Patrick Brady Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Management of multi-channel media plans - Liaising between internal stakeholders, clients, and partners to set expectations and benchmarks to ensure a successful campaign delivery - Managing the creation and delivery of custom content - Budget management and financial reconciliation - Using market research, industry databases, and insights from partners to advise Google’s competitive strategy in the Australian market.

Sydney, New South Wales, Australia

- Campaign planning, activation, launch, optimisations and reporting for client portfolio- Liaising with media publishers within broadcast, digital, radio and OOH- Creative assets management- Monitoring and regulating campaign budgets - Market analysis’, competitor analysis’ and prospective client analysis’ using AQX Fusion (ADEX software)

Sydney, New South Wales, Australia

- Proactively creating and taking new advertising opportunities and publisher/industry insights to market.- Managing insights decks, strategy decks and sales collateral used for client presentations, internal strategies & insights- Running weekly campaign progress reports and end of campaign reports, advertiser reports, sales rep reports and so on in ‘DoubleClick for Publisher’ in order to analyse performances on campaigns and specific ads- Creating Insertion Orders in DoubleClick for Publisher on sold advertising campaigns- Liaise with clients on creative assets to be used for advertising campaigns, ensuring they are received on time and fit spec requirements

Sydney, New South Wales, Australia

- Managing SBS digital data and statistics using Adobe Analytics and Oztam software program ‘Nielsen’- Creating PowerPoint decks used for client presentations, internal strategies & insight- Creating and nurturing audience segments on ad server ‘DoubleClick for Publisher‘ through tracking user behaviour via live data collector ‘CXense’- Assisting SBS Media sales team via providing data and statistics that displays where, when and how clients can reach their target markets on SBS- Creating digital media/sponsorship packages for the SBS Media sales team to take to market- Monitoring digital impression availabilities across all sections of SBS.com.au and SBS On Demand through DoubleClick for Publisher- Creating proposals and insertion orders for digital advertising campaigns in ‘DoubleClick for Publisher’ and ‘Digital Sales Manager’- Monetising videos on the official SBS YouTube channel- Mapping SBS On Demand content to DoubleClick for Publisher- Running ‘end of campaign’ reports, ‘advertiser’ reports, ‘sales rep’ reports and so on in ‘DoubleClick for Publisher’ in order to analyze performances on campaigns and specific ads- Assisting with the SBS Media sales team keeping up to date with digital processes and tools as well as passing on updates and new information relevant to them- Liaising with clients on campaign creative assets to be used for advertising campaigns, ensuring they are received on time and fit scale requirements- Managing SBS electronic newsletter sponsorships (eDM’s), website takeovers and event/program sponsorships- Producing client reports regarding impression bookings and spend- Reporting on digital revenue and top spending clients via reporting software program ‘Cognos’- Identifying content Tx dates, post Tx availability on demand and advertising rights status via software program ‘Pilat’