ensured alignment with the company's image, strategy, and goals. Collaborating on long-term vision and strategy, I conducted fashion trend analysis and forecast.Negotiating with global suppliers, I secured favorable conditions, adhering to the annual budget. Overseeing production processes and shipments, I collaborated with logistics for timely arrivals.In retail strategy, I analyzed and optimized pricing, promotions, and inventory. Actively engaged in product launches, competitor analysis, and customer insights, I contributed to strategic decisions based on sales forecasts. Effective inventory management maximized product performance.On the sourcing front, I continually sought global suppliers, assessed proposals, and built lasting business partnerships while minimizing costs and risks without compromising product quality. Show less

Providing marketing expertise to guarantee the highest possible standard of sponsorship rights, delivery and optimize implementation of sponsorship programs.Working closely to the commercial Director on sponsorship sales activities within the Nations Senior Cup and Davies Cup, increasing the revenue from current and new sponsors.Creating sponsorship corporate proposals, selling sponsorship opportunities to local and international brands.

MARKETING DEPARTMENT DEVELOPMENTAs the Marketing manager my role was to introduce new and improved marketing strategies, providing creative solutions to retail challenges. With an active participation in the launching of new stores, with focused responsibility on all the communication strategies and visual merchandizing activities aligned with company´s brand image. While monitoring sales performances of the stores to develop effective merchandizing strategies.My role included… Show more MARKETING DEPARTMENT DEVELOPMENTAs the Marketing manager my role was to introduce new and improved marketing strategies, providing creative solutions to retail challenges. With an active participation in the launching of new stores, with focused responsibility on all the communication strategies and visual merchandizing activities aligned with company´s brand image. While monitoring sales performances of the stores to develop effective merchandizing strategies.My role included media management, focused on planning and negotiating with communication channels making emphasis on the development of TV and radio advertising campaigns, fashion shows, printed catalogues, and many other activities that involved brand awareness.VISUAL MERCHANDIZINGCreate, develop and implement all visual merchandizing programs.Source materials and find solutions for visual merchandizing needs, while working closely with the window display team, making sure that products were clearly labelled and finding creative, eye-catching ways to call out products.TREND FORECASTINGFashion trend forecasting including activities such as studying market conditions, noting the life style of the target customers, researching sales statistics, surveying fashion publications, assisting to international trade shows. Show less

As a Textile Designer, I was involved in coming up with innovative ideas, visualize concepts, conducting research and developing textile designs using natural yarns to elaborate furniture and home décor. Design and development of textile catalogues for international exhibitions.

Played an integral role in business and organizational environments. Maintaining and organizing office tasks, implementing procedures and carrying out administrative duties. Assistant to the Director of the company with company projects and tasks. Contact with international agents and buyers. Assistant to export department, organizing documents and paperwork.