As the Director of Data Strategy & Insights at CarTrawler, I lead a high-performing team of analysts, data scientists, and data engineers who have won multiple awards for their analytics products and services.My mission is to introduce better use of data in decision-making, better measurement of outcomes, smarter calculation of ROI/EBITDA, and better education in the data profession. I have extensive expertise in marketing ROI, economic analysis, brand valuation, consumer research, segmentation, forecasting, visualization, and big data applications. I have also successfully built and led data teams across various industries and markets, such as CarTrawler, Vodafone, Channel 4, McKinsey, and Accenture. I am always eager to learn new techniques and tackle new problems. I lectured in industrial economics and statistics at university level. I have worked on high-stakes turnarounds for PE clients. I am a certified strategist by Section4 and a fellow of the Analytics Institute of Ireland.
Aristeros
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FounderAristeros Nov 2018 - PresentLondon, United KingdomDelivering analytics projects for private sector as independent contractor while developing standards-compliant (GDPR, HIPPA, etc.) analytical service for use in Public Health sector.
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Director Of Data Strategy & InsightsCartrawler Mar 2019 - Nov 2024County Dublin, IrelandI led the Insights and Data Strategy functions at CarTrawler. (Analytics Employer of the Year 2022 and Analytics Team of the Year 2021). Personally, I was inducted as a fellow of the Analytics Institute of Ireland in 2020. Our team has delivered a wide slate of analytics products within CarTrawler. We partnered with colleagues in other functions to deliver analytics that enable very visible improvements in SORT/Recommendations, Car Pricing, Insurance Pricing, Claims Cost management, Fraud risk detection, Demand quality assessment and Customer Satisfaction (CSAT/NPS) We also manage one of Europe's most advanced data warehouses using Snowflake and Airflow. And we have built a scaleable MLOps environment on AWS (custom, not Sagemaker) to deliver python models directly to production. We call it ACDC. We also have a large automated reporting pipeline delivering Tableau performance and financial dashboards internally and externally. We're working on a web-analytics product based on SnowPlow and we have a full MVT testing discipline for A/B (and full multivariate) testing. ...and still more innovations in R&D phases. I was promoted from "Head Of" to Director in September 2021.But who is CarTrawler? Well... from our website ...CarTrawler is the world’s leading B2B travel technology platform providing multimodal transport solutions to almost one billion passengers annually. If you have ever booked a flight online, and then seen the option to book a rental car or transfer, that was probably us. -
Head Of Big Data Analytics, European HubVodafone Apr 2017 - Oct 2018County Dublin, IrelandBuilt and led a group of talented data scientists and data engineers across six Vodafone Europe markets. Led Vodafone Group team to help our colleagues in those markets find opportunities to serve customers better, increase satisfaction, NPS and retention, and match customers to new products that generate both higher EBITDA and increased brand equity. -
Global Head Of Data And Marketing ScienceAdded Value May 2016 - Mar 2017London, United Kingdom -
Lead Data ScientistChannel 4 Nov 2014 - May 2016London, United KingdomLed the Big Data analytics team leveraging petabytes of data on the Hadoop stack to provide actionable insights and revenue. -
ExpertMckinsey & Company Oct 2009 - Sep 2014Management Consulting, Due Diligence, Analytics, Innovation/Change Programs. -
Senior ManagerAccenture Marketing Sciences Sep 2007 - Mar 2009Developing and managing Marketing Optimisation Models -
Senior ManagerAccenture 2007 - Mar 2009Managed MROI and MMM engagements across EMEA - large exposure to France and South Africa -
Global Director Marketing ScienceEuro Rscg Nov 2005 - Aug 2007Global Director of Quantitative Research - across the EuroRSCG network. Located in NY HQ. Proprietary Prosumer Research. New Business, Marketing Mix Models and ROMI, Quantitative Copytesting, Tracking Studies, Profiling and segmentation. -
Svp Strategic AnalysisHill Holliday Apr 2005 - Oct 2005marketing analytics and market research on Liberty Mutual, EMC, confidential Boston-based bank. New Business Development including pitches -
Senior AnalystForrester Research Sep 1999 - Aug 2001Senior Analyst in Technographics. Syndicated tracking of technology trends using nationally projectable samples. Covered consumer technology vertical (devices, phones, PDA's, PC's, Internet use, consumer telecom, software, ...) Clients included IBM, CISCO, HP, ATT, Motorola, Toshiba, Matsushita, Sony, Samsung, LG.... and investment banking/VC analysts. Developed (surprisingly accurate :-) ) models to project usage and penetration of consumer technologies 5 years out.Founding Analyst Business Technographics. Clients included IBM, CISCO, HP, Siemens, Nokia, BAAN, Peoplesoft....Developed research program to replicate Consumer Technographic's methodology for B2B technology adoption. Consulted and presented at conferences both in NA and globally. -
Planner: Marketing ScienceMccann Erickson Mar 1996 - Mar 1998Strategic Planner in Marketing Science Role: Accounts included USAirways, Nestle, Chase, Reckitt & Coleman -
Associate Planning Director (O&Ibm)Ogilvy & Mather 1997 - 1998Global research on the IBM and Tivoli brands. Concept testing on IBM DB2 and other portfolio brands. Advertising testing and tracking on Tivoli.
Patrick Callinan Education Details
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Economics (Abd) -
Hamilton High School, BandonLeaving Certificate
Frequently Asked Questions about Patrick Callinan
What company does Patrick Callinan work for?
Patrick Callinan works for Aristeros
What is Patrick Callinan's role at the current company?
Patrick Callinan's current role is CDO @ Aristeros | Fellow of the Analytics Institute of Ireland.
What schools did Patrick Callinan attend?
Patrick Callinan attended University Of Limerick, Hamilton High School, Bandon.
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Pat Callinan
Dublin
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