Patrick Cheng Email & Phone Number

Orlando, Florida, US

Boca Raton, Florida, US

• Transitioned to lead the sales analytics team, reporting directly to the Chief Growth Officer, to provide analytic insight to drive strategic decision making across our field, call center and dealer multi-channel sales.
• Integrated and optimized diverse and disorganized data repositories to enable executive decision support
• Partnered with executive stakeholders across the company to drive organizational change and defensible initiative prioritization
• Pioneered the use of third party data appends to enrich predictive models to improve sales and customer churn models

Boca Raton, Florida, US

• Hired to build and lead a newly conceptualized department to activate analytics with the objective to maximize operating income and reduce financial/compliance exposure. Recruit and manage a 3 member team of senior.
• Designed and implemented a scalable reporting and analytic solution to measure, monitor and improve outcomes of an enterprise strategic priority to improve customer retention
• Established a more refined and accurate approach to customer lifetime value which will drive ADT’s promotional offers and terms of sale to manage margin targets
• Analytic lead supporting an enterprise-wide initiative to reduce customer first year churn. Delivered 900 bps of improvement worth $27M in cost savings annually.

Fort Lauderdale, FL, US

• Promoted to provide executive-level leadership for strategic planning and analysis functions of Marketing & Sales and Student Lending businesses under Kaplan Higher Education & Professional Education GroupDirect.
• Drove measurable improvements to all facets of strategic planning, forecasting, and business intelligence to influence executive decision making with data-driven recommendations.
• Implemented analytics and predictive modeling solutions to improve customer acquisition & retention, pricing & revenue management, and call center performance.
• Impacted all aspects of marketing, including product marketing, digital marketing, segmentation, multi-channel marketing, and third-party lead generation.
• Delivered lead scoring, suppression, and pricing solution for $70M portfolio and cross-channel marketing campaign optimization and analytics for a $40M cross-channel brand investment.
• Internal business lead partnering with boutique analytics consultancy firm to drive, document, and assess the analytic/technology ecosystems, analytic process, organizational structure, and talent to build a.

Fort Lauderdale, Florida, US

• Transitioned to overseeing financial planning and analysis function for domestic United States Operations.Led goal-setting, executive reporting, and financial planning function for $2B for-profit higher education.
• Managed forecasting and expense allocation process of $200M shared services group.
• Established, implemented, and enforced best practices for cost/expense control across the organization.

London, GB

• Held responsibility for leading five business units in the UK and Ireland valued at $87.5M USD and driving international budgeting process.Collaborated with finance partners and directors across multiple institutions.
• Spearheaded development of strategic plan to expand online university model (Kaplan Open Learning) in partnership with University of Essex.
• Prepared detailed business case and three-year plan to obtain board approval for “Kaplan European Business School” concept leveraging acquisition and organic growth strategies.

Chicago, IL, US

• Promoted from manager to director working in partnership with the CFO.Managed annual budget process and quarterly management review process for all KU online operations. Prepared financial statements for online.
• Designed, created, and implemented budget and forecast models used across KU online operations.

Bachelors Of Business Administration In Finance And Management (Dual Major), Finance And Management

Biomedical/Medical Engineering Studies