Content Strategist, Ecosystem Partnerships
Charleston, Sc, Us
• Planned, researched, wrote and edited marketing collateral and sales support content for Benefitfocus and 30+ Ecosystem partners, including employee benefits giants like Allstate, Aflac, WageWorks and more• Crafted dynamic messaging across a broad spectrum of media–including print collateral, blogs, web copy, social media, webinars, presentations, events, podcasts and more–driving traffic and catalyzing sales• Developed partner marketing and communications strategy, collaborating with all levels of marketing, sales and creative staff to complete deliverables under tight deadlines• Created sales enablement resources to train sales team on our partnerships and their offerings with a focus on "Challenger" messaging