In this role, I grow revenues, share of wallet and competitiveness by advancing the relationships between Digital Media Services (DMS) and agency partners in the MENA region. I build and execute comprehensive plans to engage with agencies at both, a strategic and operational level. I shape go-to-market strategies, sales plans and product roadmaps by leveraging my strong business relationships and working closely with key agency stakeholders, clients and the programmatic desk to ensure that deal pacing and delivery positions align. In addition, I also: • Set annual growth and revenue targets per agency and maintain a continuous feedback loop with Sales Directors to ensure targets are tracked and met • Enable the leadership team to make informed decisions by issuing regular reports, inputs and insight on past financial performance, per agency and client along with tactical updates on industry trends and competitive landscape• Empower clients and agencies to gauge marketplace trends and developments by arranging educational sessions with Subject Matter Experts and industry specialists

Here, I increased visibility and uptake in the MENA region for the newly-launched 'Branded Content' offering by DMS. I reported directly to the Head of Industries and launched this new business vertical in the market as a 1-stop solution for personalized content for clients, eliminating the need for an external production house. While leading the content creation at the in-house DMS Studio for onward sales and distribution to various publishers, I also ensured optimal reach within the clients’ target demographic by deploying tactical branded content initiatives such as influencer marketing with bespoke messaging. I further grew the awareness of this offering by leveraging my personal and business networks.

While reporting directly to the COO, I drove the new business development for Arabian Media Services (AMS) – the official representative of all MBC Group media - and grew the brand portfolio for their 2 flagship channels - MBC Bollywood and MBC 2. Some of my accomplishments in this role are: • Strategized and launched the highly successful MBC Bollywood channel and implemented activation plans, such as road shows, to promote brand awareness• Formulated and executed effective sales strategies - Ad Sales strategy, benchmarking, special activations, sponsorships and brand integration • Framed the annual forecasting and consulted on marketing budgets for the channels and delivered incremental YOY growth • Realized media cost savings by negotiating and securing the best deals with MBUs (Media Buying Units) and clients. Established and grew impactful relationships with industry counterparts and clients, collaborating closely with agencies to meet commitments • Extended Ad Sales to Shahid – the world’s leading Arabic Video-on-Demand (VOD) digital platform by MBC • Held quarterly reviews with the COO - presented market trend analysis and marketing contingency plans and provided regular reporting to publishers

As Sales Manager, I handled the Ad Sales function for the MBC Group Media brand suite in the MENA region. I led a team of 3 traffic coordinators and ad sales teams developing sales and marketing strategies and media campaigns for clients and agencies – including execution. In this role, I reported to the Sales Director and laid out budgeting plans while assisting in strategizing a corporate culture change initiative and drafting and implementing CSR campaigns. Other achievements here include: • developing and executed media related advertisements and online campaigns targeting specific audiences through TV and other platforms • optimizing revenue realization and inventory planning by working together with traffic teams and collaborating with each brand to ensure campaign KPIs were met. I also measured and analyzed campaign and market performance against KPIs • identifying and bridging any communication gaps between Sales Director, Sales Teams, internal and external stakeholders

In this first role in the UAE market, I drove the new business development for the MBC Group Media network advertising sales and managed the Ad Sales for the MBC Group channels – MBC 2 (the #1 free-to-air movie channel in MENA), MBC Max and LBC Sat. I brought in an average 10% annual increase in ad sales revenue from 2009 onwards, exceeding the set revenue goals. I was responsible for liaising between media agencies & clients and advised agencies where required. I also undertook special executions such as, launching and running marketing campaigns and took the opportunity to establish and grow strong working relationships within the industry network.

I am an ATP-ranked tennis player - ranked as high as 500 in World Tennis rankings playing ATP tournaments around the world. My more relevant achievements in this field have been: • 1998 – 2006: Ranked Best Lebanese Tennis Player across all age groups • 1999 – 2017: Represented Lebanon in the Davis Cup for 15 years • 1999 – 2003: Captained the University of Mississippi Tennis Team (senior year)– ranked in the top 10 NCAA Division I Tennis across the U.S.A. and coached at Tennis Summer Camps teaching up to 100 children per week• 2005 - 2007: Provided tennis coaching up to 15 hours a week after working hours• 2008 – 2019: 7-time winner for the Choueiri Group at the Dubai Corporate Games