Patricia Varella Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam

Brought together by multiple (self-induced) crises - climate, spiritual, mid-life. United by our existential angst and perhaps naively optimistic hope in humanity. Inspired by a simple purpose: Use our powers of persuasion for good for a change. With no time to waste we focussed our skills on creating regenerative communication - for people and the planet with films, campaigns and initiatives that give more than they take.

Amsterdam Area, Netherlands

Bugaboo is a global stroller brand that disrupted the category 20 years ago by reinventing the stroller with a unique industrial design that genuinely makes the parent's lives easier. I joined the company as a Creative Director to set up the first internal creative agency. My goals: build a strong brand vision, create a consistent global look and develop global campaigns in today's shattered media landscape targeting new young parents by challenging the conventions of parenthood.- Set up of an internal agency from 0 to 10 FTE, a pool of freelance talent and external agencies. - Launched a new dotcom in four months, co-designed a new retail concept and launched 5 global campaigns.- Implemented a content toolkit system to ensure the brand consistency around three markets: EU, US, APAC.- Created a long term always-on content strategy and production plan to feed all global touchpoints with limited resources.

G-Star RAW is a premium denim brand whose philosophy, ‘Just the Product,’ focuses on the innovation of denim. The brand is known for applying architectural and 3-D thinking into denim construction.- Raw for the Oceans won Grand Prix for Product Design at the 2014 Cannes Lions Festival and 2 Graphite Pencils at the 2014 D&AD awards.- My digital projects got 4 FWA + 3 Awwwards

Amsterdam

Amsterdam

Barcelona

Working as a graphic designer for DDB, JWT

Interactive Art Director

Advertising And Public Relations