Patrick Bardinet De Horna Email & Phone Number

Madrid, Community Of Madrid, Spain

• Led the development and launch of different stretch innovations at a Regional level for the Strategic International Brands of Pernod Ricard such as Absolut Vodka, Beefeater, Ballantine’s, Havana club, Jameson… Reporting to the EMEA LATAM Innovation Director and Brands Management committees.• Developed a new strategic brand architecture range for the Absolut brand (nº1 premium Vodka worldwide) together with its first new flavor Absolut Nights SMOKY PIÑA launched in Mexico achieving distribution and 1st year volumes & value sales objectives (+12k9lcs sales in the first 6 months).• Developed 3Y innovation strategic regional expansion plan.• Led a cross functional team of 15 experts across Markets companies and Brand Companies.• Led and managed agencies across the whole NPD process - consumer research agencies, design agencies, Aroma houses,...

Madrid, Community Of Madrid, Spain

•Led international consumer research across 10 countries for Lillet, Ballatine’s Light, Beefearter Light, Absolut and Havana Club.• Assessed regional expansion for Lillet.• Led and managed agencies across the whole NPD process - consumer research agencies, design agencies, Aroma houses,...• Participated in the creation of the new NPD stage gate process implemented across our Market Companies and Brand Companies worldwide.

Madrid, Community Of Madrid, Spain

New business models marketing and product manager.• Led PlanPlanner, internal Pernod Ricard experiences and ticketing startup, Marketing team(4pax) reporting to the Spanish Head of Innovation and Marketing Director. Achieved more than 100K tickets experiences sold in our platform in 1Y.• Created specific Experiences for our spirits brands such as Ballantine´s, Jameson, Seagrams, …• Created and identified new opportunities for events/experiences co-creation and sponsorship for the Pernod Ricard Brands increasing their revenue, exposure and sellout.• Established key KPIs for continuous follow up and analysis to report to TOP management across the business• Led the technological development of the platform and consumer usability and experience - New features, user flow understanding, CMS,...• Digital Marketing and Growth strategy development and implementation.• Grew Online community to more than 10k (+110%) followers in IG managing Marketing, content, SEM, SEO, Influencer Marketing in 11 months• FB and googles ads strategy: campaigns definition, analysis and optimisation.• Led the customer support team to provide excellent customer satisfaction 24/7.• Assessed and Mentored startups within the spirits and drinks industries creating different pilots with Lightcube and Bat2Go, …

Madrid

Worldwide

SHPACK Share Pic & Pack is the ultimate travel photo-sharing experience.SHPACK is a travel photo-sharing app, powered by our automatic sharing technology, that solves the photo-sharing problem when traveling and creates a unique travel experience. We have developed a technology that shares automatically and instantly all the photos (HD) you and your friends, traveling with you, take on a private SHPACK journey. It enables travelers to always get all the photos from their journeys and create the full story of their adventures without requiring their proactivity. By solving the travel photo-sharing problem, we are able to create the most advanced travel experience.Developed and launched SHPACK APP, a disruptive photo sharing app that solved the photo-sharing headache for travelers creating a whole new travel experience reaching +1200 users and +200k photos shared within the app.• Developed and executed marketing campaing in FB and Google ads for quick user acquisition.• Fully designed all the APP UX/UI - Leading the team of 2 developers to deliver a simple and easy to use app.• Content and social Media Manager - Managed instagram account, created content strategy, ...• Tools and software: - Design: Sketch, Final Cut PRO X, InVision, Zeplin, Canva.... - Communication and Agile: Slack, Trello, Mailchimp, forms, typeform - APP development: Taiga, Basecamp, GitLab, twilio• Management of both Apple Appstore and Google Play Store from app submission, validation, publication and management of new releases. ASO strategy to increase app visibility and acquisition on both the apps marketplaces charge of Product, Marketing• Active part of the Startup Ecosystem of Madrid - GOOGLE Campus of Madrid, Tetuan Valley, ...

Paris/Palencia

PMO Modifications Pilot• Project management for the automotive industry at Renault, working between Paris and Palencia - being part of the industrialization team for the new Renault MEGANE 4. • Responsible of the management, control and follow up of the late modifications of the car during the industrialization phase. Following the modification from its detection until its implementation into the final assembled vehicle +3000 modifications during the whole process.• Reporting directly to the vehicle project manager, worked in close cooperation with production, engineering, logistics, procurement, quality and suppliers.

Evaluation of driver models for left-turn-across path maneuversThe thesis work:The focus is the implement a driver behavior model for the left-turning driver in a left-turn-across-path/opposite direction scenario. The model will include two parts, a control model and a decision model (go/no-go) and optimization will be based on data collected from Field Operational Tests and test track studies. Data is already available. That is, the focus is on driver’s decision to turn left before or after an oncoming vehicle in a left-turn-across-path/opposite-direction scenario, but also to perform the turn in a realistic manner. The model will be implemented in Matlab/Simulink. A minor validation will be included, using a separate validation dataset.

Project Managment internship. Client communication

Reino Unido

Industrial Engineer, Industrial Engineering

Bachelor Of Engineering (Beng), Ingeniería Industrial

Undergraduate Student, Mechanical Engineering

Tv Startup School, Entrepreneurial And Small Business Operations

Tetuan Valley is the first non-for-profit pre-accelerator program in Europe. Our goal is to promote local Entrepreneurship and regional.

Akademia Business Project

Akademia Business Project is a course for companies, business associations and other entities. We seek participants with inquiring minds.

Baccalaureat, Scientific