• Collaborate with stakeholders to develop and implement sales and marketing strategies, channel management, and pricing strategies for growth.• Provide data-driven insights for decision-making on channel partners, contractors, software, and critical areas.• Utilize resources and data to create strategic plans encompassing all business segments.• Enhance sales processes to align with goals and improve customer value and experience.• Foster key account relationships to boost satisfaction and revenue.• Apply professional sales techniques for successful negotiations.• Develop and maintain annual marketing plans with measurable initiatives.• Lead, train, and support associates following brand standards.• Create effective marketing campaigns and content for social media.

• Initiated and led LGH's inside sales group, managing a highly trained team of rental representatives supporting LGH's rental model throughout the US and Canada.• Teamed in the development of LGH's internal CRM for projects.• Responsible for training staff on products, safe use, and the physics behind LGH's fleet and rigging applications.• Worked closely with LGH's marketing department to ensure accuracy and value of content released on social media outlets. Approved and disapproved customer photos for congruence with safety protocols in support of marketing campaigns.• Represented LGH at various trade associations, including SC&RA, AC&RP, GSA, and ASME.• Led the Lift & Move USA event at LGH, hosting an awareness event for young people in the industry. Procured heavy equipment and operators for student learning stations, attracting approximately 600 high-school and technical trade school students.• Key speaker at the closing ceremonies of the 2017 DoD Warrior games in Chicago.• Initiated and teamed to procure LGH's GSA Advantage schedule, providing competitive pricing and services to the Federal government.• Key speaker at the 2018 SC&RA Crane and Rigging Workshop on maintaining standards and compliance in an age of cost control.• Co-speaker (with Brooks Nunley from Kennedy Wire Rope) at the 2022 SC&RA Crane and Rigging Workshop on shock loading as a relative term.• Conducted live Facebook and LinkedIn posts on various topics of safe rigging practices.

Through professional selling skills, successfully and enthusiastically promoted service offerings from Lifting Gear Hire. Increased rental revenues annually exceeding 390% total growth to $6.3MM from January 2005 thru July 2012. Prospected and incepted new territory, adding to extending budgeted areas, while increasing existing market share. Received and maintain riggers certifications and numerous safety seminars and manufacturers trainings.

Promoted, and negotiated commercial and industrial general and specialized waste hauling contracts. Successfully commanded 5% annually increases in overall annual revenues and service levels of accounts. Engaged in periodic collection of invoices and account retention.