Patricia W. Email & Phone Number

Arlington, Virginia, Us

Leading six global product and UX teams supporting 5 lines of business and enterprise-wide global capabilities for $900MM EdTech company with 140+ consumer-oriented websites and edx.org, a leading global education marketplace.Led efforts to activate and operationalize new strategic partnership with Red Ventures to co-develop edx.org marketplace.Oversaw development of eCommerce capabilities roadmap to guide 2-year monetization strategy and unlock global commerce.

Arlington, Virginia, Us

Led cross-functional transformation initiative to re-imagine and re-platform 2U's global online education Marketplace and eCommerce capabilities.Led the successful integration of 2U legacy offerings into the newly-acquired edx.org global marketplace within 30 days of close of sale.Oversaw transformation initiatives to:- identify and transition to new commerce platform for edx.org marketplace- re-architect and streamline global publishing and content management capabilities across four legacy businesses- develop and deliver a global customer identity capability to provide consistent and personalized digital journeys as well as ensure global marketing consent preferences are honored

Arlington, Virginia, Us

Led strategy and execution to transform consumer digital experiences across all prospect funnel touchpoints. Oversee diverse global team of Product Managers, Martec, Marketing Operations, Web Production, Organic/SEO, and CRO/Marketing Optimizations.Our team supports global customer journeys across 140+ unique websites for 2U and our university partners, generating 140MM annual sessions and over 700MM annualized topline revenue.

New York, Ny, Us

Led a cross-functional team of growth marketers, optimization marketers, designers, and analysts to drive portfolio growth and performance for a suite of browser-based software applications. Portfolio includes over 100 browser-based consumer software applications, marketed in over 100 countries and 9 languages.Oversaw $300MM+ annual performance marketing budget across search, display, programmatic, and affiliate channels, and drove results to double-digit profit margins.

New York, Ny, Us

Established a multi-disciplinary Marketing function for an early-stage, $10MM consumer app company in the youth sports technology field. Member of executive team and contributor to corporate strategy. Led through acquisition by DICK'S. • Led Brand, Lifecycle, Product Marketing, and Partnership efforts across all channels: product, email, content, social, SEM, PR, and offline/events. Post-acquisition, led all GameChanger marketing through DICK'S owned channels• Led strategic Brand refresh to support expanding portfolio growth strategy • Rebooted growth marketing efforts, resulting in 3% YOY growth in 2016, and 8% YOY growth in 2017. Achieved double-digit growth in 12 of 16 segments, and 15% growth in Softball, all with direct spend below $300k annually• Led all marketing, PR, and communication efforts around the 2016 acquisition of GameChanger by DICK'S• Oversaw creation of Commerce strategy to drive DICK'S retail business through GameChanger channels• Managed cross-functional team of 7-9

Us

Led the Consumer revenue products team in developing and supporting $150MM portfolio of digital advertising products, including mobile, social, syndicated, video, interactive, and editorial sponsorship products. Managed team of 8 marketers.• Oversaw 2014 product strategy and planning for advertiser products; led 2014 product roadmap planning • Supported delivery of $153MM in Net Sales for 2013; Tracking to >10% YOY growth in 2014• Led launch of 6 new products in 1H’14, including $7MM+ in new mobile, email, and sponsorship offerings• Drove video growth strategy for 2015 with target of 10MM+ incremental revenue in year 1•Streamlined product portfolio and introduced new selling framework. Reduced total number of products by 35%

Wilton, Ct, Us

Built first-ever global practice for all digital marketing across Dorel’s 9 Rec & Leisure brands ($1B global revenue) in the Cycling Sports Group portfolio.• Pioneered digital marketing discipline. Created 3-year digital strategy for brand, social, email, web, and eCommerce• Spearheaded end-to-end redevelopment of all CSG brand websites, including full brand and UX redesign of Cannondale.com, SchwinnBikes.com, Mongoose.com, Sugoi.com, and GTBikes.com• Piloted the launch of direct-to-consumer eCommerce for two global brands• Launched first-ever global B2B eCommerce portal to support distributors and retailers worldwide• Assisted the CMO in building a centralized marketing function and oversaw annual planning and budget process• Managed a team of 4 direct reports and 3 dotted-line reports in overseas locations

New York, Ny, Us

Developed 3-year loyalty & interactive capabilities strategy to support American Express merchant promotions. Oversaw business case analysis and pilot phase of new rewards capability with est. 5-year PTI of $80-100MM.Prior role: Senior Manager, Digital Marketing, Membership RewardsDeveloped comprehensive digital marketing strategy for Membership Rewards loyalty program during pivotal program relaunch. Responsible for the redesign of all digital marketing channels for Membership Rewards, including: websites, e-newsletter, email marketing communications, RSS, and mobile.

Sunnyvale, Ca, Us

Developed and managed product plan and roadmap for $25MM sales channel. Developed the business case and product specifications for new product offerings; crafted go-to-market strategies, including product positioning, messaging and launch plan; represented customer & channel needs; created and launched inaugural Customer Advisory Board to inform product roadmap and customer loyalty program.

Independent consultant with engagements related to sales strategy, product line extensions, and recruiting services. Clients included Apple, Newsweek, mediabistro.com

Us

Directly supported sales growth targets. Contributed to corporate strategy through competitive market analysis, identifying market trends, preparing new product proposals, and championing new business opportunities.

Responsible for business development, account management, and full lifecycle project management for boutique executive search firm specialized in online learning and ed tech sector.Developed $850,000 pipeline in first year as account executive and closed $650,000 in new business.Closed second highest monthly billings in 12-year firm history.

Mba

Ba, English