Patrick Delaney Email & Phone Number

Toronto, Ontario, Canada

Responsible for the tracking of spend and performance against Deals (Private Marketplaces, and Programmatic Guarantees) with digital publishers across North America, while working closely with supply partners to ensure that we continue to offer our clients the widest possible array of sites, at the most favorable terms- Collaborate with the commercial and programmatic teams to find synergies that will mutually benefit all parties as well as oversee the execution of globally and locally established KPIs- Analyze trends in the programmatic media buying landscape to provide insights related to performance and spend metrics against established and new media formats - Provide strategic recommendations on PMP/PG usage

Toronto, Canada Area

•Negotiate, setup, troubleshoot and monitor private marketplace deals with publisher partners•Analyze PMP performance data to develop insightful optimization recommendations•Work with client team to prioritize publisher partnerships and technology integrations•Provide programmatic costings on new business pitches •Created Dentsu's Diversity Marketplace with the purpose to increase our clients’ presence on sites that are either owned/operated and or are contextually relevant to historically underserved or marginalized groups

Manage client campaigns across multiple agencies within the Aegis Media umbrella, specifically General Motors.Responsible for all aspects of campaign management, including but not limited to campaign setup and launch, optimization and reporting.Respond to the planning teams RFPs with tactics and strategies that ensure the right audience is targetedSupervise and mentor junior staff and assistantsCollaborate with vendors and Demand Side Platforms to establish Private Marketplace deals which ensure clients money is spent in premium, contextually relevant environments in addition to the open exchange.

Was responsible for all of the trafficking duties based out of Carat TorontoMaintained close contact with clients to ensure that best practices were followed; particularly with some of Carat's larger clients Created Floodlight Tags to aid the agency and advertisers with conversion tracking

Distributed mass email marketing campaigns on behalf of some of North America's largest advertisersCreated from and subject lines that appealed to our advertisers' target market while maintaining CAN-SPAM complianceReported daily earnings-per-click and conversion rates directly to the company's owner to prove a campaign's effectivenessAnalyzed consumer purchasing patterns and behaviour to determine the most effective way to distribute an advertiser's campaignResponsible for ensuring our team met monthly sales targets by continually evaluating current market opportunitiesManaged twenty to thirty campaigns daily, demonstrating ability to prioritize and multi-task