Data-Driven Director of Demand Generation & Marketing OperationsAs a demand gen leader, my focus is always on optimizing the efficiency of our entire Go-To-Market strategy, not just pumping up vanity marketing metrics that don’t actually contribute to closed-won deals. My strategy involves a multi-channel mix of organic, paid, and high-quality content, leveraged on the proper channels where buyers are hanging out, combined with a hybrid attribution model to align marketing initiatives with company revenue objectives, enhancing visibility, focused demand generation, and customer acquisition for sustained growth.By focusing on these areas, we can ensure that our marketing efforts are not just about generating leads but about contributing meaningfully to the company's overall revenue growth. This holistic approach supports long-term business success and aligns marketing initiatives with broader business goals.Key Skills:-Demand Generation (Demand Creation and Demand Capture) -Marketing Automation (HubSpot, Marketo, Pardot)-CRM Implementation and Optimization (Salesforce)-Data Analytics and Full Business Reporting-Hybrid Marketing Attribution (Self Reported + Software Based)-Lead Scoring and Nurturing-Account-Based Marketing (ABM)-SEO and SEM Strategy-Multi-Channel Campaign Management-Budget Management and Optimization