Patrick Chenliadi Email & Phone Number

Tanah Abang, Jakarta, Indonesia

South Jakarta, Jakarta, Indonesia

Internally ABM acting Brand Manager, responsible to managing 3 category business units:-) Personal Care, Hair Care & Grooming, Perfume and Coffee Bean Products - 30 SKU all product categories (FMCG).-) Retail Barbershop (6 Branch Chief Barbershop).-) Retail FnB-Coffeeshop (3 Branch Chief Coffee & Roasters).Report directly to Owner as Chief Marketing Officer (CMO) also.Key Achievements:-) Took brand ownership and provide new vision and strategies for Chief Hair Caviar by executing a product value added/USP attributes campaign as the refreshment in new communication.-) Marketing initiatives to brand rejuvenation for 4oz pomade and caviar with P&P internal and appeal the masses objective strategies.-) Grew brand power index for chief as the top of mind modern-classic pomade.-) Became the top 3 brand on Tokopedia in male hair grooming category of products.-) Led and developed end-to-end (E2E) the 360 collaboration plan in various channels (ATL/BTL - offline & online) with Tokopedia, Evos E-sports, Gudang Garam, Erha Skincare, Disney, and Marvel.-) Crafted & built the brand propositions and crystallized consumer insights to be translated into the right communication with consumer-centric point of decision.-) Led the creative team (in-house & agency) digital marketing and e-comms to developed marketing strategies to boost brands awareness and consideration to forward customers purchase willingness & ensuring the objective communication/campaign framework for all channels.

Cengkareng, Jakarta, Indonesia

Brand handled : FulloKey Achievements: -Increase the market share in wafer stick industry to become the largest in Indonesia general trade market (Based on Nielsen report).- Successfully developed NPD and NPL for the longest wafer stick commercially in market. (Recognized by Museum Rekor Indonesia/MURI with 40cm).- Led the team with new positive source of managerial and projection for day-to-day team work efficiency.

Bandung, West Java, Indonesia

Bandung, West Java, Indonesia

Visitory Indonesia is a real time travel agent (tour guide) startup-based company in tourism/travel industry.

Jakarta, Indonesia

Jambi, Jambi, Indonesia

PT. Rudy Agung Agralaksana (RAAL) is one of the largest oil palm companies and plantations in Indonesia, and largest in Sumatera, Jambi.Internship Grade : A+

Bachelor Of Business Management & Administration - Bba, Business Management, Cum Laude

- Graduated with a cumlaude honors in an accelerated duration in 3.5 years - Received tuition scholarship with cumulative GPA 4.00 in 6th.

High School Diploma, General Studies

Activities and Societies: Bantara Pramuka Gugus Depan Soekarno-Hatta Provinsi Jambi (National Scout Movement)