Patrick Boehler

Patrick Boehler Email and Phone Number

Directeur Général - Managing Director @ Cermix Suisse
Lausanne, VD, CH
Patrick Boehler's Location
Lausanne, Vaud, Switzerland, Switzerland
Patrick Boehler's Contact Details

Patrick Boehler work email

Patrick Boehler personal email

n/a
About Patrick Boehler

Directeur Général de Cermix en Suisse, j'ai pu démontrer par mon parcours professionnel mes capacités d'entrepreneur, mes facultés d'adaptation et mes compétences en marketing, vente, finance et gestion des ressources humaines.Doté d'un très bon relationnel et d'une écoute actif, je m'intègre facilement dans de nouveaux environnements et au sein des équipes. J'insuffle une bonne dose de créativité et je dessine aisément une vision ambitieuse et commune qui emmène toute une organisation vers un objectifs bien défini. Managing Director of Cermix in Switzerland, I was able to demonstrate through my professional career my entrepreneurial skills, my adaptability and my skills in marketing, sales, finance and human resources management.With a very good relationship and an active listening, I integrate easily into new environments and within teams. I inject a good dose of creativity and I easily draw an ambitious and common vision that takes an entire organization towards a well-defined objectives

Patrick Boehler's Current Company Details
Cermix Suisse

Cermix Suisse

View
Directeur Général - Managing Director
Lausanne, VD, CH
Website:
cermix.ch
Employees:
17
Patrick Boehler Work Experience Details
  • Cermix Suisse
    Directeur Général - Managing Director
    Cermix Suisse
    Lausanne, Vd, Ch
  • Cermix
    Directeur Général - Managing Director
    Cermix Sep 2019 - Present
    Switzerland
  • Cermix
    Directeur Marketing, Produit & Quality Management
    Cermix Jan 2019 - Dec 2019
    Switzerland
  • Cermix
    Responsable Marketing And Business Development
    Cermix Nov 2016 - Jan 2019
    Geneva Area, Switzerland
  • Bcv
    Director Marketing
    Bcv Oct 2012 - Mar 2016
    Lausanne Area, Switzerland
    Key responsibilities:- Segmentation and value propositions management- Product management (new launch, pricing, portfolio management)- Consumer insight studies and Market researches- Competition tracking and Business intelligence- Events organisation- Sponsoring partnerships negotiation and management- Advertising campaigns development and deployment (ATL, TV and Digital)- Digital marketing- Agency relationships management- Multidisciplinary team coaching… Show more Key responsibilities:- Segmentation and value propositions management- Product management (new launch, pricing, portfolio management)- Consumer insight studies and Market researches- Competition tracking and Business intelligence- Events organisation- Sponsoring partnerships negotiation and management- Advertising campaigns development and deployment (ATL, TV and Digital)- Digital marketing- Agency relationships management- Multidisciplinary team coaching & management- Joint responsibility for P&L Show less
  • Bcv
    Head Of Marketing Retail Banking
    Bcv Jul 2007 - Sep 2012
    Lausanne Area, Switzerland
    Key responsibilities:- Competition and consumer behavior evolution tracking- Product management (new launch, pricing, portfolio management)- Marketing annual plan elaboration and deployment- Marketing & Commercial activities proposition, implementation and results monitoring- Commercial leads generating tool deployment using CRM data- Facebook platform development and implementation- Team coaching & management- Joint responsibility for P&L
  • Philip Morris International
    International Head Of Sales Development
    Philip Morris International Apr 2003 - Jun 2007
    Key responsibilities:- Actively contribute to define and implement the worldwide brand visibility at POS strategy- Provide a complete POS Material portfolio of solutions- Shopper insight studies implementation and innovative methodologies development- Competition and shopper behavior evolution tracking- Trade Marketing learning center development and animation (workshops, trainings, Best practices sharing)- Provide guidance and support to the sales leaders in all key… Show more Key responsibilities:- Actively contribute to define and implement the worldwide brand visibility at POS strategy- Provide a complete POS Material portfolio of solutions- Shopper insight studies implementation and innovative methodologies development- Competition and shopper behavior evolution tracking- Trade Marketing learning center development and animation (workshops, trainings, Best practices sharing)- Provide guidance and support to the sales leaders in all key international markets- Team coaching & management Show less
  • Philip Morris International
    Brand Manager Philip Morris Switzerland
    Philip Morris International Nov 2000 - Mar 2003
    Lausanne Area, Switzerland
    Key responsibilities:- Philip Morris brand repositioning (incl. new product offering, refined packaging and new communication)- Work closely with the international marketing brand group to support other markets in the world to implement a similar repositioning- Select a new advertising agency and build up a professional relationship- Collect and analyze date to evaluate potential for new product launches- Elaborate the annual marketing and media plans for the brand-… Show more Key responsibilities:- Philip Morris brand repositioning (incl. new product offering, refined packaging and new communication)- Work closely with the international marketing brand group to support other markets in the world to implement a similar repositioning- Select a new advertising agency and build up a professional relationship- Collect and analyze date to evaluate potential for new product launches- Elaborate the annual marketing and media plans for the brand- Coordinate marketing activities implementation, including advertising, sponsoring, direct mailing and promotions Show less
  • Philip Morris International
    Product Manager Marlboro Switzerland
    Philip Morris International Sep 1999 - Oct 2000
    Lausanne Area, Switzerland
    Key responsibilities:- Plan and implement the yearly Marlboro marketing & media plan. Monitor the impact for the brand of all activities amongst the target audience.- Ensure the day-to-day activities to develop the brand awareness and preference: market analysis, new product launches, adjustments in the product portfolio, set up of promotions, collaboration with the agency and briefing of sales force team.- Supervise and coordinate with the event team the brand presence during… Show more Key responsibilities:- Plan and implement the yearly Marlboro marketing & media plan. Monitor the impact for the brand of all activities amongst the target audience.- Ensure the day-to-day activities to develop the brand awareness and preference: market analysis, new product launches, adjustments in the product portfolio, set up of promotions, collaboration with the agency and briefing of sales force team.- Supervise and coordinate with the event team the brand presence during major sponsored events Show less
  • Philip Morris International
    Trade & Key Accounts Development Manager
    Philip Morris International Oct 1996 - Aug 1999
    Lausanne Area, Switzerland
    Key responsibilities:- Develop trade programs/contracts aimed to help retailers to develop their tobacco category business, ensuring constant availability and best visibility for our brands at Point of Sales.- Create a monthly-published magazine to enhance tobacco category’s understanding amongst retailers and distributors- Coordinate with Key accounts, Sales management & Brand marketing the development and briefing of the monthly sales force national activity plan.
  • Philip Morris International
    Sales & Marketing Trainee
    Philip Morris International Oct 1994 - Sep 1996
    Zürich Area, Switzerland
    Key responsibilities:- Sales representative in downtown Zurich, ensuring product distribution, promotion placement and product merchandising
  • Procter & Gamble
    Planning & Reporting Executive Emea
    Procter & Gamble Jan 1993 - Sep 1994
    Geneva Area, Switzerland
    Key responsibilities:- Assistant financial analyst responsible for other US territories & French DOM-TOM and consolidation of monthly financial reports across the entire MEAGE region

Patrick Boehler Skills

Marketing Strategy Strategy Management Market Research Marketing Product Management Business Strategy Market Analysis Segmentation Brand Management Fmcg Sales Marketing Communications Advertising Competitive Analysis Project Management Digital Marketing Sponsorship Crm Banking Customer Relationship Management Contract Negotiation Budget Management Consumer Insight Business Planning Event Management

Patrick Boehler Education Details

Frequently Asked Questions about Patrick Boehler

What company does Patrick Boehler work for?

Patrick Boehler works for Cermix Suisse

What is Patrick Boehler's role at the current company?

Patrick Boehler's current role is Directeur Général - Managing Director.

What is Patrick Boehler's email address?

Patrick Boehler's email address is patrick.boehler@bcv.ch

What schools did Patrick Boehler attend?

Patrick Boehler attended University Of Geneva.

What skills is Patrick Boehler known for?

Patrick Boehler has skills like Marketing Strategy, Strategy, Management, Market Research, Marketing, Product Management, Business Strategy, Market Analysis, Segmentation, Brand Management, Fmcg, Sales.

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