Patrick Boehler Email & Phone Number

Lausanne, Vd, Ch

Switzerland

Switzerland

Geneva Area, Switzerland

Lausanne Area, Switzerland

Key responsibilities:- Segmentation and value propositions management- Product management (new launch, pricing, portfolio management)- Consumer insight studies and Market researches- Competition tracking and Business intelligence- Events organisation- Sponsoring partnerships negotiation and management- Advertising campaigns development and deployment (ATL, TV and Digital)- Digital marketing- Agency relationships management- Multidisciplinary team coaching… Show more Key responsibilities:- Segmentation and value propositions management- Product management (new launch, pricing, portfolio management)- Consumer insight studies and Market researches- Competition tracking and Business intelligence- Events organisation- Sponsoring partnerships negotiation and management- Advertising campaigns development and deployment (ATL, TV and Digital)- Digital marketing- Agency relationships management- Multidisciplinary team coaching & management- Joint responsibility for P&L Show less

Lausanne Area, Switzerland

Key responsibilities:- Competition and consumer behavior evolution tracking- Product management (new launch, pricing, portfolio management)- Marketing annual plan elaboration and deployment- Marketing & Commercial activities proposition, implementation and results monitoring- Commercial leads generating tool deployment using CRM data- Facebook platform development and implementation- Team coaching & management- Joint responsibility for P&L

Key responsibilities:- Actively contribute to define and implement the worldwide brand visibility at POS strategy- Provide a complete POS Material portfolio of solutions- Shopper insight studies implementation and innovative methodologies development- Competition and shopper behavior evolution tracking- Trade Marketing learning center development and animation (workshops, trainings, Best practices sharing)- Provide guidance and support to the sales leaders in all key… Show more Key responsibilities:- Actively contribute to define and implement the worldwide brand visibility at POS strategy- Provide a complete POS Material portfolio of solutions- Shopper insight studies implementation and innovative methodologies development- Competition and shopper behavior evolution tracking- Trade Marketing learning center development and animation (workshops, trainings, Best practices sharing)- Provide guidance and support to the sales leaders in all key international markets- Team coaching & management Show less

Lausanne Area, Switzerland

Key responsibilities:- Philip Morris brand repositioning (incl. new product offering, refined packaging and new communication)- Work closely with the international marketing brand group to support other markets in the world to implement a similar repositioning- Select a new advertising agency and build up a professional relationship- Collect and analyze date to evaluate potential for new product launches- Elaborate the annual marketing and media plans for the brand-… Show more Key responsibilities:- Philip Morris brand repositioning (incl. new product offering, refined packaging and new communication)- Work closely with the international marketing brand group to support other markets in the world to implement a similar repositioning- Select a new advertising agency and build up a professional relationship- Collect and analyze date to evaluate potential for new product launches- Elaborate the annual marketing and media plans for the brand- Coordinate marketing activities implementation, including advertising, sponsoring, direct mailing and promotions Show less

Lausanne Area, Switzerland

Key responsibilities:- Plan and implement the yearly Marlboro marketing & media plan. Monitor the impact for the brand of all activities amongst the target audience.- Ensure the day-to-day activities to develop the brand awareness and preference: market analysis, new product launches, adjustments in the product portfolio, set up of promotions, collaboration with the agency and briefing of sales force team.- Supervise and coordinate with the event team the brand presence during… Show more Key responsibilities:- Plan and implement the yearly Marlboro marketing & media plan. Monitor the impact for the brand of all activities amongst the target audience.- Ensure the day-to-day activities to develop the brand awareness and preference: market analysis, new product launches, adjustments in the product portfolio, set up of promotions, collaboration with the agency and briefing of sales force team.- Supervise and coordinate with the event team the brand presence during major sponsored events Show less

Lausanne Area, Switzerland

Key responsibilities:- Develop trade programs/contracts aimed to help retailers to develop their tobacco category business, ensuring constant availability and best visibility for our brands at Point of Sales.- Create a monthly-published magazine to enhance tobacco category’s understanding amongst retailers and distributors- Coordinate with Key accounts, Sales management & Brand marketing the development and briefing of the monthly sales force national activity plan.

Zürich Area, Switzerland

Key responsibilities:- Sales representative in downtown Zurich, ensuring product distribution, promotion placement and product merchandising

Geneva Area, Switzerland

Key responsibilities:- Assistant financial analyst responsible for other US territories & French DOM-TOM and consolidation of monthly financial reports across the entire MEAGE region