Business Development Coordinator/Internet Sales Manager
My responsibilities consisted of working the internet inquiries that channeled through the website and various third party resources. Once the inquiry came through one of the channels I would send out two emails thanking them and then do some initial fact finding. I would then follow up with a phone call to visit with them about what they wanted in a dealership and a vehicle. My first goal, if they were fairly close to the dealership, was to have them come in for an initial test drive to see if they like the vehicle. I would also then price the vehicles for the internet customer until there was some reasonable agreement. Once this was established, the customer would then come in and meet with a sales associate/specialist to finish the car buying process.Another duty was to work with the sales associates on how to market themselves using social media.I also maintained the website as far as pricing specials and made sure pictures were taken for the website for customer viewing. Also met with various vendors for updates and contracting. I am very proud of the results of the department as I consistently averaged a 20%-24% closing ratio per lead coming in while the industry average is 12%.