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Conceptualize and lead execution of analytics practices and methodologies to provide advice & guidance backed by solid data.Accomplished executive with progressively responsible career impacting long- and short-term business and financial strategy development, planning, and execution. Leverage best practices in analytics and data management to build business intelligence solutions to measure key performance indicators, proactively identify risks, and evaluate new opportunities. Core competencies include:• Financial Performance Analysis• Cross-functional Team Leadership• C-level Advising & Influencing• Data-/Fact-based Decision Making• Long- & Short-term Business Strategy• Predictive Data Modeling & Analytics• Business Intelligence Reporting Solutions• Customer Acquisition & Retention• Market & Competitor/Product Analysis• Project & Initiative ManagementTechnical skills include:• Oracle Financial• SAP BusinessObjects Business Planning and Consolidation (BPC) • Microsoft SQL Server Management Studio (SSMS) • SAS Enterprise Miner• Tableau• Google AdWords, Analytics & Tag Manager • ElementOne
Holiday Inn Club Vacations
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Senior Director Insights, Analytics, And DataHoliday Inn Club Vacations Oct 2019 - PresentOrlando, Florida, Us -
Director Sales Strategy, Analytics And EnablementAdt Mar 2018 - Oct 2019Boca Raton, Florida, UsTransitioned to lead the sales analytics team, reporting directly to the Chief Growth Officer, to provide analytic insight to drive strategic decision making across our field, call center and dealer multi-channel sales teams.Managed a team that delivered intuitive, interactive, and drillable user dashboards and sales territory design.• Integrated and optimized diverse and disorganized data repositories to enable executive decision support• Partnered with executive stakeholders across the company to drive organizational change and defensible initiative prioritization• Pioneered the use of third party data appends to enrich predictive models to improve sales and customer churn models -
Director Finance And OperationsAdt Jan 2016 - Feb 2018Boca Raton, Florida, UsHired to build and lead a newly conceptualized department to activate analytics with the objective to maximize operating income and reduce financial/compliance exposure. Recruit and manage a 3 member team of senior data analysts specializing in business analysis, data science, and data visualization. Report directly to the CFO of the $3.0B residential business unit; interface with functional area vice presidents.• Designed and implemented a scalable reporting and analytic solution to measure, monitor and improve outcomes of an enterprise strategic priority to improve customer retention• Established a more refined and accurate approach to customer lifetime value which will drive ADT’s promotional offers and terms of sale to manage margin targets• Analytic lead supporting an enterprise-wide initiative to reduce customer first year churn. Delivered 900 bps of improvement worth $27M in cost savings annually. -
Executive Director Strategy, Planning And AnalyticsKaplan May 2011 - Jan 2016Fort Lauderdale, Fl, UsPromoted to provide executive-level leadership for strategic planning and analysis functions of Marketing & Sales and Student Lending businesses under Kaplan Higher Education & Professional Education GroupDirect 12-member organization of directors, managers, and staff specializing in financial planning & analysis, business analysis, data science, and operations management. Oversee development of financial planning/analysis, forecasting, and budgeting tools and methods to measure performance against business goals, identify opportunities for improvement, and proactively address risks. Manage vendor relationships. Report directly to the COO; interface with C-level executives and functional area vice presidents.• Drove measurable improvements to all facets of strategic planning, forecasting, and business intelligence to influence executive decision making with data-driven recommendations.• Implemented analytics and predictive modeling solutions to improve customer acquisition & retention, pricing & revenue management, and call center performance.• Impacted all aspects of marketing, including product marketing, digital marketing, segmentation, multi-channel marketing, and third-party lead generation.• Delivered lead scoring, suppression, and pricing solution for $70M portfolio and cross-channel marketing campaign optimization and analytics for a $40M cross-channel brand investment.• Internal business lead partnering with boutique analytics consultancy firm to drive, document, and assess the analytic/technology ecosystems, analytic process, organizational structure, and talent to build a world-class analytics function. -
Director Financial Planning And AnalysisKaplan Higher Education May 2009 - Jan 2011Fort Lauderdale, Florida, UsTransitioned to overseeing financial planning and analysis function for domestic United States Operations.Led goal-setting, executive reporting, and financial planning function for $2B for-profit higher education company serving 125K students nationwide. Performed financial modeling to analyze business opportunities and risks, competitive position, and other factors. Presented to board, executives, colleagues, and external stakeholders. • Managed forecasting and expense allocation process of $200M shared services group.• Established, implemented, and enforced best practices for cost/expense control across the organization. -
Director, Finance Planning And AnalysisKaplan International Colleges Sep 2008 - May 2009London, GbHeld responsibility for leading five business units in the UK and Ireland valued at $87.5M USD and driving international budgeting process.Collaborated with finance partners and directors across multiple institutions to ensure consistent approach to budget administration and performance management. Worked directly with President of International to garner home office support for budget initiatives.• Spearheaded development of strategic plan to expand online university model (Kaplan Open Learning) in partnership with University of Essex.• Prepared detailed business case and three-year plan to obtain board approval for “Kaplan European Business School” concept leveraging acquisition and organic growth strategies. -
Director Financial Planning And AnalysisKaplan University Mar 2005 - Aug 2008Chicago, Il, UsPromoted from manager to director working in partnership with the CFO.Managed annual budget process and quarterly management review process for all KU online operations. Prepared financial statements for online operations; conducted reviews with executive team.• Designed, created, and implemented budget and forecast models used across KU online operations.
Patrick Cheng Skills
Patrick Cheng Education Details
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Florida Atlantic University - College Of BusinessFinance And Management -
University Of MiamiBiomedical/Medical Engineering Studies
Frequently Asked Questions about Patrick Cheng
What company does Patrick Cheng work for?
Patrick Cheng works for Holiday Inn Club Vacations
What is Patrick Cheng's role at the current company?
Patrick Cheng's current role is Senior Director Insights, Analytics, and Data at Holiday Inn Club Vacations.
What is Patrick Cheng's email address?
Patrick Cheng's email address is pc****@****lub.com
What is Patrick Cheng's direct phone number?
Patrick Cheng's direct phone number is (954) 515*****
What schools did Patrick Cheng attend?
Patrick Cheng attended Florida Atlantic University - College Of Business, University Of Miami.
What skills is Patrick Cheng known for?
Patrick Cheng has skills like Strategic Planning, Data Analysis, Strategy, Leadership, Process Improvement, Management, Finance, Budgets, Business Analysis, Analysis, Staff Development, Analytics.
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