Patrick Cassidy Email & Phone Number

Boston, Ma, Us

Klutch Athletics is an athlete-first sportswear brand founded by Rich Paul and co-authored by New Balance. Our products and brand are built to serve every stage of the athlete's journey through a higher standard of performance, innovation and style in everything we create, both on and off the field of play.

Boston, Ma, Us

Building the next generation of consumer brands.

Santa Monica, Ca, Us

Autograph is a Web3 / NFT brand that brings together iconic names in sports, entertainment and culture to create unique digital collections and experiences for fans around the world.I oversee our growing marketing, communications and community departments as well as our digital creative studio, all with the goal of bringing the power of Autograph's offering to the mainstream audience. The power of Web3 / NFT technology will fundamentally change what it means to be a fan of sports, music, movies, art and more. Autograph can be the author of that future. In the first year+ of Autograph, I have played a key leadership role in::: The strategy, creative and marketing execution behind the launch (and sell out) of digital collectible drops from sports & entertainment icons like Tom Brady, Tiger Woods, Naomi Osaka, Tony Hawk, Rafael Nadal, the Indy 500, The Weeknd, and more. :: Directed the launch of Autograph's "Signature Experience" with Tom Brady - a first-of-its-kind product that transforms the traditional one-way exchange between talent and fans that rewards those fans with unprecedented access, content and experiences.:: Led the creation of broadcast, digital and OOH campaigns with Tom Brady, Wayne Gretzky, Rafael Nadal, Devin Booker, Coco Gauff, Sabrina Ionescu, and Justin Herbert.:: Produced "Get Minted," Autograph's first owned audio/visual podcast. Hosted by rising NBA star Tyrese Haliburton, "Get Minted" serves as an entry point for a mainstream audience into the world of Web3. Season 1's guest lineup includes Tony Hawk, Eva Longoria, 3LAU, and Dixie and Charli D'Amelio.:: Oversaw a re-brand designed to establish Autograph as the company introducing the mainstream world to the benefits of Web3 fandom.

Brighton, Ma, Us

:: Lead all global brand marketing and demand creation efforts across running, lifestyle, basketball, soccer, baseball, tennis, and more. :: Created “We Got Now,” New Balance’s 2020 year-long global brand campaign, starring Kawhi Leonard (NBA), Coco Gauff (Tennis), Sadio Mane (Global Football) and Sydney McLaughlin (Track & Field). :: Developed and directed New Balance's strategy, entry and long-term growth in the global basketball category, inclusive of marketing, communications, athlete selection and activation, product launches and cultural collaborations. :: Oversee New Balance's marketing evolution in global football / soccer, inclusive of strategy, communications, athlete and club activation, club kit and key product launches.:: Manage New Balance's global lifestyle marketing team to drive the brand's largest worldwide business via product storytelling, athlete and influencer activation, and key collaborations (KITH, Aime Leon Dore, Casablanca, Concepts, and more).:: Lead brand's global running athlete, product and event marketing for key consumer sets (Tier 0 Runner), technology platforms, and activation of major New Balance-sponsored events such as the New York City Marathon, Brooklyn Half Marathon and London Marathon.:: Oversee international team of 40+ associates and portfolio of agency and creative partners in the implementation of strategy across sport verticals, athlete marketing and management, and key team and event partnerships (NYRR, Boston Celtics, Boston Red Sox, New York Mets, and the English Cricket Board).

Brighton, Ma, Us

:: Led global brand marketing for New Balance's youngest consumer target, the "Game Changer" (14-24 years old):: Developed long-term global basketball identity, sports marketing, retail, and launch strategy for New Balance's 2019 re-entry into the category. :: Collaborate with Sports Marketing counterparts to identify, recruit, and sign athletes for New Balance Basketball, Soccer / Football, and Baseball, such as Kawhi Leonard (basketball), Sadio Mane (Soccer), Sydney McLaughlin (Track & Field), and Francisco Lindor (Baseball). :: Lead international team of reports in the implementation of marketing strategy across sport verticals, athlete marketing and management, and key team partnerships (Boston Celtics, Liverpool FC, FC Porto, Boston Red Sox, New York Mets, English Cricket Board). :: Maximize investment in sports marketing athlete and team assets through content, retail, and media partnership opportunities.:: Identify and build multi-year partnerships with influential media entities to introduce the New Balance brand, its athletes, and products to new audiences globally in non-traditional, disruptive ways. :: Drive sport-specific performance footwear and apparel sales through New Balance DTC avenues and key channel partners like Dick's Sporting Goods, Foot Locker, JD Sports, DTLR, Sport Chek, and Pro Direct.

Brighton, Ma, Us

:: Directed New Balance's global digital brand marketing and social media strategy. After taking over New Balance's primary social platforms, the brand saw significant increases in engagement, community size, and commerce, with the brand's global social communities growing by more tha 5 million members through 2016. :: Developed New Balance's digital brand content strategy for deployment across the U.S. and international markets in an effort to build global brand culture and form long-lasting bonds with our consumers worldwide. :: Managed "always on"​ content development and brand storytelling for global campaigns down to local market-relevant initiatives based on New Balance athletes, events, products, and brand concepts.:: Worked collaboratively with global business unit leaders to support brand and category marketing initiatives and create engaging content. :: Worked in tandem with the brand's digital and creative agencies; lead the search process for new region-specific agencies in global markets.

:: Co-founder of international basketball publication, Dime Magazine.:: Content Development + Production: Led diverse team of editors, writers, photographers, designers, and videographers for print (Dime Magazine) and web (Dimemag.com, HouseOfHighlights.com, HighSchoolHoop.com and music discovery site TheEngineFace.com).:: Digital & Social Marketing: Director of strategic content-driven digital / social marketing solutions for Dime Magazine and partner brands (Nike, Red Bull, Levi’s, ESPN, Skullcandy).:: Integrated Marketing: Managed partnership with Complex Media Network to conceive and execute digital / social / print / event sales and marketing programs for advertisers (Mountain Dew, Bud Light, Nike, Reebok). :: Retail Product Launches (NBA, Converse, adidas, Levi’s, Mitchell & Ness). :: Event Production & Execution (275 events for clients including Red Bull, Converse, Brooklyn Nets):: Advertising Design: Led production of national digital and print ad campaigns for ESPN, Foot Locker, Burger King, adidas, Converse, and the NBA. :: Appeared on ESPN’s “Outside the Lines,” “ESPN Hollywood” and “MSG Profiles” and can currently be heard as a regular guest on several radio shows nationwide.:: Author of 30 cover stories for Dime Magazine.:: Sold Dime Magazine, 2013.Specialties: Digital Marketing / social media and marketing / Brand development / event production + management / content development / interactive marketing / web development / advertising design / grassroots marketing / viral marketing / project management / product launches / strategic planningCreator of Dime Magazine’s social media network, including Dime’s YouTube channel, Twitter, Facebook, and eblast newsletter service.

Philadelphia, Pa, Us

Bachelor Of Science, English And Political Science

Education record