In my role as Product Marketing Director at Dealer Teamwork LLC, I lead the go-to-market strategy for new products, with a primary focus on enhancing our programmatic advertising platform and creative asset software. Working closely with cross-functional teams, I ensured seamless integration and successful product launches to drive business growth and client satisfaction and retention.Acting as subject matter expert for programmatic and social paid media including:▪Display▪Meta (Facebook/Instagram)▪Online video▪OTT/CTV

Reporting to Founder/CRO. Lead strategic automotive AI video SaaS platform growth with large enterprise partnerships as well as retail direct to consumer solutions.▪Develop product position for customer personas▪Lead strategic sales efforts▪Market research and competitive analysis

Reports to the Chief Marketing Officer and oversees demand generation strategy, implementation, and team.▪Led a team of marketing experts in growth initiatives, including marketing automation, website design, and paid media campaigns.▪Developed and implemented efficient campaign planning processes that resulted in increased sales and revenue.▪Collaborated with other teams to align growth objectives with company goals and successfully achieve them.▪Created detailed KPI reports using various software tools that highlighted key areas for improvement.▪Stayed up-to-date on industry trends to identify new opportunities for driving lead generation.

Reported to the Chief Marketing Officer and oversaw the full lifecycle of software-as-a-service (SaaS) products from development to launch.▪Developed successful GTM strategy for new acquisitions, including TruPayments digital retailing tool.▪Established and managed customer feedback loops and client advisory council to collect and analyze feedback for product roadmap and GTM strategy improvement.▪Created all internal and client-facing content for SaaS products, such as talk tracks, one-sheets, sales decks, and content management systems.▪Led cross-functional teams in the development of a new business intelligence product used both internally and externally.

Reported to the Director of Enterprise Accounts and oversaw a monthly advertising budget of $1M+ while leading 5 direct reports through multi-channel digital campaigns across a portfolio of dealerships for paid search, social, and programmatic marketing initiatives.▪ Partner with Client Experience (CE) Leaders, Operations, and Salesforce Developers to formalize SOPs, enhance engagement, and improve retention rates for customers within 180 days of service.▪ Engage as a key liaison across PureCars’ internal teams and clients to manage all phases of the interactive campaign cycle including research/analysis, planning, and SEO optimization.▪ Spearhead the development and implementation of a product roadmap enabling the Sr. Customer Experience team to add value throughout the sales cycle, structure customer expectations, and increase client satisfaction.▪ Collaborate with ad performance channels (Paid Search, Social, Programmatic/Display, Video, Local SEO) to maintain client budget objectives and execution of successful campaigns.▪ Serve as an SME to educate customers on the functionality of the PureCars platform, upgrades, and new feature releases to advance technology adoption.▪ Analyze regional markets and regulated ad spend overlap by synchronizing branding strategies for used cars across 50 locations for a large client, elevated campaign, and surged revenue; increased client advertising budget from $350K to $700k.▪ Facilitate training for CE Digital Strategists utilizing Google Analytics and proprietary dashboard tools in partnership with Training & Development and CE leadership.▪ Manage the digital advertising strategy for Wards Top 25 Enterprise Groups, which led to receiving the 2019 Customer Experience Pillar Award in recognition of being the top-performing member of the CE team.

Dealer.com offers Automotive marketing and operations tools, support, and services: Advertising, Websites, Inventory, and SEO for automotive dealerships throughout the US.Under the Director of Major Accounts' oversight, managed 2 direct reports (Digital Specialists) in the creation and deployment of digital advertising strategies for dealership groups with a $50K investment across SEO, paid social, search, programmatic, email marketing, and drip campaigns. ▪ Compiled and analyzed competitive intelligence for clients focused on categorical trends in the digital marketing space to identify potential expansion opportunities and administered onsite stakeholder performance meetings. ▪ Drove search engine optimization programs to increase organic rankings and quality website traffic; monitored and reviewed website activities to ensure optimal placement.▪ Contributed to the client's marketing direction and influenced decision-making based on deep-dive and ad hoc analysis; leveraged insight generation to improve redesign and performance.

Reported to the Manager of Retail Accounts and governed a portfolio of 150 automotive dealership accounts valued at $1.8M to deliver tailored marketing plans including client communication, account strategy, and optimization employing Dealer.com’s products and programs. ▪ Advised clients on launching a digital marketing strategy and technical implementations to enhance suite performance; consulted on best practices relating to usage of the Dealer.com platform.▪ Identified areas for improvement within SEM, SEO, website layout, functionality, and lead generation to enhance the customer experience; partnered with Sales on new opportunities, upsells, re-contracting, and repackaging opportunities.▪ Functioned as a Point of Contact to the Sales Team to provide data insights on monthly advertising analysis, implementation of customer objectives, and review of client reporting.

EasyCare provides a full suite of the industry's only MotorTrend Recommend F&I products and innovative dealer solutions.Under the leadership of the Director of Account Management, provided strategy execution and campaign management across 30-40 automotive dealership accounts for a $1M client portfolio. Oversaw all day-to-day optimization of client content, and paid search programs.▪ Implemented comprehensive marketing communications plans (email/search/mail) by enhancing accounts to promote reach, engagement, and loyalty.▪ Executed a portfolio roadmap of key initiatives based on client requirements designed to balance and maximize account efficiency and scale; provided insights that optimized strategy, evaluated campaign, and service effectiveness. ▪ Performed analysis, reporting, and data visualizations on web and campaign performance across all digital channels; ensured the achievement of monthly outcomes utilizing dashboards to meet KPI targets.