I’m fortunate to have experienced a varied career within marketing, with my last formal role in healthcare as Chief Marketing Officer for Wellbeing Software and most recent role also in healthcare as Fractional Chief Marketing Officer for EIDO Healthcare. I have experience across numerous sectors with a variety of organisations, from blue-chip to SME, and both client-side and agency. My focus throughout has been to deliver strategic, creative, and tactical marketing outcomes achieving stated objectives, which has included developing new brands and repositioning established brands to generate sales growth plus new opportunities. What sets my apart is having strengths in understanding the detail, doing the research, and a mix of critical and lateral thinking skills and idea/opportunity creation then creating innovative but deliverable solutions.Operating at senior leadership level I also enjoy working as part of a team and have been instrumental in delivering complex campaigns and strategies. Leveraging that accumulation of strengths, expertise and experience, I have exited full-time employment and now operate as a consultant, providing targeted expertise and specialist marketing support as required.My key services include: ► Merger Rebrand: Building on original branding and customer awareness, successfully integrating multiple stand-alone company brands into 1 distinctive new and dynamic brand. ► PE Company Sale: Supports growth and business sale strategies through building brand credibility and value. At Wellbeing Software created new brand which over a 2-year period contributed to a Private Equity sale at c50% higher than minimum objective set.► Brand revival: Breathes life into brands through conducting thorough and creative research into the history/heritage, staff motivation, customer loyalty and story of the product to create a brand which connects with customer emotions allowing for building of a tribal following. ► New Brand Creation: Creates distinctive brand identities that communicate on a multi-national basis. ► Creative Insight: Immerses self in company data and information to unearth, identify or help create the essence of the company and product and identify the nugget which will connect emotionally with customers. ► Market Share – creates market share for “faceless” processes through building relationship by both metaphorically and literally giving the brand not just a face, but a fun personality so as to clearly stand out from the crowd