Patrick Byerly Email & Phone Number

London, England, United Kingdom

Dallas, Texas, United States

Evaluate strategic initiatives and perform financial analysis that result in providing recommendations that will increase efficiencies, improve budget oversight, reduction of operational expense initiatives, and recommend standard operating procedures. Evaluate staff performances and responsibilities to ensure company is positioned with qualified talent to.

United States

• Responsible for all operational aspects as well the financial performance for over 20 events around the world and leading over 30 employees and numerous third-party vendors. Provided leadership and oversight of key.
• Created and executed large… Show more Responsible for all operational aspects as well the financial performance for over 20 events around the world and leading over 30 employees and numerous third-party vendors..
• Created and executed large events with over 20,000 participants as well as intimate B-2-B events
• Implemented strategic operation efficiencies that provided a reduction of over $500,000 in yearly operational expenditures while improving execution and the overall event experience
• Improved the financial performance/gross profit of the event portfolio by 10% by reducing the operational expenses by negotiating new agreements and contracts
• Evaluated staff and contractor performances and responsibilities to ensure the company was positioned with qualified talent to properly execute “best in class” and safe events Show less

Greater San Diego Area

• Responsible for driving growth, strategy and planning for the company’s flagship Rock ‘n’ Roll Marathon Series operating in over 30 markets across North America, Europe and Asia.Key Accomplishements
• Developed and implemented a new strategic event tier system that properly allocated expenditures which significantly reduced operating expenses year over year
• Responsible for launching the Rock ‘n’ Roll Marathon Series in China by leading all government and agency negotiations… Show more Responsible for driving growth, strategy and planning for the company’s flagship Rock.
• Responsible for launching the Rock ‘n’ Roll Marathon Series in China by leading all government and agency negotiations Show less

Dallas/Fort Worth Area

• Directed the business and operations of the Dallas Marathon and providing the overall leadership and direction of the organization, associated events and programs. Key Accomplishments:
• Negotiated and secured BMW North America as the new title partner with a 4-year contract
• Due to cost saving initiatives and negotiations of contracts, the organization had a net profit increase of 476% from the approved budget in 2014 which was the first full year as president
• Created an… Show more Directed the business and operations of the Dallas Marathon and providing the overall leadership and direction of the organization, associated events and programs. Key Accomplishments:
• Created an Elite Ambassador program with Meb Keflezighi, Deena Kastor and Ryan Hall
• Launched in 2015 the RUN DALLAS Race Series, which is a year-round running series in partnership with the Dallas Cowboys, Dallas Stars, FC Dallas, Texas Rangers and Dallas Mavericks Show less

Greater Los Angeles Area

• Lead business units representing; corporate partnerships, registration revenue, marketing, broadcast media, syndicated television distribution, social media, public relations, merchandise and licensing. Key.
• Created and implemented the 3-year organizational strategic business plan which resulted in profitability for the first time under the current owner
• Created an extensive national advertising and grassroots marketing plan as well as a strategic… Show more Lead business units representing; corporate partnerships, registration revenue, marketing, broadcast media.
• Created an extensive national advertising and grassroots marketing plan as well as a strategic registration plan that resulted in the race selling out for only the second time in event history
• Increased corporate revenue by 70% year over year by securing ASICS as the new title sponsor as well as the addition of 4 new corporate partners, new broadcast terms and additional licensee agreements Show less

Greater New York City Area

• Developed new marketing initiatives and activation's that resulted in providing added value to the existing partnerships and NYRR. Oversaw 65 corporate partnerships for the New York City Marathon and over twenty other.
• Developed and implemented Subway’s activation for the ING New York City Marathon which was recognized as the 2010 Sponsor of the Year by the Sports Business Journal
• Played instrumental role in the 2010 ING New… Show more Developed new marketing initiatives and activation's that resulted in providing added value to the existing partnerships and NYRR. Oversaw 65 corporate.
• Played instrumental role in the 2010 ING New York City Marathon being awarded the Sports Event of the Year by Sports Business Journal
• Developed a more efficient and effective Strategic Partnership department by creating a new organization reporting structure by better aligning employee strengths with job functions Show less

Greater Nashville Area, TN

• Oversaw all events, sponsorship's, promotions, and corporate relations for ten markets. Established and achieved annual budget, account and market share objectives. Performed leadership and management functions such as.
• Analyzed competition and consumer trends to create a marketing and event strategy which made Southwest Airlines number one in the state of Florida
• Grew Orlando market share by over 45% to become number one airline in the market
• Led the Southeast Regional Marketing Team of twelve which increased brand awareness and revenue by 35% annually Show less