Patrick Chiu Email & Phone Number

Hong Kong

Responsible for all sales distribution of Lenovo's consumer products in Hong Kong and Macau

Hong Kong

 Direct reporting to Chief Operating Officer of HTHK and leading a team of 7 staff to run and manage HTHK’s device business with a target of over HK$13 billion with over 100% achievement and a blended device profitability of 10%.  Mobile Device Business Department head to manage HTHK’s devices’ value chain management on three major areas: Device Value Proposition and Differentiation: Bundling of attractive and value-for-money premiums with the rollout of devices to compete against competition. Vendors Management: Vendors’ commercial terms negotiations and promotion supports acquisitions for demand creation and promotion programs. Planning and launching of technological advanced handsets to cater the advancement of network capabilities such as FDD/TDD LTE 3CC CA, VoWiFi. Bulk sales: Sales of HTHK’s ranged or non-ranged devices to 3rd party customers and traders with an annual sales target of HK$13 billion. Re-defined HTHK’s Go-To-Market (GTM) process and lead a GTM Committee with the participation of multiple departments including Acquisition Marketing, Retention Marketing, Products & Services, Marketing Communications, Retail, Corporate & Business Sales, Customer Services to define product-specific or campaign-specific Go-To-Market strategies and tactics to design value-added offers to differentiate against competition and ensure aligned marketing messages across multiple media platforms such as traditional media and social media, where consumers will also be offered with homogenous messages at retail.  Organized with selected vendors to run seasonal and tactical marketing campaigns including HTHK’s Christmas Promotion 2014, Valentine’s Day 2014, Mother and Father Days, Samsung Month, LG Month, iPhone 6S launch where innovative “Contract Extension” payment method for value-added premiums such as Drones, Beats Audio headsets was introduced and implemented to ease customers’ purchase decision.

Hong Kong

 Direct reporting to Chief Marketing Officer of CSL and leading a team of 10 staff  Manage CSL’s device business with a target of over HK$3.5 billion and a blended profitability of 10%. Device Business function head to manage CSL’s devices’ value chain management on three major areas: Device Management: Device ranging and product lifecycle management Vendors Management: Vendors’ commercial terms negotiations and promotion supports acquisitions for demand creation and promotion programs. Planning and launching of technological advanced handsets to cater the advancement of network capabilities such as LTE, VoLTE, LTE Advance, etc. Bulk sales: Sales of CSL’s ranged or non-ranged devices to 3rd party customers and traders with an annual sales target of HK$710 million. In charge of device RFI process to get forward looking device roadmaps from vendors for CSL’s device ranging process and device lifecycle management to focus on top selling devices and avoid cannibalization of devices due to the introduction of new devices into CSL’s portfolio. Spearheaded & organized vendors’ supports in form of free original branded accessories, tailor-made premiums funded by vendors, salesmen incentives, trade-in bonus, etc. to create differentiation and value propositions to CSL’s devices’ offerings to compete with other mobile operators and open market retailers. Launched promotions include Nokia Month in June, Summer Fun Fiesta in July to September, and Summer Trade-in program in September till present, Sony Ericsson & Samsung Months in October and November respectively that achieved 15 to 20% month-on-month device sales growth. Managing 3rd party customers & traders for CSL’s ranged and non-ranged devices. New rules such as deposits are introduced to customers to minimize CSL’s risks.

Macao

 Chief of the Macau distributorship of Sony Ericsson mobile telephony products as the Authorized Distributor and Authorized Customer Service Operator in Macau. Responsible for all aspects of the Macau distribution operations including Channel Development and Management, Marketing Communications, Retail Operations, Training & Development and Customer Services as well as the financial results of the Operation. Managing annual turnover at US$26 million for Year 2008.

Hong Kong

Beverley Pacific International Limited was the sole distributor of Sony Ericsson telephony products in Hong Kong Direct reporting to Chief Executive Officer of the Group and responsible for the operations of the Company to ensure the compliance of the value-added strategies and processes for the distribution of Sony Ericsson mobile telephony products. Defined development strategies for the Marketing Services Department, Business Development Department, Customer Services Department as well as Training & Development Department of Beverley Pacific International Limited and BPI (Macau) Limited in Macau and Guangzhou Bai Yu Telecommunication Trading Company Limited in Guangzhou, P. R. China of the BPI Group. Directly managed a 120-men Retail Operations Team where Sony Ericsson branded retail staff were dispatched to 100 retailers across Hong Kong to achieve “Shop-in-Shop” strategy. Meanwhile, managed a Sony Ericsson branded Flagship Shop located in Causeway Bay. Directly managed a 80-men Customer Services Team where Sony Ericsson Customer Services were provided to customers and consumers through Customer Services centers located in Wan Chai and Mong Kok as well as Customer Services Hotline.

Hong Kong

 Had overall responsibilities for strategizing and implementing AdSociety’s wireless advertising ventures across Asia’s dominant wireless markets, particularly in Japan, Korea and P. R. China & report into the CEO & President of the Company. Responsible for setting up a regional development strategy and plan in every country in the region to suit the development difference and regulatory requirements in each region.

Hong Kong

 Provision of account management and servicing to major cellular carrier accounts, Hutchison Telecommunications (HK) Ltd, Hong Kong Telecom, Telecom Services Ltd and all paging carrier accounts in Hong Kong for mobile phones, accessories and paging products. Definition of annual sales target and account plans for the accounts with Director of Sales and achieved market share and billing goals for the year of 1999-2000 on both cellular and paging perspectives.

Hong Kong

 Selection and recruitment of ICP, IAP and ASP for alliance with Motorola to serve the purpose of providing total solutions to WAP handset users. Implementation of “MyMotorola” concept in Hong Kong to achieve consumer personalization on WAP content and applications. Definition and realization of business model for the organization through different means including employment of e-commerce revenue sharing schemes with allied partners and the possibility of WAP advertising by partnering with major Internet advertising agency such as DoubleClick Asia. Provision of advice on WAP architecture, WML programming, e-commerce business showcases to allied partners or soon-to-be-allied parties. Collaboration with Product Marketing, Marketing Communications and Engineering counterpart to define consumer requirement and promotion of Motorola’s WAP handsets and wireless Internet solutions. Explore and develop new “vertical market” distribution channels for Motorola’s WAP handsets by combining WAP solutions with handsets to specific user groups, e.g. on-line brokerage firms’ stock trading solutions to their client bases.

Hong Kong

 Explored new applications aimed at slowing down the fierce decline of overall paging subscriber base and attract new endusers. Applications included “M-Zone” youngster-targeted services / applications and “City Super Pager” as a tool for loyalty program by City Super Mega Stores. Maintained a consistent overall market strategy, account planning and strategic planning for sales & marketing activities.