RepresentU partners with candidates, aligning with their career goals to ensure they don't face the complexities of the job market alone. We engage with professionals at all levels to strategize key aspects of their careers, enhance their job search efficiency, and provide essential resources. Our approach amplifies their visibility among hiring managers and industry thought leaders, supporting their journey towards professional growth and success.

Key Responsibilities:Content Creation: Produce high-quality written and multimedia content, including blog posts, articles, videos, infographics, and social media posts, to educate and engage our target audience.Social Media Management: Manage and grow our social media presence across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn. Develop and implement content calendars, analyze performance metrics, and adjust strategies accordingly.Website Management: Ensure the company website is up-to-date and optimized for user experience and search engines. Collaborate with web developers when necessary.Media Production and Partnerships: Identify potential creative media opportunities and partnerships and collaborations to expand our reach, brand awareness and establish Perfect Placement as a thought leader in early education.Market Research: Stay informed about industry trends, competitor activities, and changes in digital marketing strategies. Use this information to provide recommendations for improvements and optimizations.Reporting and Analytics: Provide regular reports on key performance indicators (KPIs) related to our media efforts. Use data to refine strategies and achieve growth targets.

As Director, Platform Engagement at MarketScale, I focus on driving community engagement and user satisfaction across our innovative B2B platform. With a deep understanding of MarketScale's commitment to delivering valuable content and fostering collaboration among B2B professionals, my role encompasses: • Developing and implementing engagement strategies to enhance user experience and drive platform adoption• Collaborating with cross-functional teams to optimize the platform's features and functionalities, ensuring seamless navigation and accessibility for users• Identifying trends and analyzing platform data to make data-driven decisions, enhancing community growth and overall satisfaction• Providing guidance and support to clients, contributors, and creators to maximize their utilization of MarketScale's tools and resources• Establishing strong relationships with key stakeholders, including customers, partners, and influencers, to continuously improve our platform and better serve the B2B community

· Consult with the client on marketing strategy and analytics· Communicate on implementation of strategy, deliver content, and provide analytic feedback· Work with different content development teams (writers, video editors, graphic designers, and web designers) to create marketing material for clients· Coordinate client strategy with the Senior Director, Client Services· Leverage the work of the data and analytics team to get the most pertinent information and resources to clients· Meet or exceed client renewal targets

Product Innovation• Multi-Asset Product Development• Fund Rationalization• Pricing StrategyProduct Management• Quality Control• Internal Client Servicing / Sales Support• Competitive Insights• Product Updates – Monthly, Quarterly• AutomationProduct Marketing• Westwood Insights • Thought Leadership

• Charged with managing development projects, product support, product content, and sales support requests.• Support the Product Managers with monthly and quarterly updates, RFP writing, competitive positioning, and research.• Support Head of Marketing and Product Management with development of product content and investor insights for website. Content development requires research, writing, and coordinating with sales and marketing.

• Conducted research on dozens of competitors' websites to assist the Marketing team with their rebranding initiative. • Had weekly meetings with the Head of Marketing and Executive Vice President to discuss how to succeed in the business.

• Supervised and delegated tasks to 8 interns • Designed a spreadsheet of homebuilder’s expenses to acquire lower prices on bulk orders from manufacturers • Coordinated projects with the CFO and CIO on a regular basis

• Crafted an advertising program through Google’s Ad Words that increased web traffic on the company’s webpage• Analyzed over 50 product training videos to determine the most effective and helpful videos for clients• Maintained constant communication with large homebuilder companies such as Lennar Corp and DR Horton to sustain a positive relationship with Hyphen Solutions