Patrick Bernardo Email & Phone Number

Madison, WI, US

Oak Brook, IL

Responsible for four independent departments, overseeing 40+ staff, 7 profit centers and $14,000,000 in annual sales.Highest contribution margins of the 6 Brand Directors at Cygnus, at 37.9%.One of the top 2 performers within my Brand Manager peer group.Successful integration of interactive staff with established print Group, realizing a combined platform.

Group Publisher – Law Enforcement GroupWorked with Publishers and editors in establishing the trade magazine sales, content and client prospect lists.Responsible for P&L of entire Group and a staff of 22 employees. This Group is consistently one of the very highest performers, year in and year out.Successfully blended two competitive sales and editorial.

Publisher – Law Enforcement TechnologyNamed Publisher at age 27, youngest in the history of Cygnus Business Media.Oversaw entire franchise operation, from sales and editorial to circulation, finance and production.Led #3 industry publication to the #1 market share position, where it still resides.Led the sales team in personal sales of over $1,000,000.

As an independent ad sales representative for 3M, handled 5 business to business periodicals simultaneously for Cygnus Business Media.Recognized as a self-starting professional, subsequently invited to join Cygnus as a captive employee.

Pollution EngineeringEscalated Pollution Engineering display advertisement into new sections of the publication.Launched a Literature Showcase special section in each issue and realized a net gain of $32,000 each issue. Broadened active client base considerably. Exceeded annual sales projections by 35%.Assisted in the development of marketing and.

Assisted in the launch of Campus Scene Magazine. Built new and preserved established client relationships through close attention to customer needs, evaluation of their changing needs, and by working with all company departments to ensure success for the client.Assisted in the development of marketing and advertising programs and promotional materials.

Classic Productions Advertising & DesignWhile a full-time college student, managed two products designed to capture area college market; the Student/Faculty Discount Card and the UNI Direct Mail Driver. Annual sales of $58,000.Developed and managed a distribution network of 5 student employees.Dealt directly with area printers to proof ad copy and layout.

Bachelor'S Degree, Liberal Arts

Owner/Operator of Classic Productions Advertising and Design, while attending college full time.

Education record