Patrick Aboud Email & Phone Number

Montreal, Canada Area

Montreal, Quebec, Canada

Montreal, Canada Area

• Responsible for representing Rustica Foods' product lines for both the Retail and Foodservice markets in North America and Mexico.
• Work closely with both new and existing customers to promote the Rustica Foods Brand of products and development of Private-Label brands.
• Negotiate and secure National Contract Agreements & Programs for Retail and Foodservice Accounts.
• Maintain and grow long established business relationships in both the Retail & Foodservice categories.
• Work hand-in-hand with our product development team to ensure proper product sampling and testing of new products for our customers.
• Plan, organize and attend Trade Shows to promote Rustica Foods' product line.

Worked closely with both new and existing customers to promote the DaVinci Brand of products and development of Private-Label brands. Developed both retail and foodservice accounts, negotiated contracts and programs. Work hand-in-hand with our product development team to ensure proper product sampling and testing of new products for our customers..

Montreal

• Timely follow-up on Leads provided by TradeInsight Marketing Team in order to generate new opportunities in CPG Industry (Emphasis on Natural and Organic Market).
• Determine and assess the client’s business challenges with their current TPM solution.
• Explain how our SaaS based TPM solution could be a better vehicle for them to more effectively manage and analyze their trade sales promotions, deductions and also improve promotion and spend efficiencies. Perform ROI.
• Use of SalesForce to track and manage sales leads, as well as daily tasks calendar.
• Set up discovery discussions calls with prospective clients in order to secure demo presentation for Regional Sales Manager. Achievements: Steady growth in establishing demos for Regional Sales Manager in order to.

Montreal

Sales Executive

Lachine, Quebec

• Maintain and develop both new and existing Foodservice and Retail accounts.
• Introduce and present products to new accounts.
• Visit new end user accounts such as; Restaurants, Institutional Cafeteria’s and Manufacturers of prepared meals to promote product line.
• Work with ACCPAC Accounting system to monitor ordering, inventory and sales history on current customer base.

Montreal, Canada Area

• Responsible for the representation of Da Vinci’s product lines for the Retail Market in Canada. Chains include Sobeys, CO-OP, Wal-Mart (Canada & Mexico), Overwaitea, Wegmans (USA).
• Negotiate and secure National Contract Agreements for Sobeys.
• Enhance relationships with existing clients and also generate new business development in both Retail and Foodservice markets. Foodservice market includes Sysco, GFS, Tannis, Aramark, McGill University, Cineplex Odeon.
• Work closely with R&D and our customer’s product developers to create new products that will reach market in both Retail and Food Service.
• Plan, organize and attend Trade Shows to promote product line. SIAL Canada, Private Label Manufacturers Association (PLMA), Canadian Restaurant & Foodservice Association (CRFA) are some of the shows I prepared for.
• Organize new Food Service strategy and product catalog to re-establish the company’s position for that category in the current market place.

• Responsible for Sales representation of Nestle’s product lines for the Greater Montreal Area in Foodservice market. (Restaurants, Hotels, Distributors...).
• Mandated to enhance relationships with existing clients and increasing overall client base by 45%.
• Planned and attended trade shows to promote product line.
• Introduced and proposed new marketing approaches oriented to grow sales for both distributors and their client base. POS methodologies, presentation tools, etc.
• Recognized for timely and efficient follow up, excellent customer service abilities and for an out of the box thinker.

Political Sciences

Activities and Societies: Concordia Football Team Alumni

Dec, Social Sciences

Activities and Societies: Vanier Football Team Alumni

High School Diploma (Des), General Studies