The Merck Marketing teams are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. A key member of the Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand. Working closely with internal and… Show more The Merck Marketing teams are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. A key member of the Digital Engagement Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand. Working closely with internal and external stakeholders (third-party channel vendors) and agency media partners to communicate the engagement strategy, build media/activation plans and ensure proper implementation. Owns media plan and optimizations. In addition to setting digital activation strategy, working with marketing brand teams to understand their higher-level objectives and key results on a quarterly basis and build and/or optimize engagement plans to best meet brand marketing goals. Owning measurement plan, Works with internal partners in the identification of proper KPIs, and the digital engagement measurement strategy & plan. Delivering the analytics necessary to deliver on the plan, this individual is responsible to either work directly within systems/tools to pull or analyze the data or work with support groups to have those reports and insights provided. Performs in-depth analyses of customer level engagement and other data sets across several channels to discover insights and make recommendations and decisions about channel and tactical choices, both in-flight and for next campaign. Communicates the engagement analytics & measurement plan to ensure that assets, partners, and systems are in place upstream in order deliver the necessary data to measure plan. Participates in the Architect Chapter and “Community of Practice” to share learnings and best practices. Identifies opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform. Show less

• Developing media strategies, managing budgets, media planning, and buying. • Implementing strategies to optimize media performance across multiple channels to ensure the achievement of business goals. • Buying and negotiating traditional and digital media.• Account management- presenting new ideas, media plans, and strategies.• Social and Search campaign management including SEO and Google Analytics.• Media research, reporting, and analytics. (Kantar, SQUAD… Show more • Developing media strategies, managing budgets, media planning, and buying. • Implementing strategies to optimize media performance across multiple channels to ensure the achievement of business goals. • Buying and negotiating traditional and digital media.• Account management- presenting new ideas, media plans, and strategies.• Social and Search campaign management including SEO and Google Analytics.• Media research, reporting, and analytics. (Kantar, SQUAD, DCM, etc.)• Communicating monthly media reports including performance metrics and data analytics to client contacts and management.• Budget management and allocation across multiple channels. • Managing and trafficking creative to media vendors. Show less

Scheduling and managing radio and television advertisements nationwide. Carrying out media plans developed by Radiate Media to strategically place audio and video advertisements assuring the client reaches the correct demographic. Created new methods to enhance the process in which we manage our weekly inventory.

Supervisor of talent and production staff. Continued responsibilities in content management, quality assurance, production support, and television production in the Philadelphia area. Assisted with the development of software and tested web based data management systems used for traffic information gathering. Acted as first point of contact for technical support for all traffic editors and traffic producers. Trained employees how to use our web based data management system nationwide