Patrick Corrado Email & Phone Number

New York, New York

Greater New York City Area

• Manage risk and opportunities by modeling multiple business drivers: Program Ratings, Pricing, Inventory Allocation, Market Conditions, and Commercial Load.• Demonstrate expertise in key operational processes of a media business: Upfront Negotiation Strategies, Inventory Placement, Ratings Forecasting, Liability Management, and Maintenance of Pricing• Weekly analytical discussions with VP and SVP in preparation for weekly meeting with COO.

Greater New York City Area

● Build and maintain Rate Card for all Nickelodeon networks.● Analyze reporting metrics and determine Scatter strategies. ● Oversee all plan requests; Establish pricing and best course of action in collaboration with AE’s.● Train and manage sales planners on a day to day basis.

● Manage the placement of inventory in order to maximize ad space and revenue; manage quarterly post letters; maintain stewardship for over 50 accounts. ● Compose and maintain Broadcast Upfront, Calendar Upfront, and Scatter proposals; Responsible for over $40MM a year. ● Develop strong relationships with clients from top agencies such as Carat, Mediacom, Weiden & Kennedy, Active, Targetcast, and Mediastorm. ● Involved in all Scatter negotiations which has resulted in a 20% increase in yearly sales revenue for my desk; developed solutions to satisfy both client objectives and corporate revenue goals. ● Implement sponsorship/added value elements by working in conjunction with the marketing department; this includes a $2MM integration with Carrabbas.

● Able to work collaboratively with others and meet both team goals as well as overall ad sales goals. ● Demonstrated ability to meet client requirements and maintain strong external relationships. ● Responsible for account maintenance and desk management for over $30MM.

● Played an integral role in selling corporate partnerships with various clients including : Coke, Meineke, and Valero. Increased fund-raising revenue 24% in one year.● Maintained all business related relationships for all of Dowling College Athletics. Held a fundraising retention rate of 95%.● Wrote, co-wrote and edited proposals, letters and correspondence to donors and partners.

Master Of Business Administration (Mba), Finance, General

Bachelor'S Degree, Political Science