In charge of CANAL+ Business. The B2B segment of CANAL+ International in subsaharian countries. Almost 50 people in Paris and Africa (25 countries)

In charge of Africa Area (13 subsidiaries + 8 Affiliate countries)My current role consist in :- Defining and carrying loyalty policy in coordination with upper management and subsidiaries- Leading and monitoring actions to improve customer base consumption - Monitoring and managing of multichannel marketing campaigns (Call center, TV Pop Up, SMS, Email) - based on analytical tools to improve efficiency and profitability- Participating in cross functional projects linked to the customers consumption- Driving penetration of innovative payments platforms (Mobile payments, EVoucher etc…)- Coordinating and implementing promotional offers (Prospects/Active and inactive customers)

As a member of the ivorian subsidiary Executive Commitee, my roles and responsibilities were to :- Build customer retention and loyalty - Increase Pay TV users- Implement and promote payment platforms- Optimize the Average Revenue Per User

Implementation of the operational marketing plan to :- Increase customers usages and turnover- Stimulate inactive customers

Support in designing, implementing and monitoring offers. Especially on Young, Young active and Low value Segments.

Support in implementing and monitoring Value Added Services (Mobile Money, CRTB, IVR, WAP, WEB, Chat SMS, MMS etc...)