Lead brand strategy, omnichannel marketing, innovation, ecommerce and consumer insights for the segment leader in better for you creamers leading to successful exit in 2024. nutpods is the segment leader in ecommerce sales and the fastest growing brand in the $8B creamer category, setting the standard for consumer engagement and social community management. Manage a team of 10 focused on developing D2C and retail strategies, retail promotional plans and consumer engagement programs designed to increase brand value, sales velocity and CLTV.

Lead new brand development, brand planning, innovation and go to market efforts for all adult-use cannabis brands for the Private Equity group that launched and was ultimately acquired by Tilray Brands.Planned and managed tactical marketing elements including POS, customer incentives, digital programs, consumer events and local advertising buysManaging Director for California and Washington operations; accountable for P&L, ensuring legal compliance, S&OP planning, revenue management and product unit economics

Lead new brand innovation and consumer insights for the world's largest wine producer.Created a new department accountable for dramatically increasing the Winery’s organic innovation via brand and product development 

Lead new brand innovation efforts for the Winery
: Successful launches include Darkhorse, Carnivor, La Marca and Barefoot Spritzers and othersDeveloped a repeatable process for new opportunity identification, concept development and rapid test market validation Directed consumer insight development to improve consumer communication, troubleshoot business issues and re-imagine stagnant brands for relaunch Revamped the Winery’s test market approach to increase speed and reliability, decrease risk 
of non-performing inventory, and burden on shared resources including production and sales 
Responsible for monthly Executive Leadership Team updates, quarterly CEO reviews and 
Board of Directors presentations