Patrick Cramb is a Vice President of Global Marketing and DTC at WX Brands. He possess expertise in brand management, customer insight, marketing strategy, consumer products, marketing and 13 more skills. Colleagues describe him as "Patrick and I have worked together for over 7 years at Ocean Spray. Patrick truly understands the complexities of creating brand communications that are unique and motivate consumers to action. He is always asking, “Why?” or “How can this be better?” And when he feels confident in the solution, he is a tireless supporter that can work with decision makers to make sure that the vision comes to life. Patrick tells it like it is and wants the straight, unvarnished truth from his partners. That transparency helps us to move quickly and accurately so we always feel like we are making progress and not just shuffling deck chairs around. Patrick’s everyday way of working is open, iterative, challenging and inspirational. You’re always motivated to make the work better for him!!" and "I’ve worked with Patrick for over 10 years on various brands at Frito-Lay and Ocean Spray. Patrick works as a true partner, continually looking to improve and advance what has already been achieved. He pushes and asks questions, and is always open to reconsidering things as long as the consumer is the motivation. Patrick is a brand person at his core. His understanding, empathy and intuition about what consumers really feel help him build strong, branded experiences that make heartfelt connections with consumers to inspire action and build brand love. His experience, insights and taste level enable him to be a hands-on partner, while he also has the self-restraint to let a creative team explore when they need to explore. I always feel that the work is better with Patrick’s partnership. "