Operational Excellence:Oversee day-to-day operations of retail stores, ensuring a positive and consistent customer experience.Implement efficient store layouts and merchandising strategies to maximize sales and customer satisfaction.Monitor and manage inventory levels, minimizing stockouts and overstock situations.Implement inventory management systems to track and forecast product demand, reducing excess inventory and associated costs.Recruit, train, and supervise retail staff, fostering a customer-centric and performance-driven culture.Develop and implement training programs to enhance product knowledge, sales skills, and customer service.Develop and manage budgets for retail operations.Implement and uphold high standards of customer service, resolving customer issues promptly and ensuring customer satisfaction.Gather customer feedback and utilize it to make data-driven improvements in service and operations.Marketing Strategies and Campaigns:Conduct market research to identify consumer trends, competitor strategies, and opportunities for growth.Develop and maintain a strong and distinctive brand image, ensuring consistency across all marketing channels and create compelling brand messaging and visuals.Plan and execute promotional campaigns to drive traffic, increase sales, and enhance brand visibility.Collaborate with vendors and partners for co-branded promotions and cross-marketing opportunities.Develop and manage customer loyalty programs to retain and reward repeat customers.Analyze the effectiveness of loyalty programs and make data-driven adjustments as needed.Key Performance Indicators (KPIs) and Reporting:Establish and monitor key performance indicators for both retail operations and marketing efforts.Prepare and present comprehensive reports to senior management, summarizing key findings, achievements, and challenges.Proactively identify potential risks to retail operations and marketing initiatives.

Plan and execute marketing campaign, advertising and public relation materials , also responsible for in-store/event visual merchandising, in-store promotion, social media, sponsorship and KOLs product seeding/ sponsorship.Responsibilities:•Planning, organizing, implementing and monitoring shop activation, advertising activities, marketing campaign, functions or event and review the effectiveness of promotion for improvement to achieve company objectives.•Responsible for creating and delivering impactful brand campaign to drive awareness and articulate ideas, as well as transform them into strong communication message to drive maximum business of the company.•Drafting brand aligned copy, write up and copywriting for collaterals like social media, website, press kits, press release, brand, product and etc.•Liaison & work closely with advertising agency, media , mall landlords ad supplier to ensure successful running of the marketing activities and shop activities and implemented within stipulated deadline to drive consumer’s awareness.•Work closely with potential partners on joint promotion or marketing tie-ups like fitness club, hotel, sports club, magazine, bank, insurance company and etc.•Inform inter departmental personnel on promotional activities via standard procedures outlines and to ensure the smoothly execution of the campaign.•Tabulate and update the administration report like result tracking on shop activities, A&P expenses incurred, competitor report and etc.•Planning ad hoc activities •Responsible for the preparation and executive of the company’s advertising & promotion annual plan & budget.•To plan and ensure smooth implementation of all marketing, advertising & promotion programmes/activities.•To budget programmes/activities and work within approved limits.

Responsible :•Providing leadship in market analysis and development/execution of strategies and action plan in delivering top line goals.•Responsible for the execution of milestone accomplishments, PR achievements as well as progress against strategies to grow company branding.•Handle all marketing communication, public relation, social media and branding related activities.•Conceptualize, develop and execution of creative and strategic plans for above and below the line marketing initiatives to enchance brand awareness, increase customer traffic and maximise top line sales.•Manages all press relations and acts as a liaison with all media.•Manage and tracks marketing budget, reporting and communicating on budget deliverables•Drive social media presence and digital marketing on key brands.•Identify new opportunities to strategize sound branding and build market perception.

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; implementing change.

Handle and monitor the modern trade sales activities To provide feedback on market information to superior and to service assigned hypermarkets and supermarkets.To monitor and ensure all the outstanding bills are collected on time.To analyse and monitor performance of salesman and credit worthiness of customer.To propose and monitor work improvement To recommend suitable solutions to solve customers' complaint and to develop customer relationship.To market company's product in designated areas and to develop new outlets and expand area sales volume.