• Manage risk and opportunities by modeling multiple business drivers: Program Ratings, Pricing, Inventory Allocation, Market Conditions, and Commercial Load.• Demonstrate expertise in key operational processes of a media business: Upfront Negotiation Strategies, Inventory Placement, Ratings Forecasting, Liability Management, and Maintenance of Pricing• Weekly analytical discussions with VP and SVP in preparation for weekly meeting with COO.

● Build and maintain Rate Card for all Nickelodeon networks.● Analyze reporting metrics and determine Scatter strategies. ● Oversee all plan requests; Establish pricing and best course of action in collaboration with AE’s.● Train and manage sales planners on a day to day basis.

● Manage the placement of inventory in order to maximize ad space and revenue; manage quarterly post letters; maintain stewardship for over 50 accounts. ● Compose and maintain Broadcast Upfront, Calendar Upfront, and Scatter proposals; Responsible for over $40MM a year. ● Develop strong relationships with clients from top agencies such as Carat, Mediacom, Weiden & Kennedy, Active, Targetcast, and Mediastorm. ● Involved in all Scatter negotiations which has resulted in a 20% increase in yearly sales revenue for my desk; developed solutions to satisfy both client objectives and corporate revenue goals. ● Implement sponsorship/added value elements by working in conjunction with the marketing department; this includes a $2MM integration with Carrabbas.

● Able to work collaboratively with others and meet both team goals as well as overall ad sales goals. ● Demonstrated ability to meet client requirements and maintain strong external relationships. ● Responsible for account maintenance and desk management for over $30MM.

● Played an integral role in selling corporate partnerships with various clients including : Coke, Meineke, and Valero. Increased fund-raising revenue 24% in one year.● Maintained all business related relationships for all of Dowling College Athletics. Held a fundraising retention rate of 95%.● Wrote, co-wrote and edited proposals, letters and correspondence to donors and partners.