Patrick Dixon Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

• Managed accounts and event hospitality logistics for MLSE’s very important clients (celebrities, athletes, CEOs, and partners) • Organized and executed 50+ annual live events (including All-Star breaks, viewing parties, NHL, NBA, MLS, and CFL playoffs)• Coordinated and executed pre- and post-gameday operations • Oversaw attendance, provided ticketing, and handled access for Sher Club members and VIP clients • Influenced growth in VIP relations through positive collaborations and constant analysis of interactions with past, current, and new clientele

• Launched 20+ print and digital ad campaigns for some of the largest brands in Canada and the US• Worked within a portfolio of 1000+ clients to complete analysis, brand insights, review their campaign objectives and view results• Solely closed our multiannual FSI issues by surpassing the required amount of client participation resulting in over $1MM of revenue• Refreshed the sales package for The Salvation Army’s annual Holiday Fundraising Campaign leading to +37% sales increase• Developed strong client relationships and utilized upselling to expand their brands into numerous DRMG mailing products• Collaborated with internal Production, Operations, Creative and Client Servicing teams to best maximize client marketing dollars • Nurtured new and warm leads through sales funnel while managing HubSpot CRM and LinkedIn Sales Navigator

Toronto, Ontario, Canada

• Developed and executed 30+ tier 1 and 2 digital ad and email marketing campaigns for Toyota and Lexus Canada• Collaborated with Production, Operations, Developers, and Creative departments to coordinate all marketing content creation• Utilized GA 360, Power BI, and Office 365 to analyze post-campaign results and delivered high-level reporting decks weekly• Lead email campaign deployments with developers delivering to more than 600,000+ recipients per campaign• Strategically produced campaign work-back schedules, creative briefs with quality assurance, and assisted in media planning• Provided desktop and mobile email testing support utilizing Litmus

Toronto, Canada Area

• Spearheaded the Rogers Hometown Hockey program scheduling for 25 tour stops across Canada • Produced event itineraries for hosts Ron MacLean and Tara Slone, 50+ field staff, 40+ bands, 30+ NHL Alumni, and Stanley Cup appearances• Managed and coordinated appearance logistics for 30+ NHL Alumni: event itineraries, travel, autograph signings, social media content, national broadcast interviews, and payouts• Collaborated daily with partners Rogers, Scotiabank, Hyundai, Sportsnet, Playmobil, and Sobeys to address activations, site logistics, post-event metrics, and new growth opportunities • Utilized Salesforce to complete purchase orders for all vendors, suppliers, and clients with attention to tour budget• Oversaw Sportsnet’s on-site activation achieving +40% growth in consumer engagement• Coordinated with creative and social media teams to generate weekly tour stop marketing material and internal/external communications• Developed and implemented improved internal processes to increase savings and operational efficiency

• Assisted in the set-up and tear-down of all partner and sponsored activations during 2018/19 Mississauga Steelheads home games

Toronto, Canada Area

• Collaborated with numerous partners to execute 10+ themed fashion shows for top-Canadian Fashion Designer David Dixon• Assisted with marketing plan, critical path development and communications regarding partner and sponsored activations• Provided superior hospitality to celebrities, clients, and special guests as main liaison; generate follow-up ‘Thank You’ emails• Stimulated social media hype pre- and post-show utilizing Hootsuite for client/consumer awareness and engagement • Maintained CRM databases for customer retention on Salesforce and HubSpot

Toronto, Ontario, Canada

• Coordinated and coached Hockey Canada ‘Try Hockey’ program at 10 elementary schools in the GTA.• Assisted in all aspects of planning, setup, execution of GTHL summer events: Legacy Classic, 2018 GTHL Awards.• Conducted marketing audit and developed marketing plan for league recruitment and retention methods.• Participated in business development meetings to identify new marketing opportunities for upcoming season.• Provided sponsorship support ensuring all requirements were fulfilled across communication platforms. • Clipped and edited ‘17/18 season highlight packages using GameOn Stream for new promotional initiative. • Developed marketing content (blogs, hype building, season updates) for GTHL website and social media.• Completed yearly GTHL Concussion Protocol diagnosis entries into database for 2017-2018 season using Microsoft Excel.• Organized and updated GTHL Draft Class rosters from '09-17 using Elite Prospects, Hockey Canada Database and Excel.*The Greater Toronto Hockey League (GTHL) is the largest minor-hockey league in the world.

Toronto, Canada Area

• Assisted with planning, setup, and execution of tournament; offered creative feedback for future event success• Researched and sourced vendors/suppliers; directed on-site operations and promo items/giveaways• Coordinated GTHL tent and sponsored activations throughout course; catered to more than 300 attendees• Managed check-in tables with special guest Don Cherry, responding efficiently to any personal requests• Courteously addressed key stakeholder inquiries, identified issues and recommended solutions• Created post-event report to analyze target KPIs and event metrics

Scarborough, On

• Helped direct a team of 4 in Installing all plumbing and heating systems for new Hydro One Building in Scarborough• Installed mechanical rooms, boiler rooms, and underground drainage systems through blue-print analysis• Processed project financials: produced invoices, tracked expenses for Site Supervisors and budgets for sub-contractors• Received daily orders from suppliers with highly efficient direction and degree of respect

Toronto, Canada Area

• Installed all plumbing and heating systems for 3 high-rise condominiums in the Toronto downtown Core• Collaborated with project/mechanical engineers and 10+ trades companies to complete buildings on schedule

10 Jethro Rd., Toronto, On

• Directed a team of 5, as the contract Foreman for the City of Toronto, in tree-care applications for entire Scarborough area abiding to city by-laws and surpassing daily expectations• Generated new business leads through customer referrals via quality service, estimation and negotiation tactics • Managed various large-scale projects with strong organization and planning• Trained and supervised new employees on safety procedures and work practices• Diagnosed and recommended treatments for insect, disease, and nutrient/cultural problems of trees

200 Christie St., Toronto, On

• Oversaw crew of 5 in B2B and B2C sales, resulting in the clearance of 95-100% of all seasonal inventory• Provided on-the-ground support for sales associates as they generated leads and closed new deals by upselling• Initiated sales strategies by identifying target personas and consumer trends leading to +150% sales increase• Responsible for all company and customer communications, monthly reporting and event planning• Managed all incoming and outgoing deliveries on schedule and with care• Utilized DynaScape/CAD programs to design custom landscapes for clientele managing $10,000-$50,000 budget plans• Marketed products by informing customers of upcoming promotions, and customer appreciation events• Coordinated all seasonal displays (site set-up and tear down) and annual events

8700 Islington Ave., Toronto, On

• Presented, promoted and sold seasonal products and services to customers wit 90% inventory clearance • Contacted mailing list subscribers and cold-called previous clients/referrals to promote new stock and events• Supervised all nursery operations and maintenance in a fast-paced sales environment• Provided information and suggestions to customers to maximize purchases through upselling• Cultivated relationships with customer base and uncovered new customer needs for business development• Directed all incoming and outgoing deliveries on schedule• Processed financial transactions in an expeditious and courteous manner with high attention to detail

Post Graduate Certificate, Event Marketing (Sports, Entertainment And Arts), Honours (3.9 Gpa)

Relevant Courses: Sports Marketing, Digital & Social Media Marketing, Event Marketing Management, Financial Management, Event Planning.

Certificate, Digital Marketing

Focused on: • Market Research • Social Media Marketing: YouTube, Facebook Ads, Twitter, Instagram, Pinterest, LinkedIn • Website.

Pre-Apprenticeship Certificate, Plumbing Technology/Plumber

Diploma, Landscape Technician, Honours (3.8 Gpa)

High School

Activities and Societies: Hockey team (2005, 2006, 2007) Volleyball team (2006, 2007)