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Consumer marketing leader with 12+ years of experience in leading and building performance marketing teams, using quantitative and qualitative insights to find and create winning solutions for consumer technology companies.I leverage strong customer intuition, analytical rigor, and leadership to support my team in thinking about the entire customer journey to drive customer value and business results.Specialties: performance marketing, analytics, digital marketing, talent development, e-commerce and DTC strategy, attribution, funnel measurement and optimization, creative development, marketplace strategy.
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Director, Growth ProductWhoopBoston, Ma, Us -
Director, GrowthWhoop Dec 2023 - PresentBoston, Ma, Us
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Crm & ProductAnyquestion (Acquired By Whoop) Apr 2023 - Dec 2023*Lead CRM & Product Initiatives using data-backed insights to find pockets of growth*Empowered team to lead with data when making decisions* Spearheaded "sharing" initiatives, a key driver of the growth cycle
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Vp, Head Of MarketingLantern Aug 2022 - Feb 2023Boston, Us* Head of Lantern marketing, leading team on all acquisition, retention, and marketing analytics initiatives.* Lead analytic-heavy initiatives to unlock growth, leading to 15% lift in conversion rate & 75% reduction in CAC* Captured over 50% of cannabis delivery market in Boston despite regulatory and entrenched player headwinds -
Director, Acquisition And Retention MarketingLantern May 2020 - Aug 2022Boston, Us
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Product Manager, Analytics & MarketingDevoted Health Aug 2019 - May 2020Waltham, Ma, Us* Became a PM to expand skillset * Create and manage performance marketing and sales technology roadmap by identifying opportunities through data analytics and stakeholder collaboration.* Partner with data scientists and software engineers to release features on time and within budgets using Agile methodology.* Key collaborator in overall performance marketing strategy, leveraging prior experience and current technology roadmap insight. -
Director Of Marketing, Product & AnalyticsFollain May 2018 - Jul 2019San Francisco, California, Us* Oversaw customer retention and email marketing team. Defined KPIs, drove strategy, roadmap and implemented initiatives to reach repeat revenue and email marketing goals.* Drove analytics roadmap, identifying gaps in the consumer funnel.* Drove product roadmap by identifying key customer behaviors that predict high LTV. Developed and released programs to encourage these behaviors, such as new site experiences, promotional strategies, and email campaigns.* Shifted acquisition strategy by Identifying how acquisition strategies led to differing customer LTVs, -
Associate Director Of MarketingWayfair Mar 2018 - May 2018Boston, Ma, Us• Drove strategy and roadmap for Joss & Main, AllModern, Birch Lane and Perigold email programs, overseeing team of 7• Used data analytics matched with passion for understanding customer behavior to develop and implement strategies that activated current subscribers, re-engaged lapsed subscribers, and retained current customers.• Defined KPIs and created unique measurement approach to measure email performance, adopted across all email marketing teams. -
Sr. Manager, Lifestyle Brands Email MarketingWayfair Mar 2016 - Feb 2018Boston, Ma, Us• Manage and optimize email marketing campaigns for Lifestyle Brands (Joss & Main, AllModern, Birch Lane, and DwellStudio) at Wayfair, overseeing team of 4• Led cross-functional teams that developed novel email concepts, state-of-the-art personalization and targeting capabilities, leading to fundamental shifts in understanding of customer preferences. Email learnings implemented on-site and in marketing channels to further drive customer engagement.
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Manager, Birch Lane And Dwellstudio Online MarketingWayfair Mar 2014 - Feb 2016Boston, Ma, Us
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Sr. Business Analyst, Social AdvertisingWayfair Mar 2013 - Feb 2014Boston, Ma, Us
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Business Analyst, Social AdvertisingWayfair Jul 2011 - Feb 2013Boston, Ma, Us
Patrick Baker Education Details
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University Of California, BerkeleyEconomics
Frequently Asked Questions about Patrick Baker
What company does Patrick Baker work for?
Patrick Baker works for Whoop
What is Patrick Baker's role at the current company?
Patrick Baker's current role is Director, Growth Product.
What is Patrick Baker's email address?
Patrick Baker's email address is pb****@****air.com
What is Patrick Baker's direct phone number?
Patrick Baker's direct phone number is +161788*****
What schools did Patrick Baker attend?
Patrick Baker attended University Of California, Berkeley.
Who are Patrick Baker's colleagues?
Patrick Baker's colleagues are Marilyn Bynum, José Adolfo Morales González, Misha Macy, Anna K., Miguel Sosa, Conner Mccraw, Ms, Cep, Chase Mccann.
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