Patrick Bernard Email & Phone Number

Belux

Manager in the execution of the sales strategy per channel and segment according to brand ambitions.Leading people that will be in charge of executing tade communication and customer engagement strategy by developing the appropriate activation and training tools for the trade.

Benelux

Elaborate Customer engagement strategy that will ensure optimal and effective level of advocacy. Develop retailers activations and trade marketing activities within BeNeLux markets, to brief and work closely with communication agency and internal teams to deliver brand activities to the markets. Establish reporting and evaluation process of all activities.

Brussels And South Of Belgium

Develop, manage and train retail development representative to ensure market share growth in their region, coach and support the team on the field in order to make their customer real advocate of Imperial tobacco and its brands.

Brussels + South Belgium

Manage and animate a field sales team, translate the brand strategies in trade marketing and sales objectives. Defines cycle and annual objectives in order to achieve company targets.

South Belgium

Certify the growth of the sales volumes, market share and distribution, implement trade marketing strategies in the independent and centralized univers.