Co-Founder And Chief Marketing Officer
Current• Growing FightCamp through Paid Social, SEM, Influencer, TV advertising, Podcast and Content Marketing. • Maintaining all analytics and budget for new user acquisition. • Growing and managing the marketing team.• Manage the marketing budget of $5MM+ monthly spend.• In charge of marketing strategy and direction.• Built our customer attribution model and framework.• Launched the first retail location (Marketing, construction and events) • Built the website business logic + dashboards.• Grew the Paid Social accounts to $300k monthly spend before building the team.• Ran initiatives to improve the depth and quality of user data to make actionable marketing insights.• Ran continuous surveys to understand the needs of our users, how to best speak to them and to identify new customer archetypes.