Chief Financial Officer
CurrentDeveloped the financial reporting and accounting functions within the company. Managed banking and other vendor relationships and outside partnerships. Created policies and procedures for the finance and HR departments. Reviewed all legal contracts and provided strategic analysis of business opportunities. Developed annual operating plan, and associated short-term forecasts, establishing performance benchmarks and success factors critical to plan achievement. Evaluated effectiveness of marketing programs, initial pricing and promotional discounting. Responsible for the development of growth planning, including pricing, competitive analysis and market development.