Patrick Curran Email & Phone Number

Minnetonka, Minnesota, US

• In my role as Product Marketing Director at Dealer Teamwork LLC, I lead the go-to-market strategy for new products, with a primary focus on enhancing our programmatic advertising platform and creative asset software..
• Display
• Meta (Facebook/Instagram)
• Online video
• OTT/CTV

Fayetteville, Arkansas, US

• Reporting to Founder/CRO. Lead strategic automotive AI video SaaS platform growth with large enterprise partnerships as well as retail direct to consumer solutions.
• Develop product position for customer personas
• Lead strategic sales efforts
• Market research and competitive analysis

Atlanta, Georgia, US

• Reports to the Chief Marketing Officer and oversees demand generation strategy, implementation, and team.
• Led a team of marketing experts in growth initiatives, including marketing automation, website design, and paid media campaigns.
• Developed and implemented efficient campaign planning processes that resulted in increased sales and revenue.
• Collaborated with other teams to align growth objectives with company goals and successfully achieve them.
• Created detailed KPI reports using various software tools that highlighted key areas for improvement.
• Stayed up-to-date on industry trends to identify new opportunities for driving lead generation.

Atlanta, Georgia, US

• Reported to the Chief Marketing Officer and oversaw the full lifecycle of software-as-a-service (SaaS) products from development to launch.
• Developed successful GTM strategy for new acquisitions, including TruPayments digital retailing tool.
• Established and managed customer feedback loops and client advisory council to collect and analyze feedback for product roadmap and GTM strategy improvement.
• Created all internal and client-facing content for SaaS products, such as talk tracks, one-sheets, sales decks, and content management systems.
• Led cross-functional teams in the development of a new business intelligence product used both internally and externally.

Atlanta, Georgia, US

• Reported to the Director of Enterprise Accounts and oversaw a monthly advertising budget of $1M+ while leading 5 direct reports through multi-channel digital campaigns across a portfolio of dealerships for paid search.
• Partner with Client Experience (CE) Leaders, Operations, and Salesforce Developers to formalize SOPs, enhance engagement, and improve retention rates for customers within 180 days of service.
• Engage as a key liaison across PureCars’ internal teams and clients to manage all phases of the interactive campaign cycle including research/analysis, planning, and SEO optimization.
• Spearhead the development and implementation of a product roadmap enabling the Sr. Customer Experience team to add value throughout the sales cycle, structure customer expectations, and increase client satisfaction.
• Collaborate with ad performance channels (Paid Search, Social, Programmatic/Display, Video, Local SEO) to maintain client budget objectives and execution of successful campaigns.
• Serve as an SME to educate customers on the functionality of the PureCars platform, upgrades, and new feature releases to advance technology adoption.

Sandy Springs, Georgia, US

• Dealer.com offers Automotive marketing and operations tools, support, and services: Advertising, Websites, Inventory, and SEO for automotive dealerships throughout the US.Under the Director of Major Accounts'.
• Compiled and analyzed competitive intelligence for clients focused on categorical trends in the digital marketing space to identify potential expansion opportunities and administered onsite stakeholder performance.
• Drove search engine optimization programs to increase organic rankings and quality website traffic; monitored and reviewed website activities to ensure optimal placement.
• Contributed to the client's marketing direction and influenced decision-making based on deep-dive and ad hoc analysis; leveraged insight generation to improve redesign and performance.

Sandy Springs, Georgia, US

• Reported to the Manager of Retail Accounts and governed a portfolio of 150 automotive dealership accounts valued at $1.8M to deliver tailored marketing plans including client communication, account strategy, and.
• Advised clients on launching a digital marketing strategy and technical implementations to enhance suite performance; consulted on best practices relating to usage of the Dealer.com platform.
• Identified areas for improvement within SEM, SEO, website layout, functionality, and lead generation to enhance the customer experience; partnered with Sales on new opportunities, upsells, re-contracting, and.
• Functioned as a Point of Contact to the Sales Team to provide data insights on monthly advertising analysis, implementation of customer objectives, and review of client reporting.

Norcross, GA, US

• EasyCare provides a full suite of the industry's only MotorTrend Recommend F&I products and innovative dealer solutions.Under the leadership of the Director of Account Management, provided strategy execution and.
• Implemented comprehensive marketing communications plans (email/search/mail) by enhancing accounts to promote reach, engagement, and loyalty.
• Executed a portfolio roadmap of key initiatives based on client requirements designed to balance and maximize account efficiency and scale; provided insights that optimized strategy, evaluated campaign, and service.
• Performed analysis, reporting, and data visualizations on web and campaign performance across all digital channels; ensured the achievement of monthly outcomes utilizing dashboards to meet KPI targets.

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Environmental Science