Patricio Veloso Zapata Email and Phone Number
Patricio Veloso Zapata personal email
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As an innovative and results-driven digital marketing professional, I thrive on the challenges and opportunities within the ever-evolving e-commerce landscape. My journey has been a dynamic blend of creativity, strategic thinking, and hands-on leadership across various roles, industries, and markets.With a strong foundation built from an MBA at Esade, complemented by a degree in Social Communication from Universidad Austral, my academic background has provided me with a robust framework in general management, strategy, and digital marketing. Throughout my career, I have successfully navigated and excelled in start-up environments, wearing multiple hats to drive business growth and operational efficiency.My professional experience spans over six years, during which I have held key roles in companies such as Getir, Simplex, and DMFusion. At Getir, I led a team of content creators and social media managers to achieve branding objectives and significantly improve our social ad performance. At SIMPLEX, I spearheaded e-commerce strategies, optimized supply chains using AI, and drove impressive sales growth for clients like Kimberly Clark and Reckitt.Adept in languages including English, Spanish, Portuguese, German, and French, I bring a global perspective to my work. My certifications in AI & ML, Google Adwords, and my interest in SQL and Python further bolster my technical expertise and strategic capabilities.Passionate about continuous learning, I am always on the lookout for new tools, languages, and methodologies to enhance my skills and contribute to organizational success. My process management skills, coupled with a knack for leading teams and fostering a collaborative environment, enable me to drive projects from conception to execution, ensuring optimal outcomes.I believe in the power of digital transformation and am committed to leveraging my skills to create impactful e-commerce strategies, engaging content, and seamless business processes. Whether it’s launching a new product, optimizing customer journeys, or leading a team to new heights, I am dedicated to delivering excellence and innovation in everything I do.Let’s connect and explore how we can create meaningful digital experiences together.
Cosmic
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Ecommerce SpecialistCosmic Jul 2024 - PresentGreater Barcelona Metropolitan Area- Managed B2B relationships with 10 key pureplayers across 8 countries in Europe and the US, contributing to 95% of the total digital business.- Curated and continuously updated the catalog content for online stores and marketplaces, ensuring accuracy and relevance using Cloudinary (DAM) and Akeneo (PIM)- Developed content strategies and expansion plans to onboard new pureplayers in existing regions and explore new markets, including Australia, Asia, and Latin America.
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Sales Marketing ConsultantIsanova-Advisors Mar 2024 - Jul 2024Barcelona, Catalonia, Spain -
Brand And Content ManagerGetir Jan 2023 - Aug 2023Barcelona, Cataluña, España- Managed a team of 5 content creators and social media managers to achieve the branding objectives.- Implemented "Project Makeover" to improve the quality of the content used for Social Ads, achieving an increase of 20% in total installs and 15% in total orders from remarketing.- Established the main OKRs for Social Media Organic content, to achieve the most organic reach and organic engagement rate.- Collaborated with external agencies to create content and influencers campaigns… Show more - Managed a team of 5 content creators and social media managers to achieve the branding objectives.- Implemented "Project Makeover" to improve the quality of the content used for Social Ads, achieving an increase of 20% in total installs and 15% in total orders from remarketing.- Established the main OKRs for Social Media Organic content, to achieve the most organic reach and organic engagement rate.- Collaborated with external agencies to create content and influencers campaigns in social media.- Launched and managed all the content related to the new integration with Just Eat, to have our stores functioning and performing in their app, that represented 6% of our total revenues.- Developed the strategy of the organic and paid content (Acquisition and remarketing campaigns). Show less -
Mba CandidateEsade Sep 2021 - Jan 2023Barcelona, Cataluña, España- General Management, Strategy, Innovation, Marketing, Leadership, Technology & Analytics, Finance & Accounting, Global & Social Perspective.- Selected to be part of the Career Acceleration Program of TMT (Tech, Media and Telecommunications) and the Marketing Lab- Member of the following clubs: Tech, Marketing, Sales & Business Development -
Head Of EcommerceSimplex Nov 2019 - Jun 2021Buenos Aires Province, Argentina• Spreadheaded 3 analysts managing client ecommerce stores, accounting for more 50% + of Simplex total product sales• Used Business AI to optimize purchases and warehousing, reducing stock shortages by 60%• Designed and structured incipient Corporate Area, creating processes to manage stores.• Developed the P&L of the corporate area, to analyze each business unit and its profitability for the agency considering sales and financial targets established.• Coordinated my team to… Show more • Spreadheaded 3 analysts managing client ecommerce stores, accounting for more 50% + of Simplex total product sales• Used Business AI to optimize purchases and warehousing, reducing stock shortages by 60%• Designed and structured incipient Corporate Area, creating processes to manage stores.• Developed the P&L of the corporate area, to analyze each business unit and its profitability for the agency considering sales and financial targets established.• Coordinated my team to manage clients' stores in Mercado Libre and in different websites in Salesforce, VTEX, Magento and Odoo. Show less -
Ecommerce ManagerSimplex May 2018 - Nov 2019Buenos Aires, Provincia De Buenos Aires, Argentina• Planned and executed 10+ ecommerce launching strategies, making one Kimberly Clark’s product top-seller during Cyber Monday 2019• Developed and direct Customer Service Area, reducing number of complaints from 1.5% to 0.2%• Supervised logistics and operations for the assigned clients in the FMCG area, transferring stocks between warehouses.• Worked with key account managers of Reckitt, Kimberly Clark, Danone, among others for demand and volume forecasting, stock management… Show more • Planned and executed 10+ ecommerce launching strategies, making one Kimberly Clark’s product top-seller during Cyber Monday 2019• Developed and direct Customer Service Area, reducing number of complaints from 1.5% to 0.2%• Supervised logistics and operations for the assigned clients in the FMCG area, transferring stocks between warehouses.• Worked with key account managers of Reckitt, Kimberly Clark, Danone, among others for demand and volume forecasting, stock management, promotional and pricing strategies.• Coordinated and executed the migration to Odoo, a new ERP for the company• Forecasted sales for special campaigns and managed stocks and logistics• Created and updated online product listings in Mercado Libre and owned websites in Magento, Odoo, VTEX, WooCommerce, Salesforce and Shopify. Show less
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Social Media DirectorDmfusion.Com Nov 2016 - May 2018Buenos Aires, Provincia De Buenos Aires, Argentina• Led weekly staff meetings of 8-people team, using Asana to focus on deadlines and objectives• Supervised Community Management, Performance, Design and Customer Service areas, enhancing communication flow• Directed and monitored brands’ content plans and campaigns regarding planification, ideation and execution• Assisted in reengineering processes, which increased resources from 9 to 20 employees -
Senior Community ManagerDmfusion.Com Mar 2016 - Nov 2016Argentina• Professionalized and improved reports sent to more than 10 clients by including measurable information• Managed the content for the 2 biggest clients: Budweiser Argentina and Havanna, improving the communication flow and achieving clients’ brand communication objectives.• Exploited digital communication, significantly increasing follower base and response to promotional events by major brands• Developed the social ads strategy (Facebook and Instagram) for specific campaigns and… Show more • Professionalized and improved reports sent to more than 10 clients by including measurable information• Managed the content for the 2 biggest clients: Budweiser Argentina and Havanna, improving the communication flow and achieving clients’ brand communication objectives.• Exploited digital communication, significantly increasing follower base and response to promotional events by major brands• Developed the social ads strategy (Facebook and Instagram) for specific campaigns and always-on campaigns Show less
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Community ManagerBrandigital Sep 2015 - Mar 2016Buenos Aires, Provincia De Buenos Aires, Argentina• Managed social media content and launched Toyota’s Instagram, achieving 10K followers in one month• Fully analyzed online banking platform of major bank, helping place platform among the 3 best in Argentina
Patricio Veloso Zapata Skills
Patricio Veloso Zapata Education Details
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Instituto Santa Brígida8
Frequently Asked Questions about Patricio Veloso Zapata
What company does Patricio Veloso Zapata work for?
Patricio Veloso Zapata works for Cosmic
What is Patricio Veloso Zapata's role at the current company?
Patricio Veloso Zapata's current role is Ecommerce Specialist at Cosmic (Roca Group) | Ecommerce & Content Management | Digital Marketing & Business Analysis | MBA Esade.
What is Patricio Veloso Zapata's email address?
Patricio Veloso Zapata's email address is pa****@****ail.com
What schools did Patricio Veloso Zapata attend?
Patricio Veloso Zapata attended Esade, Universidad Austral, Buenos Aires, Bachillerato Internacional, Instituto Santa Brígida.
What are some of Patricio Veloso Zapata's interests?
Patricio Veloso Zapata has interest in Fútbol, Social Services, Literatura, Children, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Comunicación, Boxeo.
What skills is Patricio Veloso Zapata known for?
Patricio Veloso Zapata has skills like Microsoft Word, Microsoft Powerpoint, Photoshop, Comunicaciones De Marketing, Redes Sociales, Marketing Communications, Powerpoint, Comunicaciones Empresariales, Twitter, Facebook, Adobe Indesign, Microsoft Excel.
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