I started my career working in the digital startup space, applying that experience to the co-founding of international basketball print and digital brand, Dime Magazine. Along the way, with my Dime Magazine partners, we co-founded 94x50, a boutique marketing and events agency with a client portfolio that included Nike, Adidas, Converse, Red Bull, Complex, ESPN, and the NBA. Dime Magazine was acquired by Uproxx Media in 2015. I was recruited by global footwear brand New Balance to build and lead a digital marketing department with the goal of evolving the century-old company into a digital-first organization with its own content creation and distribution capabilities. After four years as head of digital marketing, I shifted to directing all of New Balance's global consumer marketing and athlete activation, leading an international collection of teams responsible for the brand's multi-billion dollar business in the lifestyle, running, soccer, tennis, and baseball categories. Part of the journey was leading the strategy and process behind New Balance's highly successful entry into the global basketball category, overseeing the official launch in 2019. During my time at New Balance I was a key lead in the recruiting, signing and marketing of such premier athletes as Kawhi Leonard, Raheem Sterling, Coco Gauff, Sadio Mane, Francisco Lindor, and Sydney McLaughlin, as well as key lifestyle ambassadors Jaden Smith and Jack Harlow. In September of 2021, I joined Tom Brady's Web3/NFT tech startup, Autograph, as Chief Marketing Officer. I led our growing marketing, communications and community departments as well as our digital creative studio, all with the goal of bringing the power of Autograph's offering to the mainstream audience. The power of Web3 / NFT technology will fundamentally change what it means to be a fan of sports, music, movies, art and more. In March of 2024, I became President of Klutch Athletics, an athlete-first sportswear brand founded by Rich Paul and co-authored by New Balance. Klutch's products and brand are built to serve every stage of the athlete's journey through a higher standard of performance, innovation and style in everything we create, both on and off the field of play. Along the my journey, I was honored to be selected as one of Brand Innovators' "40 Under 40" nominees, have served on advisory boards for Brand Innovators, BI Labs, and MITX, and have appeared as a keynote speaker at multiple conferences for The Ad Club, MITX and more.